A Lot Of Worries: The Three Quarter Net Loss Expanded, The Flow Bonus Will End.

In November 20th, before the launch of the third quarter of 2019, the distribution of social services in the third quarter showed that the total revenue in the third quarter of 2019 was 7 billion 514 million yuan, the market expected to be 7 billion 485 million yuan, an increase of 123% over the same period last year. In addition, the net loss in the third quarter of 2019 was 2 billion 335 million yuan, and the market expected a net loss of 1 billion 222 million yuan, a net loss of 1 billion 98 million yuan in the same period last year.
 
According to public information, many spells were founded in 2015. It relied on the huge flow brought by the WeChat social platform. It has become the third largest electricity supplier platform in the first quarter of 2018, and successfully listed on NASDAQ this year. In September 7, 2019, the China Federation of Commerce and the China National Business Information Center released the list of top 100 retailers in China in 2018, ranking the third most.
 
Three quarter net loss expansion
 
In a short span of a year, many people grew up from 300 million to 500 million. As of September 30, 2019, the number of active buyers in the platform reached 536 million 300 thousand, a 150 million 800 thousand increase over the same period last year, an increase of 53 million 100 thousand over the previous quarter, the largest single quarter growth since the launch. The average monthly number of active users reached 429 million 600 thousand, an increase of 197 million 900 thousand over the same period last year, an increase of 63 million 600 thousand over the previous quarter.
 
On August 21st, the second quarter earnings report for 2019 was released. The report showed that the second quarter revenue was 7 billion 290 million yuan, up 169% compared with the same period last year. As of the June 30, 2019 12 months, the platform GMV reached 709 billion 100 million yuan, an increase of 171% over the same period last year.
 
By the end of June this year, the number of active buyers in the platform reached 483 million, an increase of 41% over the same period of 344 million last year, and the average monthly number of APP users increased by 366 million, up 88% from 195 million in the same period last year. The net loss attributable to ordinary shareholders was 1 billion 3 million yuan, narrowing from 6 billion 494 million yuan a year earlier.
 
According to the third quarterly earnings report, a lot of revenue was 7 billion 514 million yuan, an increase of 123% over the same period last year, 3 billion 372 million yuan. Among them, the online marketing technology service revenue is 6 billion 711 million yuan, and the platform transaction service revenue is 803 million yuan. At the same time, a lot of platform business losses were 2 billion 792 million yuan, compared with 1 billion 270 million yuan in the same period last year. Under non general accounting standards, the operating loss of the platform was 2 billion 124 million yuan.
 
The net loss attributable to ordinary shareholders was 2 billion 335 million yuan, compared with 1 billion 98 million yuan in the same period last year, a loss of 1 billion 3 million yuan in the previous quarter. The net loss attributable to common shareholders was 1 billion 660 million yuan, which was 619 million yuan in the same period last year and 411 million yuan in the previous quarter.
 
Due to the sharp increase in operating expenses, the third quarter losses were widened, which was lower than the market expectations. The stock price before the big deal was down 15%. Excluding other items, the amount of losses in the third quarter was 1.44 yuan per ADS, while Thomson Reuters analysts expected an average loss of 0.53 yuan per ADS. According to Wind data, a large number of listed companies are always in a state of loss.
 
The traffic bonus will end.
 
According to QuestMobile's semi annual report on China Mobile Internet, the report showed that in June, the monthly net income rose by 72 million 200 thousand over the same month, an increase of 59.4% over the same period last year. Similarly, the report also shows that in the past year, the number of net business users in the sunk market is about 70 million.
According to the two quarterly bulletin, the number of active buyers reached 483 million 200 thousand, up 41% from the same period last year, a net increase of 139 million 600 thousand, an increase of 39 million 900 thousand active buyers in the single quarter of the first quarter.
 
As of September 30, 2019, the number of active buyers in the platform reached 536 million 300 thousand, a 150 million 800 thousand increase over the same period last year, an increase of 53 million 100 thousand over the previous quarter, the largest single quarter growth since the launch.
 
And many users only need to share a lot of links, shouting friends, "help cut a knife" can be achieved. A lot of money is spent to accumulate public praise. Most of them are looking at prices and shopping scenes, so it is particularly fast to spend too much time in mainstream media circles.
 
Some time ago, the WeChat official public platform "WeChat faction" released the WeChat external link content management standard, and was officially put into use in October 28th. Now, with WeChat's maturity, opportunities dividends and gameplay dividends are almost over.
 
A common link like "chopping a knife" and "helping me speed up" will be standardized. All kinds of fission play methods of social business will be effectively curbed, including marketing, pulling new and rubbing traffic. Therefore, the traffic dividend will disappear. If the social networking platform wants to continue to share WeChat traffic dividend, it will have to do something else.
 
This means that a lot of strong efforts to boost the overall growth of the electricity supplier industry. On the other hand, the active users of mobile Internet have reached the top and announced the end of the mobile Internet dividend era.
 
epilogue
 
The impact of traffic dividends is gradually emerging, and channel sinking is becoming the theme of all industries. The deep connection established by social interaction brings people to see a simple and effective way to obtain traffic, and the success of many spells is the direct representation of this trend.
 
A lot of core business models are low-cost goods, and the two is "Gang marketing". The former benefits from the drive of other e-commerce platforms to low-end businesses, and the latter benefits from binding WeChat. Because of the huge dependence on WeChat, this cooperation is a test of the stability coefficient of friendship between the two sides.