What Props Are Suitable For Decoration In Women'S Discount Stores?
Many new store owners do not know about the display props, and even many people do not know what shelves to buy when opening a store. As the saying goes, if you want to run, you must learn to walk first! In order to save Xiaobai from opening a store and make the old shopkeepers make better store effects, today come ink women's clothing will tell you what are the necessary props for a discount brand women's clothing store?
Invisible sales for you: model
If you want to open a shop first, what are the props needed in the first shop in your mind? Xiao Bian believes that the appearance of a shop is supported by models! Models, as the most direct props to display goods, must be exquisite enough! Models can intuitively show the effect of our upper body goods, so they are also called silent shopping guides. Customers who choose good models are indispensable!
What kinds of models are there? How should we choose?
Whole-body phantom
The most common form of model is often used for clothing display, which can display the wearing effect of clothing well, intuitively and completely. The goods on the full body model can be used for reference by customers when they wear clothes, so their attraction to customers is incomparable with other props, which shows the variety of matching of goods. Sometimes no matter how much sales talk, the upper body effect is more direct!
Half body mold
In addition to displaying the wearing of goods, the bust model is often used for accessory products, such as handbags, scarves and necklaces. Generally, it is displayed next to the single item, and the VP point of the store is displayed, which helps to attract consumers' attention.
Partial model
Local models can meet the display needs of different commodities, better reflect the characteristics of commodities, and let customers focus on commodities. Such as hand model, foot (leg) model, head model, hip model, pleura, etc. General brand discount women's clothing stores don't need to introduce more.
Gold promotion area: Nakajima Taiwan
It is very important to choose the right shelf in commodity sales. It is necessary to choose a shelf - Nakajima Taiwan, which can not only display the advantages of commodities but also carry enough commodities.
Nakajima goods counter is placed independently, which can not only display the function of goods, but also guide customers in the store. It is a crucial sales tool.
There are three types of island platforms:
Child booth: The table near the customer is shorter than the table behind, forming a double booth that does not block each other. There are many goods on display, but they are also very limited.
Exhibition table: The exhibition table is generally high, which is convenient for customers to take goods. It is mainly used to display stacked goods or goods such as shoes, bags, scarves, etc. that are convenient for customers to try on.
Booth: shorter than the exhibition table, it is usually a box display. This kind of booth looks heavier visually and is used to display high-grade goods.
These three types of island platforms are only basic, and there are many changes on this basis. The shop can adjust according to its own decoration.
Single product concentration area: single clothes hanging pole
The clothes hanging pole is used to hang clothes, and is an indispensable prop for the store to display the most commodities.
1. Monorail clothes hanger
The monorail clothes hanging pole is the most common one in discount women's clothing stores, which is suitable for displaying clothes of the same series, color and style. Also pay attention not to display too densely and crowded goods. The color of clothing also follows the principle of from left to right, from light to deep; And the sizes are displayed from left to right, from small to large.
2. Circular clothes hanging rod
Compared with the monorail clothes hanging pole, the annular clothes hanging pole can display more goods and occupy less space. But it is difficult to get it. The annular clothes hanging pole is used for discount promotion or low price goods.
On display, pay attention to the color matching of the clothes. According to the order of color from light to dark, it will look neat and attract attention.
Style locator: wall
A good wall design is not only conducive to selling goods, but also can be used as the background decoration of some special goods. Therefore, wall display is helpful for shaping the store style. How to select and customize wall display props has a great relationship with the store space.
Fixed clothes hanger
A solid fixed clothes hanging pole full of clothes looks beautiful and high-end, but lacks flexibility - it cannot be easily moved and adjusted.
Therefore, in the early stage of decoration, attention should be paid to fixing the clothes hanging pole and the overall store style, so as to prevent the wall from being incompatible with the store style in the later stage. When installing and fixing the clothes hanging pole, make sure that the clothes hanging pole and bracket are hard enough to bear the weight of the clothes, especially considering that the clothes will be heavy in winter.
Fixed diaphragm
It is installed on the wall like the fixed clothes hanging pole and cannot be moved. Its installation cost is lower, and it is simple and beautiful. There are a lot of goods on display in the clapboard. If you use clapboard props, you can consider to display them with reference to the color of the goods, so as to attract customers' attention.
Props play a vital role in the display of clothing effects, and it is important for stores to display and use appropriate props! The basic knowledge of the shop shared by come print women's clothing must be known by those who make clothing. Finally, I wish you all a prosperous business and better performance!
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