Responsibility Builds The Future -- Four Major Public Welfare Actions Of Dragon And Light To Fulfill Social Responsibilities

Long Guang group was founded in 1996. It is a large conglomerate with headquarters in Shenzhen, Guangdong, which integrates real estate development and operation, investment in transportation facilities, and asset intelligence management. In 2019, dragon light group ranked 202nd in Fortune 500 China's list of enterprises, and Xialong real estate ranked twenty-third among the top 100 real estate enterprises in China.

In order to realize the vision of "100 years of the dragon and build evergreen base business", the dragon group has been drinking water and thinking, and actively fulfilling its corporate social responsibility. While achieving the healthy development of the main business, the Group actively participated in charitable and charitable undertakings, totaling 680 million yuan in charitable donations, and launched more than 100 public welfare projects to benefit about 200000 people. The group has won the honorary title of "China Charity outstanding contribution award", "Guangdong poverty alleviation and red cotton cup" gold cup, "Wan Fu Gang Wan Cun" action outstanding contribution to private enterprises, "reform and opening up 40th anniversary special contribution enterprises" and other honorary titles.

In November 2019, in the sixteenth China business citizen forum held in twenty-first Century economic report, long Guang real estate won the honor of "2019 outstanding corporate citizens".

Constructing CSR organization management system

As a responsible and effective comprehensive private enterprise, long Guang is committed to public interest, actively returns to society, and responds to the call of the state to take an active part in precise poverty alleviation. In order to better carry out the practice of social responsibility, we must strive to build a sustainable corporate social responsibility organization and management system, based on social responsibility management, establish a responsible organization, formulate a responsibility strategy, carry out precise poverty alleviation, help poor people to get rid of poverty, and get rid of poverty and really get rid of poverty.

Long Guang's public welfare charity has gone through two stages. The first stage is the growth stage from 1996 to 2015. At that time, the charitable charity mode was mainly based on the traditional charitable way of "donating money and donations". The second stage, starting from 2016, under the leadership of Mr. Ji Haipeng, founder of the long Guang group, the company launched the "Dragon light charitable foundation", focusing on the four sections of poverty alleviation, education, community and voluntary service, and tried to integrate the core strengths and management experience of the enterprises into public charities, and achieved good results.

The members of the Council of long Guang charitable foundation are composed of members of the Party committee, trade union and president office. They employ full-time staff and expert advisory team to take charge of the overall decision-making and deployment of public affairs. The foundation meets regularly to study annual plans and major arrangements. In the aspect of project selection, the leading group of the foundation persisted in on-the-spot investigation and investigation, understood the actual situation, and carried out targeted public welfare actions combined with the advantages and characteristics of enterprises.

Focus on four major public welfare sectors

In the field of poverty alleviation, dragon light responded positively to the national precise poverty alleviation action and continued to participate in the poverty alleviation campaign in Guangdong. It accumulated a total of 400 million yuan to help the precise poverty alleviation in Guangdong Province, carried out infrastructure construction, industrial poverty alleviation and education poverty alleviation and other measures, and won many "Guangdong poverty relief kapok Cup" gold cup and other honors. In Fung village, Deqin County, through the form of "base + poor households + farmers", the development of industrial poverty alleviation projects will increase the collective income of the village, so that the poor households will be able to get jobs at home.

The region donated 100 million yuan to help the poor. In 2017, it donated 5 million yuan to the old revolutionary base area of Baise for the poverty alleviation work of the 4 poor villages in Tiandong county. They participated in the poverty alleviation pigeon field project, completed 5 natural Tun small square hardening projects, installed public sports facilities and other public facilities in 9 natural villages, installed solar street lamps, well covers, and launched student assistance in 5 villages. The village had undergone tremendous changes, greatly improving the production and living conditions of the masses. In 2018, we helped deep poverty villages, Guangxi Longan County Ping Shan township, Wan Ling Village mulberry industry, and realized the precise elimination of poverty. In Guangxi, Longguang has donated 10 million yuan to build a large water tank to solve the problem of drinking water in poor areas, and to Baise. These achievements were highly praised and praised by the Party committee and United Front Work Department of the Guangxi Zhuang Autonomous Region.

