The Retail Sales Of Bosideng Brand Down Clothing Increased By More Than 30% In The First Nine Months.

In January 7th, Bosideng International Holdings Limited (hereinafter referred to as "Bosideng") issued a notice on the latest performance of the company's brand down clothing in the first 9 months of fiscal year 2019.

The announcement said that in the first nine months of the 2019/20 fiscal year, the cumulative retail sales of Bosideng, the core brand of the brand down clothing business, recorded an increase of more than 30% over the same period in the 2018/19 financial year. In the first nine months of the fiscal year 2019/20, the cumulative retail sales of other brands under the brand down clothing business recorded an increase of more than 40% over the same period in the 2018/19 financial year.

Bosideng said that the 2019/20 fiscal year is the second year of the group's strategic transformation. The group adheres to the strategic direction of "focusing on the main channel and focusing on the main brand". In terms of brand, it continuously promotes brand potential and enriches brand connotation. In terms of channels, it optimizes the channel structure and improves the terminal shape. In terms of products, it attaches importance to R & D design, optimizing product quality, and continuously and meticulous operation in retail operation to enhance shopping experience. Through the continuous upgrading of brand image, channel construction, product innovation and retail operation, we can effectively enhance and enhance consumer awareness of Boston's "down jacket expert".

In addition, Bosideng also said that despite the obvious "warm winter" situation since November 2019 and the weak performance of China's textile and garment industry in the past few months, the group's down jacket business has been stable and healthy.