Winter Olympic Elements Are Heating Up The Ice And Snow Economy. "Ice And Snow" Brings Huge Energy To The Textile Industry.

In recent years, the ice and snow economy, represented by ice and snow consumption and ice and snow sports, is rapidly warming up, and it is less than two years since the 2022 Winter Olympic Games. This snow and ice event will undoubtedly play a catalytic role in the development of China's "ice and snow economy". For textile people, a "ice and snow adventure" with the ice and snow economy is imminent.

For a long time, the high cost of sports has limited the popularity of winter projects, and the scale and quality of China's ice and snow industry have also stagnated. But with the development of society, more and more people are exposed to winter projects, and business opportunities in the ice and snow market are emerging.

In the closing ceremony of the 2018 Pingchang Winter Olympic Games, "Beijing 8 minutes" stunning appearance, in addition to the beautiful stage effect, a variety of cutting-edge high-tech help most attractive. Giant super light panda dolls, robots that can dance with people, transparent ice screens that display transparent images, and graphene intelligent heating clothing that are closely related to the textile industry, are demonstrating the power of Chinese technology.

It is understood that the "Beijing 8 minutes" performance team rehearsal venue in Changping, Beijing. Because of the need for lights, nearly two months of intensive rehearsal are basically carried out at night. Beijing is very cold in winter, and it is understood that during the Winter Games in Pingchang, the outdoor temperature is even below zero 20 degrees Celsius. The performing costumes of the actors need to be light and thin, and keep warm. At the same time, they need to show a large amount of performance and carry out the light-emitting devices. How can these requirements be achieved at the same time? For designers, balancing contradictions is the first meaning of design. Beijing Institute Of Fashion Technology, Chu Yan and Zhou Shaoen two teachers challenge impossible, innovative design, let "Beijing 8 minutes" performance clothing made "light and warm, fit and windproof, sports and shine".

"The costumes of the actors need to be light and flexible, allowing them to act flexibly. At the same time, whether it is rehearsal space or the scene of the closing ceremony in Pingchang, the weather is very cold, and graphene clothing can play a good role in heat preservation and heating." The graphene team leader said that according to environmental requirements, this dress can also be adjusted accordingly. "The initial requirement for our design is to continue to heat for 8 minutes in the environment of 5 degrees below zero, and then take into account factors such as waiting time and adjust to 4 hours under the condition of 20 degrees below zero."

For the 2022 Winter Olympic Games, the government put forward the goal of promoting the participation of 300 million people in ice and snow sports by means of government promotion, policy pull, planning, and propaganda. It is estimated that the ice and snow sports related to the Winter Olympic Games will lead to more than 300 billion yuan of income from other related industries. By 2025, the total scale of China's ice and snow industry is expected to reach 1 trillion yuan. Such a huge market space has opened numerous business opportunities for the textile and garment industry.

In this regard, many textile and garment enterprises are ready to go ahead, adjusting the rudder head early, and developing the head of sports apparel such as graphene ski wear and so on. With the goal of ice and snow movement around the textile products, more and more textile enterprises are in the camp.

The industrial chain of ice and snow economy is longer, involving tourism, equipment, catering, textile and clothing, and many other fields. According to the data, the sales volume of the global functional textile market is 50 billion dollars per year, and the domestic textile demand is around 50 billion yuan. It is reported that the sales volume of the functional textile market in the future will increase by 4% every year, and the new technology and new products will continue to be updated, and the market prospect will be bright.

"Ice and snow" is unstoppable, and no enterprise will give up easily. Functional textiles not only make product development more innovative, but also bring higher value-added and profit margins to products, and activate and release more consumer demand.

At present, the growth of China's skiing market is the fastest in the world. Although most of the clothing and equipment procurement of ice and snow sports is still imported from China, the strength of China's textile enterprises in this field is constantly improving under the background of the 2022 Beijing Winter Olympic Games. The days of ice and snow sports equipment "self-sufficiency" may be at hand.