Electricity Supplier Observation: In 2020, Live TV Providers Will Welcome Another Outbreak.

Live broadcast of electricity providers, people with goods, net red explosion "the two outbreak" has become a new growth point of last year's e-commerce platform. Jingdong, a lot of recent action, frequently intends to cooperate with the net red incubator and divide the net red belt Market with Taobao live broadcast. In addition to the head business platform, as well as Han, mogujie.com, Beibei, Xiaohong book, ocean pier, jitter, fast hand and so on, also accelerate the layout of the network red live goods row, in 2020, live broadcast business will usher in a new round of outbreak.

Jingdong spells more

In December 18th last year, Zhang Guowei, director of the live broadcasting business organization, held the Jingdong's director of live broadcasting business. Mr. Zhang Guowei said that in 2020, Jingdong would invest billions of resources in the direction of live broadcast, and lay a customized marketing plan for different stages of development, and launch a series of favorable policies for businesses and MCN, including double Commission and subsidy, and launch a business empowerment "2+2" plan. In 2020, we will build 100 benchmarking businesses, 1 billion level business cases, head to drive the waist and tail, and build a win-win, vigorous and healthy Jingdong live content ecosystem.

A lot of related business executives said that the live broadcast is located at the entrance of the 10 billion subsidy channel. In fact, it is a universal traffic recommendation location for the new business when the platform is used for testing, and the independent entry is not fixed. When other businesses and live broadcasting platforms are promoting the "live broadcast business", there are businessmen who want to "reuse" on many platforms. In order to help businesses explore more abundant private area traffic operations, the platform has temporarily carried out on-line testing of live plug-ins, and it has not planned to launch the "live broadcast channel" of the central entrance, nor has it planned it as an independent business.

Live with goods into the electricity supplier fishing gold weapon

As early as last July 28th, Taobao launched a live broadcast of the "Star project" targeted at stars. It said that it would create 10 online sales outlets with over 100 million sales and 200 sales outlets with over 100 million sales. It will also create 1000 cross platform, cross domain and cross identity "Star".

When the live broadcast of Taobao was done, there were lots of spells, Jingdong's frequent action on the live broadcasting business, or the market share of the live broadcast business. In the United States, the NASDAQ listed Internet Hong Kong e-commerce platform, such as Han, has been focused on net red hatching and carrying goods. If Cheng Wenqiang, assistant chairman and market VP of Han holdings, said that the recent broadcast of e-commerce platform and head anchor, platform and platform between the undercurrents surging, in 2020, content providers will act. Such as Han is also being attacked by the giants, the future spells more, Jingdong and other electronic business platform, or with such as Han and so on net red electricity supplier launches the positive confrontation.

In this regard, Cao Lei, director of the network economic and Social Research Center, told the Guangzhou Daily reporter that the chain of "live + e-commerce" is long and complex. For the electronic business platform, it may not only balance, but also upgrade the same dimension and break through in many dimensions such as technology. For example, in the live supply chain, because live broadcast is a pulse marketing, if a commodity can not be sold in a month, it will become a stock immediately. If a commodity is a burst, it should match the supply chain in the shortest and quickest time.

Cargo carriers are highly polarized.

According to the data released by BOSS direct worker, the average monthly salary of the "goods economy" industry is 10570 yuan in the first three quarters of 2019. Guangzhou and Hangzhou are the most demanding cities in the "goods carrying economy" industry. The average monthly salary of Shanghai related positions has led the whole country to 12160 yuan.

But not every live anchor can stand in the spotlight like Li Jiaqi and Victoria. In this battle of physical strength and mental strength, the polarization is extremely serious. Insiders told reporters, "only the head anchor has traffic, the flow of small and medium anchor almost cut off", which has become a consistent performance of the major platforms. BOSS direct employment data show that 76.6% of the "goods economy" practitioners highest monthly income is less than 10000 yuan. The salary structure of base salary + royalty makes the quantity of cargo become very important. However, the flow of most platforms tends to be a small number of head carrier hosts, most of the carriers are not interested, and less than half a year after 66.3% of the "goods carrying economy" practitioners, 58.2% of them are considering changing careers. One anchor said that the company gave only half a window of opportunity. If it could not get out, it would be abandoned by the company.

Platform traffic is becoming more and more polarised, and the cost of "carrying goods" of head anchors is even less than that of celebrity endorsements. For businessmen, a large marketing budget is also "pressure mountain".