Explore The New Path Of China'S Fashion Industry Development, "Technology Helps Fashion, Innovation And Lead The World" Summit Forum Held In Beijing

In October 12th, the fifteenth summit of science, art and fashion of Beijing Institute Of Fashion Technology was held in the lecture hall of the cherry orchard campus art building. This year is not only the 70th anniversary of the founding of People's Republic of China, but also the 60th anniversary of Beijing Institute Of Fashion Technology. At this historic moment with such important commemorative significance, this summit forum focuses on the future development trend of China's fashion industry from the perspective of science and technology promoting the development of fashion industry and innovating and enhancing the international competitiveness of the fashion industry, especially the globalization characteristics of China's fashion industry and its status in the global fashion industry's value chain. Several guests invited to discuss the strategies for enhancing the international competitiveness of Chinese fashion brands, and share with the teachers and students the achievements of academic research and industrial practice.

This forum is sponsored by Beijing Institute Of Fashion Technology and undertaken by business school. Zhao Hongshan, member of the Standing Committee and vice president of Beijing Institute Of Fashion Technology, Zhong Cong Sheng, President of business school, Liang Yu, Secretary of the school of Commerce. The forum is presided over by Professor Fang Gang, vice president of business school.

In the speech, the Standing Committee of the North Party committee and vice president Zhong Cong Sheng expounded the importance of fashion in promoting consumption upgrading, enhancing people's sense of achievement, happiness and promoting the quality of Chinese economy. He pointed out that China's fashion industry will rely on global technological innovation and Oriental aesthetic value to build a fashion standard based on China's excellent culture, and become a new "first class" leading to promote the development of the global fashion industry, showing its cultural confidence and multiple inclusiveness in the development of the global fashion industry. Zhong Chung Sheng said he hoped that this forum would bring together the wisdom and Inspiration of all parties and establish a long-term cooperation mechanism between schools and the industry to jointly promote the vigorous development of China's fashion industry.

Zhao Ping, director of the research department of the International Trade Department of the China Council for the promotion of international trade (CCPIT), brought the keynote speech on how Chinese brands participate in international competition. She introduced the current situation and favorable conditions for Chinese brands to participate in international competition, and pointed out that with the continuous improvement of China's economic scale and competitive strength, Chinese brands' participation in international competition depends on high standards of product and service quality, technological and managerial innovation, good deeds in China and effective cultural dissemination.

Professor Li Hong, Professor of economics, Peking University, vice president of the Capital Development Research Institute of Peking University and director of National Resource Economics Research Center, Peking University, delivered a keynote speech on "China's fashion industry in the reconstruction of global value chain". From the new perspective of the global value chain, she pointed out that the modern fashion industry has the characteristics of high creativity, high brand effect and high added value. Then, based on the analysis of the global fashion industry and the new trend of the development of fashion industry under the reconstruction of global value chain, the eight character policy strategy to enhance our status in the global fashion industry value chain is put forward.

Liu Yanguang, general manager of innovation and Technology Cooperation Department of Jingdong, shared the Jingdong's exploration and practice in the field of fashion. In recent years, Jingdong has launched the Jingdong Fashion Technology Research Institute through the high-end customization strategy in London Fashion week to develop Jingdong fashion related technology. It has launched a series of solutions such as "data empowerment", "store technology empowerment", "online and offline integration empowerment", "systematized tool empowerment" and other unbounded retail energy series solutions. It also puts forward four major strategies of Jingdong fashion: platform ecology strategy, platform operation strategy, WeChat operation strategy and the whole network traffic ecological strategy.

Peng Zhengchang, director, deputy general manager and chief financial officer of the fashion company, delivered a brilliant speech entitled "challenges facing the internationalization of fashion enterprises". Mr. Peng first analyzed the internationalization characteristics of China's fashion industry, then analyzed the challenges faced by China's fashion industry internationalization by using data contrast, and pointed out that the main reasons for China's fashion industry to internationalize are the European and American brand dominated consumer mentality, the domestic outstanding market oriented fashion designers, the lack of multiple entrepreneurs, and the openness of the industry. Finally, it is suggested that China's fashion industry need to work hard to achieve self transcendence, and the timing and pace of internationalization should also be properly assessed and done according to its capabilities.

Sabine Ichikawa, director of the Institute of luxury and innovation at ESSCA business school, France, has made a brilliant speech around "Fashion Systems in a Global Perspective". After analyzing the fashion system of Europe, the United States and Japan from a global perspective, the paper points out that the key elements of China's fashion system include profound cultural and pluralistic inspiration, young people becoming the new generation of creators and consumers, integration of the industry and logistics network established in the past more than 40 years into the global economy, and rapid iteration in all aspects of the value chain.

Professor Wang Lu, Dean of the school of art of China Women's University, gave a wonderful report on "inclusive and sustainable thinking and trial". She pointed out that Chinese creation and Chinese design are the most important issues in the contemporary era, pointing out that design should highlight the design concepts of technology and art, fashion and health, sustainability and inclusiveness, and provide a fashionable and healthy life for people with the concept of inclusiveness and sustainability.

In the ensuing guest dialogue session, Professor Zhao Hongshan, Dean of Business School of Beijing Institute Of Fashion Technology, Professor Peng Zhengchang, former director, deputy general manager, chief financial officer, Peng Zhengchang, founder of Baisheng software, CEO of Beijing Dao he Technology Co., Ltd., Gao Chongji, founder of Gao Chongji, and Gao Libin, vice general manager of Lenovo Agricultural Technology Co., Ltd., Gao Libin, participated in the discussion. Professor Wang Jifei, Professor of business administration, School of business, Beijing Institute Of Fashion Technology. The guests held a warm and extensive exchange and Discussion on the characteristics of fashion brand, the technology of digital transformation, the integration of fashion and technology, the upgrading of fashion industry, the promotion of smart technology to the development of fashion industry, and the change of fashion technology to the lifestyle of domestic consumers. President Zhao Hongshan believes that after 40 years of rapid development, China's fashion industry is overtaking from the pursuers to the leader, and is also one of the few industries that are the first to enter the global competitiveness. The quality development of the fashion industry is inseparable from innovation and innovation. There are two basic paths, one is the combination of the latest intelligent technology, and the other is the integration of global capital operation, which is based on the double wheel drive innovation of science and technology and business. The current definition of fashionable Chinese power is growing rapidly, and China's fashion brands with global influence will surely come out in the future.

After the end of the guest dialogue, Professor Zhao Hongshan, President of the North Business School, made a concluding speech on the summit. First of all, she made a summary and evaluation of the guest's speech. She pointed out that the forum was full of guests. The six speakers were using the detailed material and data to present a brilliant viewpoint from different angles, so that the teachers and students here could gain much inspiration and inspiration. The problems discussed today are technology and fashion oriented, sustainable and future oriented. These topics and viewpoints will arouse deep thinking of teachers and students, and then lead to action and pursue progress in the future.