Special Interview Express 100 General Manager Lei Zhongnan: Express Industry "Price Revolution" When Appropriate, Technology Empowerment Breakthrough Development Bottleneck

With the rapid development of express industry, receiving and sending Express has become a common and simple thing in Chinese life.

But according to Lei Zhongnan, general manager of express 100, relying on the leapfrog development of the electricity supplier, after experiencing the rapid development, the express delivery industry has entered a bottleneck period. The past strategy of low price to seize the tourist source is difficult to sustain. The price increase will be the key word in the future Chinese express industry.

In addition, the express industry will face changes in information technology and share the stock market.

In October 23rd, Lei Zhongnan accepted the exclusive interview with the twenty-first Century economic report reporter. He pointed out that in the future, through the express service platform, the information between logistics, enterprises and individuals will be opened up, and the efficiency and quality of logistics will be improved. This will be the general trend of the development of the industry. He said he hopes to work together with Jingdong logistics partners to build an intelligent express service ecosystem.

Express information service

Open WeChat in the small program to search "express" two characters, "express 100" is at the forefront.

Relying on Alibaba group, with Taobao, Alibaba and other electronic business platform bundled rookie wrapped slightly different, express 100 to undertake customers, mainly based on WeChat ecosystem and other scattered personal express users, the main business is express inquiry, mail and enterprise express information system construction.

According to courier 100 backstage data, as of October 2019, the number of registered users of 100 Express has exceeded 80 million, with an average query volume of more than 200 million times per day. In addition, since the beginning of 2018, 800 million packages have been sent to the platform, with more than 120 million users.

Ray Zhong Nan counted a number. In 2018, China's annual express business volume was about 50 billion 700 million. Taking into account the factors such as mail time and so on, the number of express delivery on the road is about 410 million per day, plus many customers will query the odd number many times. The number of parcels directly queried by express 100 is about 70 million -8000 per day. That is to say, the number of express enquiries through express 100 per day accounts for about 17% of the country's express delivery.

"The API (application query interface) provided by express 100 is open, which makes the query data of express 100API through external access not in our statistics, and the actual number of queries is far greater than 17%," Lei Zhongnan said.

Lei Zhongnan said that express 100 hopes to provide the most intelligent, efficient and experienced express information service for enterprises and the public through the delivery service as a strategic breakthrough, and promote the upgrading of social express logistics.

Even in the eyes of users, the simple scenes like checking, receiving and sending express are divided into different scenarios under different backgrounds, and different problems need to be solved in different scenarios.

A simple example is that at the very beginning, the courier company needs to select the courier company to identify the odd number, and the courier 100 creates the "Express single number intelligent recognition" function, and applies for a patent. Through this function, a single sign can query logistics and improve user experience.

Similarly, in the field of big data and information integration, express 100 has made a number of innovations. At present, 100 of express 100 have technical patents. Lei Zhongnan expresses, express 100 hopes to perfect the sense of use of platform, conformity resource, become "the biggest express information service platform in the country".

To achieve this vision, in-depth cooperation with partners is indispensable. In October 22nd, express 100 signed a contract with Jingdong express, and reached a deep cooperation in linking users, logistics services and ecological construction of express delivery. This is also the first time Jingdong Express has opened cooperation to the third party express delivery platform outside the business.

Lei Zhongnan said that the cooperation between express 100 and Jingdong logistics will achieve a win-win situation. "Express 100 can expand Jingdong's logistics beyond Jingdong mall, and express 100 will expand more express company users through such cooperation."

Through cooperation with Jingdong logistics and other express companies, express 100 hopes to jointly create a benign express service ecosystem, while the express industry self delivery express, brand express, Third Party Express Platform Trinity will coexist with each other for a long time and promote each other.

Lei Zhongnan said that at present, express 100 has reached official cooperation with nearly 10 express companies such as Debon, Shun Feng, Dada and the US group. Next, it will also access more mainstream and express logistics brands in the market.

Industry informatization process

In Lei Zhongnan's view, with the rapid development of the express industry, it has shifted from fragmented and fragmented warfare to centralization in the past. Just like Airlines forming different alliances, the courier companies will cooperate and win together after the disorderly competition in the past, forming a express ecosystem.

"The development of express industry in the past has been developing very fast, which is mainly due to the rapid development of China's electricity supplier industry in the past decade," Lei Zhongnan said. But behind the rapid development is the courier company's acquisition of tourists through low prices. After stepping into the platform stage, the courier company will also raise the company's revenue through the price increase to maintain its profits.

"One obvious phenomenon is that several companies have been raising prices this year when approaching double 11. I believe that a major change facing the express industry in the next few years will be the" price revolution ", said Lei Zhongnan.

But after raising the price, the corresponding service quality should also be promoted. Lei Zhongnan said that Jingdong logistics is a very good partner. "If you use Jingdong, you will find that their express parcels are very clear, very good, and their door-to-door distribution is also in place. This is a trend of the development of the express delivery industry -- lifting service quality".

Another trend is to standardize the express data and make the express service efficient by means of information technology. Lei Zhongnan said that through the express 100 platform, express companies can more easily link customers and provide services to customers, express 100, and express company's mutual benefit, create a positive interaction between express logistics industry, and ultimately provide the most intelligent, efficient and experienced express information service for enterprises and the public, and promote the upgrading of social express logistics.

At present, express 100 has helped Tencent, China Merchants Bank, China Mobile and other tens of thousands of domestic enterprises express logistics system to achieve information and intelligence. Through years of accumulation and integration of resources, standardized interface is used to realize the interconnection between express logistics companies and enterprise information systems, so as to help both sides enhance the efficiency of express logistics.

Lei Zhongnan believes that in the express logistics system, the domestic market "cake" is still very large, many small and medium enterprises logistics informatization degree and office information level are still in the "barren era", express 100 hope to open up the "no man's land".

Lei Zhongnan expressed the hope that through the efforts made by express 100 in the delivery of information technology, we can help the transformation of information technology in the industry, enabling technology to give energy to the high quality development of the express industry.