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4 Modules, 65 Activities, And 2019 Keqiao'S "Everyday Fashion".

2020/1/14 12:00:00 70

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2019 Keqiao Everyday Fashion

In 2019, the Keqiao District of Shaoxing, Zhejiang, closely focused on the goal of building the international textile capital in the new era. "Interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season". The 4 modules are fully implementing the "daily fashion" plan, launching fashion publishing, design communication, technical discussion, personnel training and other normalization, branding and internationalization activities all year round. 65 times 。

Multiple advantages of content, abundant industrial resources, outstanding quality platform effect, and distinctive local characteristics -- the outstanding advantages of "everyday fashion" integration undoubtedly inject strong innovation power to promote Keqiao's fashion industrialization and industrial fashion. The brilliant annual transcript shows not only the successful conclusion of 2019 and the brand-new starting point in 2020, but also the new industrial mode, new ecology and new layout formed by the fashion industry in Keqiao, which constantly focus on talent intelligence, innovative technology and industrial capital.

Communion:

Strength brand, multiple creativity and fashion release

Keqiao's huge textile manufacturing, business and design enterprise groups are indispensable for Keqiao to achieve "fashion change". According to statistics, As of December 2019, the Keqiao textile industry creative design base business design and R & D services such as 293 million yuan, driven by the target enterprises to form 34 billion 650 million yuan sales, an increase of 15.49% over the same period. The success of high quality development in Keqiao's fashion design industry is evident.

As one of the highlights of "everyday fashion", it is held on the 8 th of each month. "Fashion day" campaign Focus on Keqiao design, Keqiao manufacturing and Keqiao brand with the most characteristics in Keqiao. In 2019, Keqiao's "daily fashion and fashion launch" series of activities. On the one hand, it integrates international design, Chinese design, and Keqiao design. On the other hand, the linkage fabric brand, clothing brand and design brand show the brand demeanor and fashion charm of high creativity, high trend and high quality.

among "2020 spring and summer, China Textile City fashion brand press conference", "Oriental power, glittering and spinning all," Keqiao fashion trends released. "Gathered seven outstanding fabric brand enterprises in Keqiao, creating a popular trend to attract the industry chain of visual feast. The fabric used in the press conference, regardless of its novelty, richness, quality, fashion, creativity and commercially, can represent the outstanding level of Keqiao's excellent textile enterprises. The innovation of products in many aspects such as popular elements, processes, functions, styles and so on has brought many creative inspiration and fresh ideas to designers.

In terms of clothing design brand, "FOREVER YOUNG" Cheng Yu fashion autumn and Winter Conference. Combined with the women's fabric of Keqiao, the different styles and concepts were deducted with the bold expression of the new fashion. "Silk clothing" -- Sheng Shihua's dress is stepping up the exhibition of cloud Museum brand. The 50 traditional Chinese costumes show the beauty of traditional costumes. "Light and heat -- Nb mining textile 2020 technology fashion down clothing conference" The fabrics of different levels and textures are stitching together to deconstruct and reshape the traditional down garments. "Zhe chess &KAKAEVE" and "Hengli Zhuo le" advanced customization Conference The integration of traditional style and innovative spirit can be regarded as a classic model of cultural heritage.

Keqiao's "fashion day" series of fashion publishing activities Based on Keqiao's huge industrial foundation and vigorous development trend, it has gathered high-quality industrial resources and original design power, from the deeper level of industrial chain to link up the collaborative innovation development of fashion creativity and local advantage and characteristic industries, and comprehensively display Keqiao fashion elements, lead the fabric flow trend, spread Keqiao's new fashion, and promote the transformation of fashion industry.

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Forward trend, multi-dimensional intelligence, design and communication

"Fashion day design exchange week" It mainly focuses on the construction of industrial innovation chain and product development innovation system based on the trend and market demand. It focuses on strengthening the weaker fashion and creative links of textile enterprises, and constantly enhancing the new cognition of enterprises in the trend of fashion, technological innovation and fashion design, and promoting the transformation of technological value, fashion value and ecological value into brand tension and commercial value.

At the beginning of 2019, with the Chinese women's clothing trend research institute officially opened on the first floor of the creative building in Keqiao, Shaoxing, "fashion day and Design Exchange Week" was around. "Fashion show", "trend research", "product development", "technological innovation", "design training" and "industry docking". A series of activities, such as fabric designers, fashion designers, material developers, fabric suppliers, brand enterprises, industrial clusters and industry service platforms, have been organized. Activities include "The future image of Zola design brand preview theme exhibition", "prophecy /Premiere Vision & Milano Unica 2020 spring and Summer Exhibition trend analysis" product innovation salon, "functional textiles special forum", "eco environmental protection material product development day", "face designer training", "2020/21 autumn winter domestic and international trend release and promotion", "brand precision docking meeting". And so on.

Among them, the trend is the theme. "WGSN Mindset Fashion Institute" activities We invite WGSN authority trend research experts to conduct product planning and development design from the perspective of macro trend interpretation, consumer market analysis, trend forecasting and so on. "2020/21 autumn winter domestic and international trend publishing and promotion" activities From the domestic and foreign textile technology, new fiber, new design, new fabric and product development, the latest textile trends are comprehensively analyzed, focusing on sustainable fashion and looking forward to the future direction. "Fabric designer training" activities The company has provided professional guidance and efficient training for new product development process, market demand, pulse trend and fabric promotion. "Brand precision docking conference" Over 30 garment brands and processing enterprises from Jiangsu, Zhejiang and Shanghai, and Shandong's industrial clusters from Keqiao and the rest of the country. 43 families Excellent surface accessories enterprises have carried out seamless docking at zero distance.

As a quality platform for integrated innovation, "everyday fashion" fully embodies the innovative achievements of Keqiao textile industry. It is not only a key step to upgrade the industrial level and promote industrial transformation, but also an important link in building the ecological system of fashion and creative industries and building the international textile capital in the new era. After two years of development, the innovative driving force of "everyday fashion" platform is becoming increasingly strong. The professionalism and internationalization level of such activities as "fashion day" and "design exchange week", which have been normalized, have greatly enhanced Keqiao's fashion atmosphere and fashion industry's reputation, reputation and influence, so as to build a dream store for "Oriental Milan".

Recently held successfully "2019 Keqiao fashion annual meeting" It has made a perfect movement for 2019 Keqiao's "everyday fashion", and has also opened the fashion prelude of Keqiao in 2020. "In 2020, Keqiao will continue to promote the development of creative buildings, continue to promote the construction of the right to speak, and continue to promote the two major action plans, and continue to promote the transformation and upgrading of China's textile city. At the same time, we will define the Keqiao standard of innovative design talents, explore the implementation of design talents' "latitude and longitude plan", and build the Keqiao fashion industry development community. Referring to the 2020 plan, the responsible person of the creative industry service center of China Textile City depicts the roadmap for future work. 2020 "everyday fashion" is wonderful and exciting.