Six Factors And Five Misunderstandings Of How To Open A Good Clothing Store And Successfully Open A Clothing Store

Entrepreneurs who want to open a clothing store have a question. How can they make the clothing store open in the face of such a big market competition? What are the elements of successfully opening up a clothing store? Today Xiaobian is going to share the dry goods of the clothing store, and successfully open the six elements and five misunderstandings of the clothing store.

　　 "Clothing stores want to increase sales of six elements"

　　 1. Passenger flow location directly affects passenger flow.

How many people pass the clothing store every day? Have our shopkeepers seriously counted them? No matter how good the source of goods and services is, no traffic will be wasted, and the wine will be afraid of the alley.

　　 Two, enter shop rate - shop window display design directly affects the entry rate.

How can a store attract customers into a store if there is a traffic volume? Do you have your own style of window design? The number of customers entering the store can really access our products in close proximity.

　　 Three, try out rate - style design, sales skills directly affect the try out rate.

How can you break the ice and build a friendly relationship with customers when customers shop around? If customers come in without trying them on, they will not really experience and feel the clothes.

　　 Four, joint rate - product mix, combination skills directly affect the joint rate.

On the basis of customer's try on, we can further recommend other products that can match with customers. The joint rate determines the number of clothes consumers can buy while watching a garment. For terminal, the joint rate is a crucial indicator.

　 Five, customer unit price - product mix, combination skills directly affect the unit price.

The joint rate directly determines the unit price. The price per customer is the average amount of goods purchased by each customer. To increase sales of stores, in addition to attracting as many customers as possible and increasing the number of customers' transactions, it is also a very important way to raise customer prices.

　 Six, turnover rate, service quality, product design, product mix and combination skills directly affect the turnover rate.

To conclude the transaction, the final customer affirmed the goods and services of your store.

Through these six indicators, you can weigh the links in which parts of the shops are having problems. If you do better on these six indicators, then it will be no problem to increase sales.

"In addition, let's talk about the five mistakes in opening a clothing store."

1, random location, do not consider the flow of passengers, with the use of feeling;

2, pick up the goods according to your own preferences and open a big closet for yourself.

3, clothing is not tonal, not unified style, customers run fast;

4, group cargo planning table did not do, the data is not accurate.

5: mix and sell, customers do not trust you.

For a clothing store owner, his workload must be very large, because he is both a buyer and a shop operator, and at the same time may be a seller (salesperson). The backlog of workload over a long period of time makes shopkeepers under great pressure. If he finds that the salesmen of the shop are not doing well in the terminal sales, the shop owner will have more pressure.