Nike Launches Yoga Series Lululemon

Sports brand Nike has recently launched the Infinalon Yoga series, which is mainly made up of women's Yoga tops, including tight suits, tights, pants, shorts and so on. The new product is made of self developed Infinalon fabric. It has the characteristics of light weight and high elasticity. It is priced at 200 yuan -600 yuan. At present, only three yoga pants are sold on official website.

Nike launched its first yoga dress, mainly targeting Nike male consumers. The brand said "Yoga is a basic training program for all professional sports". In the new series, Nike not only shifted its attention to women, but also introduced new fabrics or competed with lululemon.

With its unique fabric technology, lululemon has been focusing on the Yoga apparel market and has gained a higher market share. Gacu has priced around 1000 yuan. The brand official website shows that lululemon has 9 kinds of fabric technology, which can produce 22 different textures. In addition to the design concept, lululemon is also good at condensing consumers with community culture and activities.

At present, lululemon has a market value of US $31 billion 900 million, and its share price has risen by 189% compared with January 2, 2019. Some analysts pointed out that lululemon is developing with the trend of Nike. In 2004 -2018, the compound annual growth rate of lululemon exceeded 45%. In recent years, lululemon has begun to enter the clothing market outside yoga, such as running, swimming, training, etc. in 2018, the growth of sports women's wear market has exceeded Nike.