Seize The Opportunity Of "One Belt And One Road", And Increase The Export Of Deer Cashmere Exports.

Since this year, the international market demand is low, and textile export pressure has increased. However, Inner Mongolia deer King cashmere Co., Ltd. export growth in 2019, exports 1 million 800 thousand cashmere sweaters in Europe and America, an increase of 9% compared to last year, exports to Japan and Southeast Asia 170 thousand pieces, earn foreign exchange 76 million U.S. dollars, an increase of 6%.

The deer King cashmere, under the guidance of chairman Zheng Haosheng and actively implementing the global industrial layout, has firmly grasped the historical opportunity of the "one belt and one way" construction. It has not only increased the intensity of the introduction, but also accelerated the pace of going out, and has developed from the introduction of overseas resources to the powerful driving force of development from product to sea, industry to sea and brand to sea, constantly consolidating the foundation of the industrial chain, and actively exploring the diversified development mode, so as to lighten the high quality development road of the deer King cashmere industry.

Today, the deer king company has formed 1 central headquarters, 2 brand operation centers, 5 production bases and 17 production plants in Baotou, Bayannaoer, Wulanchabu, Xilinguole Meng, Shanghai Pudong New Area, Zhejiang Jiaxing City, Tibet Tibet City, and overseas African countries and Southeast Asian countries. It has set up nearly 30 marketing centers and 1000 advanced terminal stores at home and abroad, and has set up an international textile and garment group which integrates goat breeding, raw materials storage and transportation, R & D design, manufacturing, marketing services and brand operation into an open and innovative industrial chain of Inner Mongolia.

"Without good quality, there will be no brand. Quality is the core of "deer king" brand development and the top priority. Improve the quality traceability system of deer King products, and achieve traceability and trustworthiness from production to sales. With the support of good quality, deer king has officially embarked on the brand development path from selling products to selling brands. Zheng Haosheng said that as of now, the deer king company has registered 65 trademarks, declared 245 patents, authorized more than 170 patents, won two national science and technology progress awards 1, and more than 30 municipal level science and technology awards, the industry quality award, design award, "Wei Er Jia" excellent new product award 30, presided over and participated in the formulation and revision of national and industrial standards 40. It has effectively strengthened and protected the technology and intangible assets of the "deer king" brand.

Innovation is an inexhaustible driving force for the development of enterprises. The core of R & D is the green product of R & D life cycle, and has achieved high quality development in raw material formulation research, technological innovation, product ecological design and intellectual property protection.