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Beijing Institute Of Fashion Technology Holds The Summit Forum Of The Fifteenth "Science, Art And Fashion" Festival.

2019/10/16 11:58:00 176

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On the occasion of the 70th anniversary anniversary of the founding of the People's Republic of China, Beijing Institute Of Fashion Technology will also usher in 60th anniversary. In a historic moment with such important commemorative significance, the summit of "science and technology, fashion and fashion" held by Beijing Institute Of Fashion Technology for the fifteenth "science and technology, fashion" festival was held in October 12th. This forum is sponsored by Beijing Institute Of Fashion Technology and hosted by business school. Many guests and teachers and students are invited to share academic research and industrial practice experience with teachers and students. Zhao Hongshan, member of the Party committee and vice president of Beijing Institute Of Fashion Technology, vice president of Beijing Institute Of Fashion Technology, attended the forum. Fang Gang, vice president of the business school, attended the forum.

Professor Fang Gang

Zhong Cong Sheng's opening speech

　　 In his opening speech, Zhong Cong Sheng expounded the importance of fashion in promoting consumption upgrading, enhancing people's sense of achievement and happiness, and promoting the high quality development of China's economy. He pointed out that China's fashion industry will rely on global technological innovation and Oriental aesthetic value to build a fashion standard based on China's excellent culture, and become a new "polar" for leading and promoting the development of the global fashion industry. It shows its cultural confidence and multiple inclusiveness in the development of the global fashion industry. He hoped that this forum would bring together all the wisdom and Inspiration of all parties to establish a long-term cooperation mechanism between schools and the industry to jointly promote the vigorous development of China's fashion industry.

Ms. Zhao Ping speaks

　　 Zhao Ping, director of the International Trade Department of the China Council for the promotion of international trade (CCPIT), brought the keynote speech on how Chinese brands participate in international competition. She introduced the current situation and favorable conditions for Chinese brands to participate in international competition, and pointed out that with the continuous improvement of China's economic scale and competitive strength, Chinese brands' participation in international competition depends on high standards of product and service quality, technological and managerial innovation, good deeds in China and effective cultural dissemination.

Professor Li Hong's speech

　　 Li Hong, doctoral tutor of the school of economics, Peking University, vice president of the Capital Development Research Institute of Peking University and director of the National Resource Economics Research Center of Peking University, delivered a keynote speech on "China's fashion industry in the reconstruction of global value chain". From the new perspective of the global value chain, she pointed out that the modern fashion industry has the characteristics of high creativity, high brand effect and high added value. Then, based on the analysis of the global fashion industry and the new trend of the development of fashion industry under the reconstruction of global value chain, the eight character policy of improving China's position in the global fashion industry value chain is put forward.

General manager Liu Yanguang speaks

　　 Liu Yanguang, general manager of innovation and Technology Cooperation Department of Jingdong, introduces the exploration and practice of Internet giant Jingdong in fashion field. Through the high-end customization strategy in London Fashion Week, Jingdong set up Jingdong Fashion Technology Research Institute to develop Jingdong fashion related technology, and launched unbounded retail energy series solutions such as "data empowerment", "store technology empowerment", "online and offline integration empowerment", "systematized tool empowerment" and put forward four major strategies of Jingdong fashion: platform ecology strategy, platform operation strategy, WeChat operation strategy and whole network traffic ecological strategy.

Mr. Peng Zhengchang speaks

　　 Peng Zhengchang, director, deputy general manager and chief financial officer of the fashion company, delivered a brilliant speech entitled "challenges facing the internationalization of fashion enterprises". He first analyzed the internationalization characteristics of China's fashion industry, and then analyzed the challenges faced by China's fashion industry internationalization by using data contrast, and pointed out that the main reasons leading to the internationalization of China's fashion industry were the European and American brand led consumer mentality, the outstanding domestic market oriented fashion designers, the lack of composite entrepreneurs, and the openness of the industry. Finally, it was suggested that China's fashion industry should strive hard to achieve self transcendence, and the timing and pace of internationalization should also be properly assessed and done according to their capabilities.

Sabine Ichikawa director speaks

　　 Ms. Sabine Ichikawa, director of the Institute of luxury and innovation at ESSCA School of business in France, made a brilliant speech around "Fashion Systems in a Global Perspective". After analyzing the fashion system of Europe, the United States and Japan from a global perspective, the paper points out that the key elements of China's fashion system include deep cultural and pluralistic inspiration, young people becoming the new generation of creators and consumers, the industry and logistics network built up in the global economy over the past 40 years, and rapid iteration in all aspects of the value chain.

Professor Wang Lu's speech

　　 Wang Lu, Dean of the school of art of China Women's University, gave a wonderful report on "inclusive and sustainable thinking and trial". She pointed out that Chinese creation and Chinese design are the most important issues in the contemporary era, pointing out that design should highlight the design concepts of technology and art, fashion and health, sustainability and inclusiveness, and provide a fashionable and healthy life for people with the concept of inclusiveness and sustainability.

　　 In the ensuing guest dialogue session, Professor Zhao Hongshan, Dean of Business School of Beijing Institute Of Fashion Technology, Professor Peng Zhengchang, former director, deputy general manager, chief financial officer, Peng Zhengchang, founder of Baisheng software, CEO of Beijing Dao he Technology Co., Ltd., Gao Chongji, founder of Gao Chongji, and Gao Libin, vice general manager of Lian Wo agricultural technology Co., Ltd., Gao Libin, participated in the discussion. The guests exchanged a warm exchange on fashion brand, technology and digital transformation, fashion and technology integration, fashion industry upgrading, intelligent technology to promote the development of fashion industry, and fashion technology to change the lifestyle of domestic consumers. Zhao Hongshan believes that after 40 years of rapid development, China's fashion industry is moving from the pursuer to the leader, and is also one of the few industries that take the lead in global competitiveness. The high-quality development of the fashion industry is inseparable from innovation and innovation. There are two basic ways, one is to integrate with the latest intelligent technology, the two is to integrate with the global capital operation, which is based on the double wheel drive innovation of technology and commerce. The current definition of fashionable Chinese power is growing rapidly, and China's fashion brands with global influence will surely come out in the future.

Speech by President Zhao Hongshan

　　 After the end of the guest dialogue, Professor Zhao Hongshan, Dean of the business school, concluded that the forum is full of friends and friends. Today's discussion is oriented towards technology and fashion, facing sustainability and facing the future. These topics and viewpoints will surely arouse deep thinking of teachers and students, and then lead to action. In the future, we will constantly pursue progress, help China's fashion industry develop with technology, and drive the Chinese fashion industry to lead the world with innovation.