In the field of education, dragon light launched the "light source project" for poverty alleviation in Vocational Education in 2019. It aims at helping poor students to conduct student aid and scholarship activities, and provides internship and employment opportunities. In the field of basic education, the company subsidized the poor students in the college entrance examination in Sichuan, benefiting 200 poor students in 78 colleges and universities. In Guilin, they donated "Guilin Dragon School" to raise the quality of teaching and create a hundred year famous school. In Guangxi, Baise, Jingxi, 20 million yuan was set up to help the poor in education, and donated funds to universities such as Tsinghua University for scientific research and construction to promote the innovation and progress of China's education.

In the community, in order to create community sharing culture, the Foundation launched the "long Guang Shu Yuan" community building project in 2017. The book takes the book as the medium, focuses on the construction of public space, introduces multi resources, and creates convenient and happy spaces covering topics like reading, handwriting and natural education, and spreads the charity spirit of "equality, mutual assistance, fraternity and sharing", condenses community strength, and builds a happy home for livable and mutual help. So far, there are 7 dragon light bookstores in the community.

Employee volunteer service is an important part of corporate social responsibility. After the Dragon volunteers launched the volunteer project, it actively organized the system and incorporated it into the Shenzhen volunteer union management platform, and launched projects such as helping the elderly, poverty alleviation, environmental protection and community services. It participated 2000 times and showed a good corporate culture and the spirit of public welfare.

Mushroom industry to lift the dream of poverty alleviation

Fung village, Deqin County, Zhaoqing City, Guangdong Province, is located in the central and western part of Guangdong Province. It is mainly located in the traditional planting industry of Yu Gui and rice, and the random model enterprise in the whole town. There are 569 poor households, more than 1600 people in the whole town, and two poverty-stricken villages. Among them, Lu Cun, Xinsheng village and Tangxia village in Fung village are scattered poor villages, mainly "three Fen paddy fields and seven sub mountains". The main income of migrant workers is migrant workers. Most of the villages are old people and left behind children. There are 107 households and 212 households in the poor families. In addition to some of the five security personnel, they are mostly poor due to illness and disability. Poor working ability is poor, their per capita income is low, and village collective income is very weak.

In order to better help poor villages and poor households, the Dragon Light Group donated 450 thousand yuan in 2018 to join the Zhaoqing women's Federation to carry out industrial poverty alleviation projects, carry out mushroom cultivation, promote the development of agricultural industry in Phoenix Village, and help poor households increase income and get rid of poverty and become rich. In order to maximize the benefits of poverty alleviation, after repeated demonstration, investigation and planning, and combined with the needs of local agricultural industry development, the project group will use 450 thousand yuan to carry out projects for mushroom cultivation and bacterial rod processing, and develop poverty alleviation projects in the form of "base + poor households + farmers" to increase the collective income of the village so that poor households can achieve employment and raise their income at home. In 2019, the Dragon Group donated another 500 thousand yuan for the sustainable development of the project.

At present, there are 10 breeding rooms in the mushroom base. In May 2019, the first batch of straw mushrooms were successfully tested and put into the market. 1000 square meters of traditional greenhouses are being built, which can accommodate 180 thousand bacteria sticks. At this stage, 11 of the 19 employees of the base belong to the poor, 4 of whom are long-term workers. The average annual income of the per capita wage is about 20 thousand yuan. At the same time, according to the contract, there are 60 thousand yuan fixed income per year, of which 50 thousand yuan is the 43 bonus for the establishment of archives, and the dividend for the poor households and the 145 workers with low labor force. The 10 thousand yuan is the collective economic income of the village committee.

Today, mushroom base has established a stable business relationship with many vegetable markets and agricultural products supermarkets in Guangzhou's Jiangnan vegetable market. After large-scale production, the mushroom base can produce one ton of mushrooms a day, and the neighboring towns add up to two tons. The supply price of the market in the southern part of the Yangtze River is 4 yuan a kilogram, if the mushroom base is sent to the Jiangnan market, it will be 4.5 yuan a Jin.

In August 2019, the first batch of 10 thousand yuan village collective income has been distributed to 40 village students in the village. After the 500 thousand yuan investment this year, 72 thousand yuan will be allocated to the recipients as dividends fund. The proceeds in the next 5 years will be 100 thousand yuan each year as a relief fund for the public welfare undertakings in the village.