According To The 2019 Global Fashion City Index, Shenzhen Is Firmly In The Top Six Fashion Capitals In The World

Shenzhen is firmly in the top six fashion capitals in the world. This is the exciting news from the release of the 2019 global fashion city index. The index was released at the opening ceremony of the 5th Shenzhen International Fashion Festival on December 28. The global fashion city index was jointly researched by Shenzhen Fashion Designers Association, China Textile and clothing education society, Shenzhen European textile and clothing research institute and other institutions This is also the third time the index has been released in Shenzhen.

2019 global fashion city index released

The global fashion pattern dominated by Europe and the United States is obviously divided, and the tripartite confrontation between Europe, America and Asia will become the new normal

The global fashion city index is the first digital tool for the industry to evaluate and study the global regional fashion capacity building. Based on the previous two years, the data of this fashion city index is more detailed, the research is more professional, and the tools are more scientific. The design innovation index is upgraded to the innovation vitality index, and the global city fashion industry coordinates are displayed in a panoramic and three-dimensional way.

Hong Kong Polytechnic University Project Director and famous fashion brand research expert Dr. Luo Mei interprets the index

The global fashion city index has established a number of index systems, such as industrial quality index, international image index, fashion environment index, public service index, innovation vitality index, etc. in terms of compilation principle, generation path, algorithm system and index selection, and guided by the evaluation and analysis model of fashion city index, the annual index data of global fashion cities are collected in depth to form a systematic system The evaluation results are as follows. Finally, 20 shortlisted cities are selected for evaluation. From the spatial distribution, they cover 5 continents and 15 countries and regions. These 20 city samples basically represent the fashion development status of different regions in the world.

The results show that: the ranking of the shortlisted cities is New York, Paris, London, Milan, Tokyo, Shenzhen, Shanghai, Singapore, Beijing, Los Angeles, Sydney, Hong Kong, Berlin, Moscow, Toronto, Seoul, Barcelona, Rome, Rio and Copenhagen.

Photo of the opening ceremony of the 5th China (Shenzhen) International Fashion Festival

Shenzhen, Shanghai and Beijing constitute the "Golden Triangle of fashion" to help China return to the home of global fashion

The release of the global fashion city index reveals such phenomena——

European and American fashion cities in the great change of fashion are in the leading position of global fashion and play a leading role in the global fashion pattern. The 28 th law is still the central rule of global fashion layout.

The trend of global traditional fashion is becoming more and more obvious. It is evolving from "westernization and dominance of Europe and the United States" to "one pole and many powers", and then to the pattern of "tripartite confrontation of Europe, America and Asia".

The cross-border integration of fashion is intensifying, especially the new ecology of technology, Internet and fashion symbiosis, which provides the opportunity of overtaking the marginal fashion city to the central city, and a new global fashion balance is taking shape.

It is particularly worth mentioning that Shenzhen, Shanghai and Beijing have been ranked in the top 10 of the global fashion city list for three consecutive times, forming a "Shenzhen Shanghai Beijing" fashion Golden Triangle situation, which will effectively promote China's return to the global fashion home position.

Photos of leading guests of the 5th China (Shenzhen) International Fashion Festival

Zhou Shikang, one of the initiators of the global fashion city index and President of the Shenzhen Fashion Designers Association, said that the release of the global fashion city index was initiated by the Shenzhen Fashion Designers Association. Shenzhen, Beijing, Shanghai and other cities have risen in the status of global fashion cities and become the sixth largest fashion city. This shows that when China moves towards the world stage center and Chinese cities become the global mainstream Shang's vigorous pace is unstoppable. Shenzhen Fashion Designers Association will firmly grasp the important "window period" of the promotion of China's fashion leading force, constantly innovate and seek change, tell the fashion stories of Shenzhen, make unremitting efforts for China to return to the global fashion arena.