Off-White Founder Bold Prediction: Street Clothes, Live For Ten Years!

Recently, Virgil Abloh, the founder of the red tide brand Off-White and the French luxury brand Louis Vuitton (Louis Weedon), has boldly predicted in an interview with overseas media: "street clothes (streetwear) are not far from death."
Virgil Abloh believes that in the next ten years, the good days of street clothes will end. In my opinion, there are enough T-shirts, sweaters and sports shoes on the market.
In November, Kim Jones, the creative director of French luxury brand Christian Dior (Dior), also expressed the same view in an interview. He is tired of the word "street clothes" and says, "as long as you are in the street, whatever you wear is a street suit. Even if you are walking in the street wearing a dress dress, it is also considered "street."
Where will the new trend vane go in the next ten years? The answer given by Virgil Abloh is ancient. He said, "there are many good things to explore in the old shop. Ancient fashion can well reflect personality and temperament.
Above: Louis Vuitton menswear creative director Virgil Abloh
The old is different from the ordinary secondhand clothing, can be called the Vintage ancient costume, generally has 20 years and more long history, and when it first came out, it is the classic style of the brand -- it can represent the trend of the times.
In recent years, some fashion brands are also exploring the "old fashions" fashion: in 2018, the American Cowboy brand Levi 's (Levi's) had launched the "Levi" s Authorized Vintage "ancient series". In the fall, the American designer brand Tommy Hilfiger worked with the ancient shop Procell, inspired by the fashion style of 90s and early twenty-first Century, and created an ancient series.
(Procell, located in the Lower East District of New York, opened by Brian Procell in 2012, mainly sells all kinds of nostalgic high-end sports and designer costumes. All products are at least 15 to 20 years old. They are an important part of the various subcultures that Brian Procell loves, including punk rock and street art. In May last year, Procell launched a series of nostalgic 90s costumes, accessories and souvenirs in collaboration with the fashion social resale application Depop. In December last year, it again launched the "Procell:Denim" limited edition denim series.