Fashion Town Fashion Designer Zhao Huizhou Was Elected As Ambassador For Promoting Intangible Cultural Heritage Of China'S Textile Industry

On November 2, the "Pioneer Cup" 2019 China Textile Intangible Cultural Heritage Promotion Ambassador Selection was announced at the Third China Textile Intangible Cultural Heritage Conference, and 12 entrepreneurs, designers, intangible cultural heritage inheritors, experts and scholars who made outstanding contributions to the inheritance and development of textile intangible cultural heritage were awarded the honorary title of "China Textile Intangible Cultural Heritage Promotion Ambassador", Among them, Zhao Huizhou, the fashion designer of Dalang Fashion Town in Longhua District, is included.

The selection of Chinese textile intangible cultural heritage promotion ambassadors is one of the series of brand activities of the annual China Textile Intangible Cultural Heritage Conference, which aims to advocate all sectors of society to pay close attention to the protection of textile intangible cultural heritage, organically combine the inheritance of intangible cultural heritage with the construction of a textile power, and mobilize and encourage the textile industry and people from all walks of life to actively participate in the protection of textile intangible cultural heritage, Promote the inheritance and innovative development of textile intangible heritage.

Zhao Huizhou, who was elected as the ambassador for promoting intangible cultural heritage of China's textile industry, is a fashion designer of Dalang Fashion Town, chairman of Yizhihui Fashion Group (Shenzhen) Co., Ltd., one of China's top ten fashion designers, and winner of the "Golden Summit Award". At the awarding ceremony for the promotion ambassador of intangible cultural heritage of China's textile industry, she issued a declaration of action on the spot, "As the promotion ambassador of intangible cultural heritage of China's textile industry, I insist on poverty alleviation through design, and fundamentally change the lives of women embroiderers. I am willing to use practical actions to inherit excellent intangible cultural heritage, and use design to change lives."

It is reported that in recent years, Zhao Huizhou has been committed to applying Chinese traditional elements in international and modern fashion design. As a fashion designer, Zhao Huizhou has unique experience in the use of Chinese elements. In her eyes, it is necessary to use Chinese elements, especially the Chinese culture of thousands of years, in a delicate way, so that the eastern and western elements can become you and me. Taking Chinese embroidery as an example, Zhao Huizhou will lead his team to Guizhou every year to study and exchange with the embroiderers, and has funded the establishment of a workshop that gathers more than 100 embroiderers in the local area, bringing their primitive works to Milan, and together with his partners in Italy, applying this warm traditional Chinese element to international and modern fashion design.