China's Clothing Sales Decrease By 17 Billion 800 Million In One Year, Market Size Forecast Of China's Garment Industry And Subdivision Market In 2019 (Chart)

Basic necessities of life are the basic necessities of life for Chinese people. But statistics from the National Bureau of statistics show that sales of clothing and cloth have dropped to varying degrees in the same period from the fourth quarter of 2017. Clothing sales in 2018 were 54 billion 60 million, down 24.8% from 71 billion 910 million in 2017. In 2019, the state issued a number of tax reduction and consumption reduction to stimulate consumption. It is estimated that the total retail sales of clothing will increase slightly in 2019.

Because of the rise of rented clothes APP and second-hand apparel online trading platform, buying new clothes is no longer the only choice, clothing consumption is also reduced, and clothing retail sales have also decreased. According to the National Bureau of statistics, from 2012-2017 years, retail sales of clothing in China have maintained a steady growth trend. In 2017, the total retail sales of clothing reached 1 trillion and 450 billion yuan, an increase of 477 billion 900 million yuan compared to 977 billion 800 million yuan in 2012. In 2018, the total retail sales of clothing were 1 trillion and 370 billion yuan. In 2019, the state issued a number of tax reduction and consumption reduction incentives to stimulate consumption. It is estimated that the total retail sales of clothing will increase slightly in 2019, and it is expected to reach 1 trillion and 380 billion yuan.

Source: National Bureau of statistics, China Industrial Research Institute

Women's clothing: the largest share, but the market growth is declining year by year.

Data show that in 2018, China's women's wear market sales amounted to 999 billion 100 million yuan, up 7.6% over the same period last year. Under the influence of market saturation, the growth rate of women's wear market is declining year by year. But in 2017 and 2018, the year-on-year growth rate was 6.3% and 7.6% respectively. Overall, due to the instability of the overall market, the women's clothing market is expected to grow significantly in 2019, which is expected to reach only 2.7%, and the market size is expected to exceed 10000 billion yuan.

Data source: Euromonitor International, China Commercial Industry Research Institute

Men's clothing: Men's clothing market tends to be saturated

The men's wear market is second only to the women's clothing market. It is the second largest market in China's clothing market. Data show that in 2018, China's men's wear market sales amounted to 572 billion 600 million yuan, an increase of 6.5% over the same period last year. In 2018, the market share of men's clothing in China was 27.6%. Like the women's clothing market, men's wear market is also saturated. Overall, the men's wear market rose in 2017 and 2018, but due to the instability of the overall market, the men's wear market is expected to have a significant decline in 2019 year-on-year growth, expected to reach only 1.9%, the market size will be about 580 billion yuan.

Data source: Euromonitor International, China Commercial Industry Research Institute

Children's wear: the market will grow faster than 230 billion.

Although the children's clothing market accounts for only 10.1% of the total market share, with the full implementation of the two child policy in 2016, the children's wear market has ushered in the best development period. According to the data from the national health and Family Planning Commission, there will be 1750-2100 neonates per year in 13th Five-Year (2016-2020 years), while in 2003-2013 years, the figure is only about 16 million per year. However, as the demographic dividend gradually subsided, the number of births in China dropped to 15 million 230 thousand in 2018, and the birth rate reached the lowest level in nearly ten years. Baby clothes and children's clothing are expected to be the two most popular categories in children's wear. China Academy of industry research predicts that by the end of 2019, the scale of children's clothing market in China will exceed 230 billion yuan, and the growth rate will exceed 12%.

Data source: Euromonitor International, China Commercial Industry Research Institute

Sportswear: the market scale has the fastest growth potential.

With the government's policy of improving the participation of all the people in health and sports and promoting the development of sports industry, the market of sports goods and services in China has been expanding. Recent policies include: the outline of the 2016-2020 national fitness program issued in June 2016, the "13th Five-Year plan" for sports industry development in July 2016, and the guiding opinions of the State Council on accelerating the development of competitive sports industry in November 2018.

Sportswear increased by 19.5% year-on-year in 2018, far exceeding the overall market average year-on-year growth rate. Sportswear is the largest growth segment in all garment sub sectors, showing great potential for development. China Institute of Commerce and industry expects that by the end of 2019, China's sportswear market will exceed 280 billion yuan, which may be affected by the unstable factors in the clothing market, and the growth rate of sportswear market will slow down, with an expected growth rate of over 8%.

Data source: Euromonitor International, China Commercial Industry Research Institute

For more information, please refer to the "2019-2024 year Research Report on the market prospect and investment opportunities of China's garment industry" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, Industrial Park planning and industrial investment promotion.