Pu Xin, A Cultivator Of The New Fabric Market, Insists On Doing Every Piece Of Cloth Carefully.

Keqiao, Shaoxing, is both a famous cultural city with a long history and a textile capital of fashion. This is not only China's largest fabric trading market, but also Asia's largest textile trade hub, a 100 billion industrial cluster based on "one piece of cloth". Keqiao is not only a gathering force of vigorous development, but also an important production and marketing base and fashion creative center at home and abroad.

The three Keqiao people have gone through different life paths, and finally gathered together with the same goals and beliefs, and founded the park trading company. As the two words of Park said, "to return to the simple clothes is an attitude of life". It bears the heart of creation, and comes down in a noisy and impetuous market, with love and sincerity, and every fabric.

Three people, one mind, a total of simple.

Return to simplicity and make high quality fabrics

Liang Yifang: The most lasting cooperation is the relationship of mutual win and common development.

Liang Yifang, one of the park's founders, grew up in Zhejiang businessmen's family and grew up in Keqiao, Shaoxing. He has witnessed the development of textile city and even the textile industry. Graduated from the Department of law, Ningbo University, gave up the court practice opportunities that everyone envied and turned to the wave of entrepreneurship. From the legal person to the textile people, the strong heart and fearless courage prompted Liang Yifang to push ahead in the face of the crises and difficulties of entrepreneurship.

From the University era, Liang Yifang began to contact with entrepreneurship related topics, ten years of entrepreneurial experience convinced her that the longest lasting cooperation is mutual win and common development relationship. The changing trend of clothing comes from the constant innovation of fabrics. The best way to achieve a garment is to design and innovate the details, but it also depends on the perfect combination of delicate fabrics. As the driving force behind the clothing brand, fabric dealers must take the initiative to get out of the market, walk into the customers' side, devote more effort to the joint research and development with customers, and really bring the characteristics and advantages of fabrics into full play. Actively create customer needs, focusing on providing value to customers.

It is undoubtedly a virtuous cycle to serve the brand customers and grow together and make progress together. Liang Yifang believes that more and more customers will cherish this creativity and protect this cooperative relationship. In the spirit of sincere enthusiasm and optimism, Liang Yifang is determined to make Pu park a leading industry leader in new fabrics and provide customers with more valuable and more vigorous products.

Shi Huimin: Our goal is to make the world better and better.

For nearly ten years in the fabric industry, Shi Huimin has played an important role in developing fabrics as a simple soul figure. Born in the fabric family, soaked in the textile industry from ear to ear, the texture and color of fabric is Shi Huimin's inherent sensitivity.

After graduating from college, Shi Huimin gradually understood and became familiar with the textile industry under the leadership of her parents. After a long accumulation and observation, she found that the traditional management mode of her father's parents was more of a competition in the market price, and what she wanted more was to develop and innovate, to create higher value for the customers and the textile industry. So Shi Huimin sprouted the idea of creating a new fabric brand.

In Shi Huimin's eyes, fabric is not only a commodity, but also a link with people. Only by providing products that are really close to people's hearts, can people and things produce irreplaceable empathy, so that they can better base themselves on the future of the market. In constant innovation and attempt, it will provide the industry and society with truly valuable and meaningful products and services.

Wang Yijing: Turn around for your dreams and open a new chapter in your life.

Before joining the company in March this year, Ms. Wang Yijing served as director of marketing at LVMH group, Guerlain, France. He has been in Paris for many years, and has more than 20 years experience in foreign company management. He has a deep understanding and recognition of brand building and management, retail and consumer insight.

Choosing to turn around at this time and devote oneself to a completely different field, Wang Yijing admits, in fact, it is a very risky thing. The opportunity to make her decision comes from a sense of participation. Last September, Wang Yijing used his vacation time to accompany two other founders to join the TEXWORLD. "In the eyes of the customers I visited, I felt their love for park's fabric. They feel our fabrics and look at our color cards. The surprise in my eyes is that I feel deeply as a layman, which makes me very confident of park. "

Wang Yijing, who is familiar with Chinese and Western culture and has an international strategic development vision, knows how to break through the bottleneck of the company's development. We must establish a scientific and systematic innovation system for product development, grasp the trend of fashion and product development in a timely manner, and shift from the development of individual products to the cultivation of system innovation ability, which is the key to the sustainable development of textile and clothing creative industries.

