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    Guangdong, Hong Kong And Macau Are Facing Many Opportunities. Can We Adjust The Depth Of Clothing By Dongfeng?

    2020/1/19 12:35:00 0

    GuangdongHong Kong And MacauGuangdongHong Kong And Macao

    In early 2019, Outline of the development plan for Guangdong Bay Macao Bay Area (hereinafter referred to as the "outline for planning") was officially promulgated. The planning of Guangdong, Hongkong and Macau covers 4 major cities of Hongkong, Macao, Guangzhou and Shenzhen, as well as 7 important supporting cities, namely Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen and Jiangmen. It is one of the regions with the greatest degree of reform, the highest level of opening up and the highest level of economic development in China. In the future, through the integration of hardware interconnection and software docking, an international first-class Bay area will be born, forming a world-class city group.


    So to speak, The big bay area of Guangdong, Hong Kong and Macau is one of the regions with the highest openness, the strongest economic vitality, the most innovative elements and the leading international level. It plays an important role in implementing the principle of "one country, two systems" and promoting the implementation of the "one belt, one Road" initiative. 


    As the leader of fashion fashion industry in China, Guangdong is among the best in terms of its innovative ability, fashion leading, professional market, production scale, technology level and product quality. At the same time, with the release of the "planning outline", the construction of a modern industrial system with international competitiveness and the construction of the humanistic Bay area have put forward higher requirements for the development of the fashion industry. Faced with more levels and higher level of international cooperation and competition, how to layout the fashion industry in Tai Wan District has become a hot topic at present.


    Bu Xiaoqiang, President of Guangdong apparel and Apparel Industry Association In the new historical position, how to break through the bottleneck of reality, realize the development of high quality, and inject industry power into the great rejuvenation of the Chinese nation, test the wisdom and ability of every industry association and workers in the new historical position. The establishment of the Guangdong Bay Hong Kong Macau Bay Area Research Institute has the conditions of weather, land and human resources to provide guarantee for the development of Guangdong's clothing industry, give play to regional leading and synergy, and speed up the development of the textile industry in the Great Bay area and even the whole country.


    Textile and garment industry is the export advantage industry in Guangdong, Hongkong and Macau. The annual output and annual export volume of clothing in Guangdong account for about 20% of the total, ranking the highest in the country. However, since 2019, the clothing industry in Guangdong is facing great difficulties and pressures, and all economic indicators continue to show a downward trend. At present, the industry is in a period of deep adjustment, and it is also a period of strategic restructuring and development.

    "Generally speaking, although the internal and external environment of Guangdong clothing is more complex, the industry development is in an important period of strategic opportunities." Bu Xiaoqiang said. He thought that In 2020, the garment industry in Guangdong achieved high quality development. We need to identify the center of gravity and balance, and grasp the rhythm and intensity. At present, the state is continuing to create a competitive neutral market environment, supporting the development of private economy and real economy, deepening market reform and breaking through the obstacles of system and mechanism that impede the free flow of elements, and the vitality of the market will be further stimulated. Faced with the rapid changes of the environment, in 2020, Guangdong garment enterprises should remain highly sensitive to the new development of technology, mode, market and policy, and constantly improve their basic capabilities so as to achieve sustainable development. In 2020, as the industry value center, Guangdong manufacturing enterprises were further divided. Small and medium-sized enterprises were faced with the pressure of being eliminated from the reduction of orders. Large and medium-sized enterprises also had a severe test of the balance between product quality and cost. Large manufacturing enterprises and even manufacturing brands, with strong advanced manufacturing advantages, are facing great opportunities for integration and upgrading of manufacturing resources.
      
