New Products, New Images And New Faces! 2019 China Silk Association World Campaign

For further implementation Outline of the 13th Five-Year development of cocoon and silk industry To expand the overall influence of China's silk brands and to focus on new products, new images and new faces of the industry. Ministry of Commerce's market operation and consumption promotion division (National Cocoon Silk Coordination Office) Host, Trade Promotion Center of China Council for Trade Promotion Contractor 2019 China silk comprehensive publicity campaign stay The 126th Canton Fair The three phase will be held in the exhibition hall.

The theme of the silk publicity campaign is "China's silk links the world" Through the static exhibition, silk fashion show and China silk innovation and development salon and other forms, we will display the high-end fabrics and frontiers of Chinese silk at home and abroad, enhance the identification and brand strength of Chinese silk, promote the spirit of Silk Road, inherit silk culture, innovate silk skills, strengthen international exchanges, and promote the development of industry integration.

The static display is located at the entrance of the Pearl River promenade in the A area of the Canton Fair. The exhibition area is 206 square meters. It is divided into fabric display area, clothing display area, accessories display area and home display area. There are more than 700 silk exhibits from 21 Chinese silk brand enterprises, and a negotiation and comprehensive activity area is set up to facilitate the exchange and cooperation between exhibitors and purchasers.

During the event, 4 silk fashion shows were held. Qing Jun Wah suit, Suzhou Shang Kai Kai, Guangdong Sili, Jiangsu HUAFA and China Silk Group Many companies display their silk dress through different styles of design, showing the traditional Chinese silk culture and the latest trend design in the most intuitive way.

In addition, as an important supporting activity for the overall publicity of Chinese silk in 2019, "Chinese silk innovation and development Salon" It was held in Westin Guangzhou on the afternoon of that day. This salon around the new era of new opportunities for innovation and development of Chinese enterprises, new development momentum of China's silk brand, new trade mode to help China's brand international marketing and other topics for discussion, and interact with the audience. The two inspector of the Ministry of Commerce's market operation and consumption promotion division Chen Ping Speech on salon, including silk innovation, brand building and market development. President of Zhejiang Jin Jun Wu Top ten designers in China Deng Zhao Ping Chairman of Zhejiang BABEI group Jin Yao Independent brand designer Gong Hang Yu To discuss the new opportunities for Chinese enterprises' innovation and development in the new era; the chairman of Suzhou Shang Kai Kai silk technology culture Co., Ltd. Wu Jianhua Curator of Jiangnan Silk Culture Museum Geng Qi Co designer of China silk garments import & Export Co. Ltd. Lin Zi Han Exchanges around the new impetus for the development of China's silk brand; Amazon opens the world. Chen Wan Yu Senior director, public affairs department, Jingdong group Li He Ming Chief operating officer, digital technology, China World Trade Center, Zhejiang Han Jie Famous brand director Wang Guang Yong Chief executive officer of e-commerce in Hangzhou Tan tie The new trade mode helps promote the international marketing of Chinese brands. Salon is Secretary General of the international silk Federation and director of Hangzhou silk culture and brand research center. Fei Jianming main Deputy director of the foreign trade center of Ministry of Commerce Xu Bing Deputy director general, Shaanxi Provincial Department of Commerce Yun Lin Wang Chairman of Guangdong Silk Textile Group Ke Hui Qi Jiangsu, Zhejiang, Jiangxi, Hubei, Shanxi and other provinces were mainly responsible for cocoon silk, and domestic and foreign silk buyers and media reporters attended nearly 100 people.