Even in the downturn of the industry, Wang Yijing is still confident of park's future. "The harder you are in the industry, the more you can improve yourself, and you will always be able to survive and get better. The old practice is eliminated, and the new practice gradually becomes the mainstream. This is not only the process of market obsolete, but also the evolution process of an industry. "

Weaving sustainable fashion future

For the future of the earth, devote great efforts to the study of renewable resources.

At present, park has five major products: "Our earth", "texture coat", "lightness and comfort", "light feeling future" and "interweaving art". product It mainly covers down garments, windbreaker and jacket. There are more kinds of woven fabrics made of chemical fibers, each of which corresponds to different textures, functional fabrics and different customer needs.

With the upgrading of consumption, contemporary people have become increasingly aware of the growing demand for design, manufacture and consumption of clothing and maintenance of fashion systems. Among them, the "our earth" series is an environmentally-friendly fabric specially developed by Park Park, and it uses DuPont SORONA. ^Promotion Fiber, which originates from the annual growing plant material, the core PDO comes from plant starch and glucose rather than petroleum. Compared with nylon, SORONA ^Promotion The process of fiber reduced the consumption of petroleum resources by 37%, saved 30% of energy use, and reduced greenhouse gas emissions by 63%. It reduces energy consumption and reduces environmental pollution from the source of production.

The implementation of the concept of sustainable environmental protection in production, consumption and dissemination has become an inevitable trend for the development of the entire textile industry in the future. The name "our planet" is a reminder of environmental protection and a vision for the future of the industry. As DuPont SORONA ^Promotion The witness was originally DuPont SORONA ^Promotion Attracted by high quality, and later understood the environmental technology behind it, the common sustainable fashion development concept of both sides strengthened the determination to cooperate with each other.

Market demand oriented garment R & D capability

Set up a fashion design studio to provide more creative ideas for our customers.

The birth of a piece of fabric, after all, is for the sake of making clothes. The fabric in the way of ready-made clothes will convey the texture and characteristics of the fabric more intuitively. All services ultimately start from customer demand and market demand.

The first step is to see the machine ahead. In order to better serve the brand customers, we have an independent operation design studio, with the ability to quickly read and understand the fabric development direction. The combination of Pu's fabric and fashionable clothing of the season will provide different inspiration for the presentation of fabrics. In the process, we have accumulated the characteristics of different types of fabrics in sewing, providing more differentiated fabric services for clothing brand customers.

Wang Yijing shared: "The realm of work is divided into three levels, and at the bottom of the Pyramid is doing things by hand. To go up is to do things with the brain. At the top, it is to work hard. It is impossible to observe the industry flow, predict the future trend, consult customers' needs, with enthusiasm and conviction.

WHY ME?

Enhance the core competitiveness of park in self challenge

WHY ME? It's what Park asked himself. Why do market and customers choose park? Why does Park Park succeed? Only by finding this answer can we know the core competitiveness of a company.

As a fabric trading company, park spent a lot of time and energy to study the needs of brand customers and make corresponding fabric development work for them. To control the production process of the cooperative factory, to ensure the high quality standard of each plain fabric. It plays an important role in the supply chain.

Park Company is like a central system that processes and integrates large amounts of information, and conducts coordination and integration in an orderly way. It is necessary to establish a long-term strategic cooperative relationship with the fine processing factories. Efficient and professional production team, always in the first line of production to follow up each single production, to ensure that the order quality and quantity is completed on time. The high standard quality control team has warehouses in Zhejiang and Jiangsu, and equipped with modern testing equipment to strictly control quality standards.

Building up the quality system, production system and service system, park team constantly challenges itself, excavating its own advantages, enhancing the core competitiveness of the brand, transforming a traditional company into a new company with a strong sense of innovation.

When it comes to industry competition, Wang Yijing has always stressed: "Competition with others can only let us know where Park Park is in the market, but it can not tell us what to do. No matter who we are, we should always maintain the ability to keep learning and improve ourselves. "

Competition is always a contest with oneself.

Whether in scientific research or management, innovation is constantly mentioned in the development of textile industry. Competition among enterprises has begun to turn into competition among innovative ecosystems, and collaborative innovation is inevitable. It is also based on park's creativity and market foresight. At present, park market is spread all over the world. Southeast Asia, Western Asia, Eastern Europe, Nordic Europe and North America also have the same shape.

Base on the present and focus on the future. Park will constantly explore the innovation of raw materials and weaving processes, always pay attention to fashion trends and consumer insights, understand the needs of clothing brands, and provide better products and services to customers.