    In February 2019, Outline of the development plan for Guangdong Bay Macao Bay Area It is proposed that Guangzhou, Hong Kong and Macau should build a humanistic Bay area. In order to fully enhance the function of the international trade center and build an international metropolis, the garment industry will face more international cooperation and competition at a higher level and higher level. The release of the outline provides a new strategic opportunity for Guangdong's garment industry to further integrate into the new pattern of international industrial competition and seize the commanding heights of industrial innovation. It will be the focus of future development to explore and cultivate new advantages of Guangdong garment industry, promote the upgrading and upgrading of fashion culture industry, and help create a global fashion center in Guangdong, Hongkong and Macau. It is gratifying to note that Guangdong has a strong industrial base for creating a fashionable Bay area. In December 2019, at the fourth sixth executive directors' enlarged meeting of the China Federation of textile industry, the 2019 China Textile Innovation annual meeting, the 2019 national textile industry cluster review work summing up conference and the eighth national textile industry management innovation achievements promotion conference, the Guangdong clothing and apparel industry association was awarded the "textile industrial cluster pilot work to promote outstanding units" honor. In addition, in the list of the 197 pilot areas of the national textile industrial cluster announced in the conference, 27 pilot areas such as Kaiping, Guangdong province were selected and awarded the honorary title.
      
    Guangdong garment industry must be implemented Guangdong province's action plan for cultivating textile and garment industrial clusters To promote the development of clothing technology, industrialization and promote the application level into the world's advanced ranks, further enhance Guangdong's fashion discourse power, and build a high standard platform to help Guangzhou's "fashion capital" construction.
      
    It is understood that in 2020, under the background of the construction of Daban District, Guangdong garment industry will closely focus on the key words of "industry empowerment", and actively guide and promote the construction of the fashion Bay Area in five aspects, such as organizing empowerment, research empowerment, platform empowerment, communication and empowerment, talent empowerment, etc., to create a fashion innovation corridor in the bay area, and lead the confidence of fashion culture in the bay area, so as to contribute to the high quality development of Guangdong garment industry.
      
    Among them, the upgrading of garment trade in Guangdong, Hongkong and Macau is the first step to upgrade technology, take fashion as the breakthrough point, pay attention to data flow and information flow, and reconstruct the innovation chain. Secondly, it is upgrading the market, taking experience as the starting point, emphasizing new logistics and reconstructing the supply chain, and upgrading the industry, taking customization as the starting point, closely linking the business flow and business flow, and reconstructing the industrial chain. In addition, it is upgrading capital, taking brand as the breakthrough point, focusing on capital flow, and reconstructing the value chain.
      
    At the specific level, the local will continue to do the two annual fashion week of Guangdong, the red cotton International Men's wear week and the fashion week of Guangdong international fashion week, and actively guide and recommend Guangdong garment enterprises to "go out" and participate in exhibitions at home and abroad. For example, during the fourth red cotton International Men's wear week, the organizing committee was formally appointed. Mario Boselli, President of the Italian Association (Marino Boselli) As chief consultant of red cotton International Men's wear week. In the future, on the basis of this, we should maximize the platform effect of men's wear week, promote local clothing enterprises to absorb and import high-end high-end fashion resources, and speed up the integration of local garment enterprises with the international fashion industry. At the same time, the garment industry in Guangdong will seize the strategic opportunity to develop the "fashionable Bay Area", join hands with the China Textile Construction Planning Institute, Guangdong, Hongkong and Macau, and other institutions to strengthen the research in the bay area of Guangdong, Hongkong and Macau, and implement the government's policies to help more Guangdong enterprises to develop together and open up overseas markets. In addition, we should promote the 27 industrial clusters in Guangdong to further develop their respective advantages, eliminate the imbalance of regional development, optimize the integration of resources, closely focus on the strategy of "three products", and constantly gain the effectiveness of increasing variety, quality and brand, so as to boost the high quality development of Guangdong's clothing and apparel industry.
      
    2020, textile power construction is still in progress. Guangdong garment enterprises will continue to work together to promote the industry from excellence to excellence, and let innovation driven technology industry, culture led fashion industry and responsibility oriented green industry become the new normal of China's textile and garment industry.
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