Tmall'S 2019 White Paper On The Sea: The Number Of Overseas Consumers Has Risen By More Than 30 Times In One Year.

On November 22nd, Tmall overseas joint CBNData released the 2019 white paper on market research, which shows that the tide of overseas Chinese has become a new consumption hot spot for overseas Chinese. The number of overseas consumers in Tmall has risen by more than 30 times a year.

Among them, the North American and Australian markets show a higher level of consumption power. North American Chinese like to buy warm clothing such as sweaters, cotton padded clothes, sweaters and so on. Bosideng has become the best selling domestic down jacket brand in the United States.

The white paper data show that during the Tmall double 11 period, the Pak Pak barrels purchased by the Chinese in Australia increased by 165% over the same period, the growth of cotton trousers increased by 778%, the cupping increased by 184%, the sales of Malaysia hot kettles increased by 339%, the growth of electric tea cooker in North America increased by more than 1200%, and the sales of Canadian hot pot increased by 188%.

The white paper also points out that the potential of cross-border electricity suppliers to the sea market is huge. Tmall overseas is taking Tmall as the main engine, and based on the Alibaba's core electricity supplier plate, will gradually copy the Tmall ecological model to the global market, and has now served more than 100000 licensed merchants and tens of millions of overseas Chinese consumers.

Tmall has double 11 this year, and over 78 overseas brands in 78 countries and regions around the world, bringing over 620000 imports to Chinese consumers. Double 11 new products start 120 thousand kinds of commodities, the first time to enter China brand growth rate of more than 300%. Tmall international has become a global shopping cart for Chinese consumers.