Market Dynamics: One Day In Sijiqing Clothing Market, There Is A Bustle And Hope.

Hangzhou Sijiqing clothing wholesale market, a long and famous area of the Yangtze River Delta.

In 2019, Sijiqing is about to enter its early years. From a greenhouse with only 45 stalls to the clothing empire with annual turnover of nearly 10 billion yuan and annual rent of about 200 million yuan.

On the last day of November, the reporter walked into the evergreen casual clothes market in Sijiqing, Hangzhou. This magical clothing wholesale market recorded everyday and mundane creativity in the market.

5:00

Bustling afternoon

At five o'clock in the morning, most people are still immersed in warm dreams. The bustling scene of Sijiqing's clothing market has been like a noisy afternoon.

Porters, models, shopkeepers and buyers are weaving, and black, yellow, green big packages and large packages carry their goods and carry their sparkling dreams.

Guangzhou original women's wear, Hangzhou Hangzhou fashion boutique, Sijiqing fine women's clothing, Italian dress city, evergreen casual dress... There are several buildings on this hang Hai road. There are thousands of stalls in a building. If you don't pay attention, you will be lost in the ocean of clothes.

6:40

In the cold wind, the sweatman sweats his forehead.

In the north gate of evergreen casual dress, a van is unloading. The large white parcel is labored to the car. In the cold wind of winter, the sweat on the forehead of the unloading man is running down.

At the gate of the north gate, people carrying large and small carts carrying carts came out, and the shakes of high decibel were loud and clear.

The shopkeepers were more nervous. Someone opened the door at 5. I opened the door at 4:30. When someone opened the door at 4, I opened the door at 3:50.

7:00

Little brother introduces clothes like singing RAP

When the rolling gate slowly rose, the clerks were still queuing up to punch cards, and the guests were squeezed into the stalls to pick them up.

The commentator, the little brother, was dressed in black and cool. He sang a rap like statement: "look at this down jacket, this year's fashion show, which is embroidered and exploded down."

Accompanied by strong music, the commentator is next to a full makeup little sister wearing a large wool collar down jacket, rotating, fastening, open, followed by a black down jacket upper body, rotating around the buyer to see the effect of clothing upper body.

8:30

Beauty with masks and anticlinal Satchel

In the market, all kinds of people are shuttling between each other. How can we see at first glance which guests are coming to pick up the goods? Those who are wearing masks, wearing black caps, anticlinal satchel, and holding a big black plastic bag on their hands, do not ask how much this is, but rather ask directly what kind of people are arrogant.

Miss li from Anhui took the overnight train sleeper to Sijiqing to pick up the goods. "When we open a women's clothing store in Anhui, Sijiqing has many goods, and many people will come to Hangzhou for shipment. We are relatively close. Some of the buyers came from Gansu and Hubei. This time, Miss Li has made some down coats, trousers and down garments at a wholesale price of around three hundred or four hundred yuan, and takes back 1000 yuan for each piece in Anhui.

9:25

There are thousands of clothes in the shop.

In the Amy shop, the reporter asked the appearance of the beautiful beauty shop assistant A, how many clothes in the shop? How many kinds of clothes? There are several big categories. Small A says that there are down garment areas, trousers areas, double faced cashmere coat areas and sweater areas in the store, and the double faced cashmere samples are covered with four poles. This year, there are not only many styles in the shop, but also thousands of them.

Buy it! Buy it! Buy it! 9:40, little A softly commentate the exploding money: this year's explosive double faced cashmere coat is a kind of, the mcaron color is super gentle, and there is a double faced cashmere coat with hat.

12:30

Customers rush to eat a meal.

At this time, the snack bar in the market or outside the market began to stir up, roasted sausages, pancake fruit, beef fans. Everyone seemed to be in a hurry, and stood fast to eat and put into the goods.

At 1 o'clock p.m., the owners of Changqing market began to eat, most of which were takeout. In a shop, the shopkeeper held a big pot of hot and sour fish, fish flavored shredded pork and chicken leg meat. Several clerks opened the small table and sat around to eat.

"Busy time, divided into three classes to eat, 8 people in a group finished, and then second people dial to eat." Wearing the model at the booth, chatting with the buyers, they hurried to bite the cake in the plastic bag.

14:00

Take advantage of empty space to pack the express parcel tightly.

In the afternoon, there were fewer people in the market, but the employees at each stall were more busy. Taking advantage of this empty space, they have to pack up the clothes needing express delivery quickly, and every door is packed with packages.

"The employees are so hard, I will definitely reward them," Jinlin, the boss, pointed to the photo wall in the shop. This is the photo taken by them. But the landlady was so low-key that she could not find a single picture on the wall.

15:00

Hard work is continuing and hope is continuing.

At 3 in the afternoon, shops began to clean up and put down the rolling gates. Some shops also have a group meeting to sum up the sales volume of one day, and encourage the start of tomorrow.

Every day, every month, every year, the same bustles and hardships are staged in this market. At the same time, it also breeds endless hopes and rewards. The hard working people are creating their own legends.

Sun Na, a model designer.

15 seconds, change a down coat.

Sun Na is a model of the Amy family in the evergreen market, Anhui. Although Sun Na is not very old, she was born in 1995 and has worked for two years. She is a very mature model.

She gets up at 4 o'clock every day. If you wear it slowly for half an hour, say 15 minutes quickly. " In order to save time, Sun Na planted two rows of thick eyelashes.

"When people come to see the goods, they often rush to buy another item when they have not taken off their clothes." 15 seconds, Sun Na can finish the display of a down jacket. One morning, sun can change 200 pairs of trousers, and hundreds of jackets of a whole store will be worn almost all over.

Sun Na earned 10 thousand to 20 thousand yuan a month. Lack of sleep for a long time has led to changes in her young body. "A lot of hair has fallen off. Irregular work and rest will lead to irregular menstruation.

What can I do? I want to make money. Sun Na said, "you can probably only have a few years to do well in modeling."

Sun Na had a little wish to buy a house of his own in Hangzhou.

SET owner Chen Yanping:

Struggle for ten years, own a store

Chen Yanping, the owner of SET, was born in 1984. He has been selling clothes for 10 years. "I am a native of Hangzhou. I studied business English in University, and I wanted to go to customs."

In 10 years, Chen Yanping owned 2 storefronts from two small stalls to 3 storefront shop.

"There are two kinds of customers in our house, one is scattered customers, the other is packing customers."

For ten years, Chen Yanping has accumulated some sincere relative customers and become familiar old friends.

"A sister born in 1989, originally a client of Linping, has a similar disposition, and later became a true friend of each other. This is not the 5th anniversary wedding anniversary. I was asked to go to wine in the past.