New Menswear Changes In The Era Of Subdivision Layout

　　 Men's clothing is subdividing the consumption pattern of the new era.

Business, leisure, outdoor, sports... Consumers in different circles have become more and more individualized about the requirements and cognition of men's clothing brands. They not only focus on quality, style, brand and other elements, but also objectively promote the gradual improvement of the Chinese men's clothing industry in terms of production, management, marketing and brand establishment. Chinese men's clothing is showing a rising and prosperous future.

　　 On 25-27 September, "fashion men's clothing" came directly.

As the quality of China International Clothing Fair 2019 (Autumn), the "fashion men's wear" exhibition area will be accompanied by many sections, such as fashion, leisure, business and leisure, fashion sports and other accessories, such as men's ties, scarves, belts and so on. Strive to build a one-stop platform for the industry to create a lifestyle for men. To help exhibitors expand the market, enhance brand image and integrate industry resources.

　　 Fashion men and exhibitors

The success of every CHIC is inseparable from the exhibitors who support China's apparel industry. Exhibitors are also willing to take their practical harvest as an example to share their views on CHIC and fashion men's wear exhibition area.

Zhejiang Backman Trading Co., Ltd.

General manager Chen Hongyin:

"CHIC is a noisy industry event, and the" fashion men's wear "exhibition area is also a big party communicating with the apparel industry. Participating in the exhibition will not achieve immediate results. Continuous participation in the accumulation of customer loyalty is very high, participating in the 6 session of the cumulative number of more than 30 customers will be placed annually. 。 At the same time, exhibiting CHIC men's wear exhibition area is also the best platform for inspecting its own team and testing its products.

Zhejiang Dong Qi Textile Group Co., Ltd.

He Kang, manager of men's wear Department:

"We have accumulated five sessions and have collected hundreds of customer resources, of which 10% can be converted into effective orders. The flow of men in the fashion menswear exhibition area also makes our booth flow like weaving. During the exhibition, except for lunch time, it can take a short rest and receive visitors all day. Last time I attended CHIC, I received more than 30 million orders, and the result is very good. "

Zhejiang Yi Sen Garments Co., Ltd.

General manager Pan Yunfeng:

"The first time I joined CHIC, I got the accumulation of new customers. We display leather clothing, windbreaker, Parker clothing and other items in the fashion men's wear exhibition area. The audience of men's wear exhibition area is not only subdivided but also rich in resources. For enterprises, CHIC is not only a great event to enhance brand awareness, but also the best platform for business orders.

　　 CHIC2018 (Autumn) audience data

Exhibitors and audience groups complement each other. To meet the needs of exhibitors, audience invitation is also the top priority of the business. A total of 58400 professional spectators were invited to visit the CHIC2018 (Autumn). Among them, the professional audience of men's wear and casual wear was high and the audience was considerable.

The fashion men's wear exhibition area will continue to emerge new business opportunities in men's wear market. We hope to go to the gathering with more men's clothing enterprises, brand dealers, agents and other related industries to witness the prosperity and development of China's men's wear industry.

　　 About CHIC

The China International Clothing and Accessories Fair (CHIC), founded in 1993, has developed into the most influential and influential clothing and clothing brand Expo in Asia. It is a high-quality comprehensive resource platform that integrates business negotiation, channel development, resource integration, international cooperation, market inspection, release of trend, cross boundary cooperation and capital docking.

In the past 27 years, CHIC has been constantly innovating in the light of changes in industry and market, and has been growing together with Chinese clothing brands. More and more brand enterprises, manufacturing enterprises, clothing related related industries and terminal channels are participating in CHIC. CHIC is also extending the exhibition function in a completely new form, upgrading the service system and enhancing the exhibition value.