In 2019, Tmall'S "Double 11" Opened For 2 Hours, 45 Clothing Brands Broke 100 Million.

Young people are becoming more and more interested in personalization and sportswear. In November 11th, Tmall released data show that "double 11" opened 2 hours, Adidas, Nike, UNIQLO, Bosideng, Taiping bird and other 45 clothing brands into the "billion club."

Representing the strong style of tide card and designer brand. Designer brand awareness 6 minutes trading over the whole day last year, IMMI 10 minutes turnover over the whole day, babyghost flagship store turnover for half an hour over the whole day last year, CommeMoi 40 minutes to complete last year's double 11 all day turnover, the British tide card TCH 11 minutes over the whole day last year, the first hour over the whole day last year 1000%; HAZZYS 1 hours 19 points 75 million, exceeding last year's double 11 whole day deal.

As well as classic quality and functionality, explosive products also show an increasingly personalized trend. UNIQLO's high performance composite hat and down jacket sold 34513 pieces in the first hour; UNIQLO pioneer designer jacket, sold 16399 pieces in the first hour; New Balance improved old daddy shoes, sold 36104 pieces in the first hour; GUKOO flagship store Disney flannel pajamas sold 40302 pieces in the first hour.

In addition to the previous exploding commodities, all kinds of personalized long tail products have been greatly increased. In the first hour, an average of 367 high street commuters, high waist jeans, 478 earth cool Disco trunks, 379 fairy maiden sweet and cute pajamas, 346 generations of improved sports shoes, 346 pairs of modern retro velvet Martin boots, 173 City Hunter suit casual pants and 116 Museum IP joint merchandise were sold in the first hour.

Sportswear is as strong as ever. Adidas completed the goal of breaking billion in 1 minutes, and Nike finished 1 billion minutes in 45 minutes. The North Face official flagship store, 18 minutes sold more than last year's first hour; Anta 17 minutes and 29 seconds turnover of billions of dollars, 40 minutes earlier than last year; PUMA flagship store, 23 minutes sales of billions of dollars, 47 minutes earlier than last year; DESCENTE12 minutes turnover exceeded last year's first hour.