The Ten Years Of Mobile Internet: The United States Will Play A Lot In The Future. Who Can Seize The Future?

In 2009, the third generation of iPhone 3GS officially announced that the world economy entered the era of mobile Internet. In the past ten years, what the upstart enterprises have done is wrong.

For Baidu, the summer of 2005 is one of its highlights.

In August 5th, the world's largest Chinese search engine company was listed on NASDAQ. The issue price of 27 U.S. dollars / share, the first day of the market opened 66 U.S. dollars / share, closed up 354%, frozen at 122.54 U.S. dollars / share. It also created the highest record of the first day of foreign companies in the US stock market in 213 years.

At that time, in an interview, Baidu Inc founder Robin Li tone understatement is: "today's Nasdaq's hottest two nouns, one is" China ", the two is" search ", Baidu happens to be stained.

Equally energetic, and Jingdong. In May 22, 2014, Jingdong mall landed on Nasdaq, opening price of 21.75 US dollars / share, rising 14% compared with the issue price of 19 dollars / share, and making us $29 billion 700 million, becoming the 14% largest Internet listed company in China after Tencent and Baidu. Since then, with Alibaba's listing in the US, it has set the pattern of Ali and Jingdong dual hegemony in the domestic electricity supplier industry.

But time flows, things change. According to the latest data of Beijing time closed in October 30th, Alibaba and Tencent had a market capitalization of 460 billion 500 million US dollars and HK $3 trillion and 20 billion (about US $385 billion 200 million), ranking the top two of China's Internet companies. After that, the US group and the market share were HK $545 billion 268 million (US $69 billion 550 million) and US $47 billion 100 million respectively. Jingdong ranked the most in terms of market share, ranking fifth at market capitalization of 46 billion 400 million dollars, and Baidu dropped to seventh from 35 billion 900 million dollars.

Missed opportunities?

In March 2011, Baidu's market value was as high as $48 billion 100 million, surpassing Tencent as the highest market value Internet company in China at that time.

Baidu once stood at the intersection of the two main points of "China" and "search". After that, it is determined to move from the service entrance to the battlefield of mobile Internet. Such fanaticism reached its peak in 2015. At that time, Robin Li declared that he would smash 20 billion to O2O within three years and further improve the ecological construction of users and businesses.

But that didn't happen. When the clock turned to 2016, Baidu entered the depressed area where revenue grew. In the third quarter of this year, Baidu's revenue for the first time showed negative growth. In the first three quarters, the price earnings ratio, which hovered between 11-13 times, became the lowest in its history. In the ten years since its listing in 2005, Baidu's P / E has been maintained at 18-954 times.

In the same year, rumors of "Baidu packaged and sold glutinous rice takeaway" spread like wildfire. Despite repeated denials of Baidu's response, it eventually became a prophecy. In August 2017, the Baidu takeaway was officially sold to 4 billion 200 million yuan for starving.

What is intriguing is that in the past, the O2O field abandoned by Baidu has turned its wrestlers into kings. In September 2018, the US group went to Hong Kong to list, and its latest market value has reached US $69 billion 550 million, ranking third in domestic science and technology enterprises. Baidu, who once pursued hot spots and abandoned it like a shoe, never escaped the fate of being left behind.

At the end of 2014, Jingdong, which had been listed for six months, reached a market value of US $34 billion 100 million, becoming the fourth largest Internet Co in China after BAT. This also means that among many vertical providers, only Jingdong will stand out and share the market share of domestic integrated e-commerce with Alibaba.

However, in the third quarter of 2018, the number of active users of Jingdong has declined for the first time since its listing, down 3% to 305 million 200 thousand from 313 million 800 thousand in the previous quarter. In the 12 months of June 30th, the number of active buyers has increased by 245% over the past month, and the number of active users in June 30th has exceeded 80 million.

"Behind the rise of the MMP (US group, millet, spelling a lot) is that they conform to the trend of China's Internet development." Sun Huifeng, President of Sai Di consulting Limited by Share Ltd, told the twenty-first Century economic report reporter that "these three enterprises were founded in 2010 and were born in the mobile Internet era. They own the mobile Internet gene, which makes them more suited to the fragmentation of the mobile Internet in the development strategy."

AI media advisory chairman and CEO Zhang Yi further stressed to the twenty-first Century economic report reporter, new business has solved the important market blank points, such as spelling out a large number of low-end market, the US group has solved the problem of local lifestyle. "At that time, the overlord did not first take the initiative and leveraged capital, and then the opportunity was equal."

The next future

At present, the pattern of Chinese Internet enterprises has changed. However, the super unicorns, including ants' gold clothes, drops, headlines today, are also making a lot of efforts. What will happen in the future?

"In the Internet world, the success of an enterprise is determined by two factors: the core competitiveness of enterprises, and the subversion of themselves with disruptive technology." in an interview with the twenty-first Century business reporter, Wu Yijie, a guest lecturer at the SPACE School of business in University of Hong Kong, said: "throughout the market, the super unicorns have made a lot of financing in the subversive business mode to open up the market."

Zhang Yi further believes that because of the huge market space that the super Unicorn faces, it solves the problem of efficiency in basic areas such as basic necessities such as clothing, food and housing, and thus has the potential to change the pattern.

However, Sun Huifeng believes that for the time being, a single super Unicorn enterprise is still hard to shake the pattern of BAT as a whole. "Baidu is in search, Alibaba has absolute advantages in e-commerce and mobile payment, Tencent in social networking, and three companies. In the subsequent development of the Internet market, few enterprises can bypass these three huge user data."

In Sun Huifeng's view, no matter what headlines or drops, their current data and information are market segmentation data, and do not constitute a challenge to the overall situation.

Wu Yijie also pointed out that the subversive business model does not mean disruptive technology. "These enterprises do not have high technology content, and their continuous operation capability needs to rely on the capital chain of venture capital and listing financing."

Sun Huifeng stressed that judging the future development prospects of super unicorns, apart from the traditional standards such as technology, talent, management level and financing ability, it is especially necessary to pay attention to the data acquisition ability of enterprises and the ability to open up their own advantages.

"How to get more and more quality data through technological advantages will, to a certain extent, affect the possibility of Unicorns achieving profitability and long-term development." Sun Huifeng pointed out that "enough open capacity and strength to use other advantages to empower other industries is actually a market capacity that a unicorn enterprise can touch itself, which determines the future expectations of enterprises."