In The Face Of Today'S Blaze Live, Hangzhou Sijiqing Stalls Seem Reluctant To Enter.

In the buildings of hanghai road in Hangzhou, customers from all over the country are shuttling through the stalls to find their own clothes that suit their own positioning and conform to the public's aesthetic taste. Every shopping guide and shopping girl are warmly calling out. In the peak season, they are more like a small T show with a strong interaction. In the corridor, they always encounter the rush of packaged workers who call "over" and "care" to pack and sell the clothes sold in bulk. This is the norm in Sijiqing, Hangzhou.

Sijiqing, Hangzhou, was founded in 1989, and has developed to the present. From the original 7000 square meters to the current more than 50 thousand square meters, the stalls have increased from 45 to 2.5. The speed and scale of its development have made it proud of the "China clothing first street" as hang Hai Road. It has also become an important landmark in the Chinese clothing industry.

In the face of the impact of the electricity supplier, Sijiqing is also facing a confused moment, that is, consumers prefer to shop online. Even though most businesses will choose the market, it is undeniable that in the Internet age, some customers have also been lost. In this regard, Sijiqing opened an online wholesale channel, updating the business mode, but also overlay the net red live mode that was relatively popular at that time, to achieve the effect of synchronization under a line and line.

For such a pattern, how is the attitude of Sijiqing stall boss? China service network came to understand the wholesale market in Sijiqing.

At the end of the year, Sijiqing seems to be more noisy and busy than usual. At this time, there are not only wholesalers but also consumers who want to buy a group of "parity" clothes a year ago. Compared to the usual wholesale, it is now a "clearance sale" shopping, whether it is evergreen, Guangzhou original women's wear or original Italian dress, many of the stalls are posted "100 yuan two pieces", "150 yuan one," and other labels.

Compared with Italian style dress city, the original women's clothing building is a bit cold and cheerless. The decoration is bright and the style is simple. There is a feeling of shopping in the door. There is no breath in the wholesale clothing market, and the flow of people is neither old nor green. Perhaps the end of the year has entered the off-season stage, the responsible person in the stalls is basically empty, or is looking for new styles in spring clothes.

After walking several floors, the stalls that are being broadcast are rarely seen. The reporter understands that most stalls are reluctant to live or live online. Basically, there is not much time and energy to manage. Ms. Zhuo Shang Zhuo Li said: "not to do Taobao live broadcast, mainly do not have much energy, the main wholesale, this time period is basically in the clearance stage. In the past, some customers came to our store to sell the goods directly to the Internet, and the sales volume was pretty good.

The live broadcast gradually spread all over the field from 2018 to 2019, and pushed it into a boom in 2019. Although the tide of live broadcasting has begun to heat up in Sijiqing, most businesses are reluctant to do live broadcast. According to the data, the transaction volume of Sijiqing is about 180 billion a year, but the actual proportion is less than 5%.

One of them said, "although the live broadcast is very hot now, we are selling wholesale brands, and there are distributors below, and factory direct sales are mainly running. If the live broadcast is easy to disrupt the price, it will be bad for us to the distributors, and we do not have enough time and energy to manage it. There are many net red and daring people who come to us to take the goods to do the live broadcast, so that's fine.

"We do not sell online, we are all doing physical stores. If we do not do well online stores, the price will be disrupted." Zhaha shopping guide is like that.

Sijiqing is a very charming clothing wholesale market. Customers come and go shuttling between clothes. Each is busy and hard about clothes. As a traditional clothing market, face-to-face communication is the sincerity of transactions between merchants and customers. Price is an important link in maintaining relations. If you buy online breaking rules, you may shorten the link. This is the result that many stalls merchants do not want to see, so they do not spend energy on line.

Xiaobian walked through the stalls of the 7 storey building, only saw the two stalls were doing live broadcast, a bracket, two mobile phones, a lighting lamp was their live broadcast equipment, the clothes were laid on the ground, the anchor was trying to change clothes on the side, while introducing the characteristics and design of fabrics, fabrics and so on, occasionally with the audience in the live room, most of the questions and answers on clothes, spoke very fast.

A stall shopping guide said: "we do not live or live online sales, live broadcast is outside, it is similar to live shopping, only in the current clearance sale stage to let them live here, in the peak season or the new era will not have."

Although most stalls are reluctant to do live broadcast, it is undeniable that live broadcasting is a major trend and has become a better channel for sales. In Sijiqing, there is also a live streaming stall model. From one month to twenty thousand, it has grown to be a live broadcaster selling millions of stalls. What's more, a live broadcast has reached 1 million 300 thousand sales.