Brain Platinum Has Transformed Into A Garment Factory.

Speaking of the brand of "brain platinum", you will see the advertisement picture in the picture below.

A pair of lively and lovely grandparents who dance grandparents seem to have contracted our childhood's interesting memories of advertisements. Some people say that there is "this year's Festival does not receive, the ritual only receives the brain platinum" this kind of strong reminder advertisement brain platinum, the brainwash vulgar advertisement pronoun; also some people say, this repetition advertisement, as long as can let the audience remember is the effective advertisement......

Today, the trend of the young brain is coming back. It even crossed the tidal wave of union cat shops and NOCAO and transformed into a garment factory.

What's going on? Let's take a look.

Marketing strategy at the end of the year

Brain platinum joint tide card

We all know the famous Shanghai art studio. Where can a cat friend and a fine art studio come from?

That's right. This is the old animated advertising Trailer launched by melatonin and crossover cat store. And when we look at this LOGO, we know that the cross-border is definitely not the same.

Video in August 28, 1999? Do you like to go back to the ancient route? The twist, the Navy hat, the stop sign, that's what it was.

Originally, this advertising short film gave the official announcement of the cross-border joint venture of X platinum cat store, which is also preheated for this cross-border marketing campaign. So what is the purpose of advertising such a short notice?

Three days later, melatonin finally launched a formal cross-border Retro Advertising blockbuster.

On the face of it is a black film blinking old film wind, the characters are wearing two brands through joint design clothing. Short sleeves, shorts, sweaters, vests, socks, shoes and so on.

It is said that "to the extreme is the tide". In fact, this style of retro and rustic has long been a style that belongs to its own brand. Is this not another trend?

At the same time, brain platinum and the cat store also released cross border fashion fashion pictures, so that readers can more directly understand this wave of cross-border results.

Source: cat store

In addition to cooperating with Chao Mao's cat store, melatonin is also associated with other fashion brands. For example, NOCAO, a brand famous for street graffiti, skateboarding, KUSO and ridicule, is also working with the platinum known for its local flavor.

Can you feel the strong Street hip hop rush to see this wave market?

Nowadays, in this era of popular tide, many domestic brands are actively exploring the trend of fashion and fashion. Melatonin is one of them. It never occurred to me that this brain was always sprayed by the typical "brainwashing advertisement". It really opened the marketing way of "youthful".

This wave crossover not only allows the brain to catch up with the fashion and the national trend, but also let the young audience of the trend brand notice the new trend vane of the brain. And the extreme trend of carrying the "local flavor" has also made the two brands effective fans and communication replacement, and successfully achieved a circle.

Then, is there any deeper reason for the cooperation between the brand and the brand?

Why does brain platinum catch up with the tide?

Just as this year approaches the Mid Autumn Festival and the national day double festival, a revelation in the US social media has triggered a collective discussion among the entire Chinese circle. It is said that Chinese people working in Silicon Valley chose to give gifts to friends and relatives before they chose to give gifts to friends and relatives. But this year, the brain of the supermarket actually sold out. Even many foreigners joined in the buying of melatonin.

It never occurred to me that foreigners' slogans for "giving gifts to the brain" were also imperceptibly influenced by Chinese. In the hearts of the Chinese people, the old brand of melatonin and its classic advertising slogans have been deeply rooted in their minds.

Nowadays, the domestic brand names have joined the fashion marketing. Moreover, the marketing of the perfect combination of "soil" and "tide" has also become a new direction of brand content creation.

Indeed, in the era of "collecting only the brain platinum", the traditional media, such as television, are the main media, and advertising pays little attention to the aesthetic needs of the audience. But now, like many old brand names, such as Lao Gan Ma, Wang Wang, Liushen and so on, melatonin has launched a fashion cross-border tour.

After all, now they are more interested in fashion, fashion, personality and self brand for the rich and idle class in the sinking market and the younger target consumers. Especially after this 80. 90% of the main consumer market, and 00 of the pursuit of fashion, it has become a rising star. The brand must conform to their preferences and interests, so that they can keep pace with the times and steady the minds of consumers.

Because young mainstream consumer groups themselves are the leaders of brand breaking circles. They like something more cool, like breaking bondage and more self centred. Moreover, in this era when everyone can release individuality, the trend is not only the pursuit of young people, but also the driving force and source of brand renewal.

Therefore, now, such as the brand of homemade brand old brand and the trend of brand cross-border, cross dimensional, broken layer cooperation marketing, has become a new advertising marketing trend.

The renewal of classic old brands

That's right. First of all, the classic old brand wants to make a new look. First of all, it is to consider how to communicate with young consumer groups, because they represent the latest consumption trend of the times. However, if we want to succeed in gaining their favor, the brand still needs more effort.

The joint venture of brain platinum has chosen two famous brands of tide brand clothing, which can cooperate with NOCAO, and has launched retro fashion blockbuster and costume pendulum. This kind of advertising marketing in the form of vintage advertising is to re deduce the history and symbols related to the brand in modern fashion fashion, highlighting the brand accent of the age sense, and enabling young audiences to infiltrate in subtle ways.

Many people say that the brainchild of brainwash ads is Shi Yuzhu's first child, and Ye Maozhong's original marketing masterpiece. In the past year, "this year's Festival does not receive gifts, only the collection of brain platinum". It has changed from all over the country to KOL, which is now being sprawled by many of its own media. However, in another way of thinking, is it not the same advertisement that repeated brainwashing and rustic spirit that was remembered successfully by the Chinese? After all, the first thing you think about giving gifts to the elderly is melatonin.

However, Ye Maozhong's success has been successful, and the brand can not be used for 20 years as a marketing strategy. Therefore, now facing the full range of domestic brands to join the "national tide" and Huan Xin, the cross-border joint name of the brain platinum has to say that it is very timely and powdered.

What do you think of it?