Wechat'S Stars And Sea: 1 Billion 100 Million Month Live Users And 8 Trillion Yuan Yard Economy

"Will Zhang Xiaolong come out?" This is the 2020 WeChat open class before the organizers were asked the most questions. But until the eve of public class, the staff's reply was "don't know".

As executive vice president of Tencent Inc and President of WeChat group, Zhang Xiaolong is the helm of WeChat's national App. Last year's WeChat open class, Zhang Xiaolong, who claimed to be unable to speak, kept on talking for four hours. From the birth of WeChat to the development of the following functions, he explained the details one by one, so the outside world was also very concerned. What would Zhang Xiaolong say this year?

In January 9th, 2020 WeChat open class arrived on schedule. At the beginning, Zhang Xiaolong did not appear on the scene, but made a speech about 12 minutes in the form of video. He said that this year he deliberately did not come to the scene, but rather to give time to colleagues, so that they bring the thinking of WeChat team to the outside world.

The one day WeChat open course includes 1 main forums and 11 sub forums. After finishing the meeting, a person familiar with WeChat told reporters that Zhang Xiaolong seemed to be interested in his own light, because if he spoke as he did last year, the attention of the outside world would surely be focused on him.

In twenty-first Century, the economic news reporter noted that although Zhang Xiaolong's video presentation was only about 12 minutes, but the dry goods were full, he expounded his seven thoughts around the Internet of information, which were basically based on the user experience of a product.

But this year's WeChat open class, the overall direction is tilting towards the B content. For example, from the arrangement of the main forum, the small program and enterprise WeChat are ranked in the top two, and the 11 sub forum in the afternoon is almost related to the B end.

At present, WeChat has more than 1 million small programs on line, with over 1 million 500 thousand developers, more than 8200 third party platforms, and WeChat public account breaking 20 million. Gan Jun photo

Zhang Xiaolong's "C"

Zhang Xiaolong is an excellent product manager. Many of his product ideas have become a reference for others. But for him, WeChat is a no man's land.

Zhang Xiaolong said that the problems WeChat team faces now has changed from the early "how to do" to the current "what to do". WeChat no longer needs to put more energy into user growth. What it needs is to constantly improve its existing functions while creating more user satisfaction needs.

But the problem is also that the volume of users has been too large, a function, on the one hand, it is difficult to make 1 billion 100 million users at the same time, on the other hand, WeChat also can not predict this function in the 1 billion 100 million user ecosystem will react.

For example, before WeChat, a user can only have 5000 friends at most. Zhang Xiaolong revealed that nearly one hundred people now have close to 5000 friends, although these may not be friends in real sense, but also prompted WeChat to expand the number of friends.

The function of raising the upper limit of the number of friends is very good, but Zhang Xiaolong said frankly that he will feel trepidation and rethink about the possible impact of this function. For example, he said, "when I was" on the line ", I myself had a vague uneasiness, because I would not know whether it was good or bad to break the boundaries between users and nearby people.

The new function is unpredictable, and WeChat has already had too many lessons before. For example, the public address, Zhang Xiaolong said in his speech that the public number had two small mistakes in that year. One is that the public platform has only PC version for a long time, which limits the scope of the content creators. The other is that the original idea of the public platform is to replace SMS as a mass distribution tool based on connecting brands and subscribers.

But in the end, the public number became an article as a carrier of content, and became a channel platform for the media. But in Zhang Xiaolong's original assumption, the content of group is not a key point, and all kinds of forms can be.

To be precise, this is actually not a mistake of WeChat, but a user's choice of the function of the public platform, making it the way it is now.

Zhang Xiaolong feels that, compared with the public number, WeChat lacks a carrier that everyone can create, because it can not require one billion users to write articles every day. Therefore, he also revealed that short content has always been the direction of WeChat's efforts, and if it goes well, we will meet with you in the near future.

From Zhang Xiaolong's speeches over the years, he can feel that he is a person who has obsession with products. In the whole group, the Tencent general office has given him great space to let him stick to some principles that he thinks are right.

On the same day, when Zhang Xiaolong talked about the value of WeChat, he once again said that in the past, the size of a person's world was determined by the walking radius of his feet. Now the size of a person's world is determined by the breadth of information he gets. The breadth and quality of information has always been a problem for WeChat to solve.

WeChat's "B"

In September 30, 2018, Tencent's organizational restructuring adjusted the group strategy of embracing the industrial Internet. At that time, several major products and business groups of Tencent had made major adjustments. Only WeChat's WeChat business group did not change.

But this does not mean that WeChat business group does not have B terminal business. On the contrary, WeChat, which has 1 billion 100 million months of live users, is not only a social tool, but also a huge ecosystem behind it. In this ecosystem, B2B2C is the most typical mode. B terminals can reach hundreds of millions of users by connecting with WeChat.

According to the "economic impact report on the code" released on the same day, WeChat's open ecosystem with the core of small programs, public numbers, WeChat payment and other tools as the core, through a two-dimensional code to connect people, things and services more easily, has achieved the upgrading of value chain to value network, and has greatly stimulated commercial value fission. In 2019, the economic scale of WeChat's birth code exceeded 8 trillion yuan.

As the first business product of WeChat open class, the small program published the report card in 2019. In 2019, the number of active users of the small program was over 300 million, and the total volume of about 800000000000 transactions was increased by 160% over the same period last year.

For the products that were launched in January 2017, the result is excellent enough. According to the initial definition of small program by WeChat, it is an application that needs no downloading and installation. Users scan or search it to open the application, and also reflect the idea of running away.

Over the past year, the number of small programs has broken through a million mark. In 2019, the number of visits per small program increased by 45% over the same period last year, and the number of small programs per capita increased by 98% over the same period last year. There are signs that small programs are becoming "necessities" in people's lives.

The head of the small program team, in an interview with the economic news reporters in twenty-first Century, said that the popularity of the small programs was not only reflected in the user level, but before the business level, many brands began to regard small programs as an attempt item, but now the small program operation has become a normalization.

The research on the economic impact report on the code shows that WeChat builds up ubiquitous commercial connections and social connections between people, objects and organizations through two-dimensional code, completes information dissemination by public numbers, completes products and services with small programs, completes final value transmission with WeChat payment, and forms an economic ecosystem based on WeChat users, supported by two-dimensional code eco service providers, and exported by products and service providers.

At present, WeChat has more than 1 million small programs on line, with over 1 million 500 thousand developers, more than 8200 third party platforms, 20 million WeChat public numbers, WeChat over 800 million payment card users, and WeChat paying more than 30000 eco service providers, covering over 300 cities, serving tens of millions of offline stores.

It can be seen that in the process of Tencent embracing the industrial Internet, WeChat not only provides a powerful weapon for the B business development of the group, but also accelerates the empowerment of the industrial ecology in its own ecosystem.