How To Sell Women's Clothing Well? Don't Make Five Fatal Mistakes!

How to sell women's clothing has been plagued by many shop assistants and shopping guides. In fact, the attitude of women's clothing decides everything. Attitude is a driving force for a person to deal with things. Good attitude produces good driving force and is bound to get good results.

How to make a good sale of women's clothing should be careful not to make five fatal mistakes.

First, never allow yourself to be in a passive role.

A lot of salesmen who sell high-end women's clothing see the first sentence of customers coming to the door: "Sir / madam, welcome, please take a look at it!" this way, customers will not be able to see the selling points in your shop from your words. You are more passive in selling your products, and if you do so, "Sir / madam, this is the new style of our shop, which is quite popular this year."

On the one hand, the information given to customers is that there is a new listing in the store. On the other hand, it can take advantage of this opportunity to approach customers to find opportunities to introduce commodities, which greatly improves the chances of successful merchandising.

Two, avoid using imperative tone.

Avoid selling customers clothing in an imperative tone. If you try "look here", it will make customers feel obsessive-compulsive and make people feel uncomfortable. Sometimes customers feel that it doesn't matter if they spend a little money, but the service is considerate and intimate. So try to use "please / trouble you..." Tone to communicate with customers.

　 Three, avoid direct refusal of customers' requests.

Many times, if the customer asks for a request, you use the form of direct refusal, which will shut the customer out and give way to himself and his customers, and the result is that he can't get a client. It is wrong to say "our products are not discounted". We should first emphasize and shape the value of products, so that customers feel value for money.

It can be said, "I'm really sorry, but our products are all produced by the factory. The price is clearly marked, and the quality is fully guaranteed. Do you care about the quality of the products?" A word can not be too full to leave a retreat. If you use "excuse me" or request tone to communicate with customers, you will at least make the customer feel that you respect him.

Four, avoid making decisions for customers.

When customers can't make up their minds, they sometimes ask for the guide's advice. Don't say "this is very suitable for you, so you can take this." Instead, we should shape the value of goods from the side. You can say, "I personally feel that this kind of dress looks elegant and looks very youthful and beautiful for you." This gives Louis the ball to her customers. Generally speaking, customers like to listen to such pleasant words, though some are white lies. But sometimes customers buy comfort.

Five, avoid selling products without targeting.

For women's clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological transition from "comparison" to "faith" is truly achieved, and the final sale is successful. In a very short period of time, allowing customers to buy the belief is a very important part of women's clothing sales skills.

Then, as a saleswoman for women's clothing sales, what should we do? The marketing plan is summarized as follows:

1, smile

This is a manifestation of sincerity. The so-called "smiling face" is a kind of wealth for the shopping guide.

2. Praise customers.

Everyone likes praise and wants customers to pay for it. You have to make the customers feel comfortable. A sincere compliment may lead to a sale, or it may change the bad mood of a customer. So it is good to learn to praise others sincerely.

　　 3, pay attention to image and etiquette.

This is a respect for the customers, and a respect for their profession. When the image of the elegant and decent salesperson appears in front of the customers, it can not only improve the working atmosphere, but also get the trust of the customers and give the customers a good feeling.

　　 4. Learn to listen to customers.

Shopping guide should not just talk about selling products without interruption. You have to listen to customers, so that customers can know more about purchasing information and motivation, and play a good supporting role in promoting products later. Only when you understand the needs of customers can you serve them pertinently.

　　 There are three reasons for the confidence of guests:

A, I believe in the introduction of shopping guide.

B, believe in the mall or brand.

C, believe in the style and color of the clothes themselves.

　 Reasons for losing confidence:

A, not what she really wants.

B, shopping guide do not know goods knowledge

C, there is no guarantee for quality and after sale.

D, conflict with purchase plan

When guests lose confidence in a garment, we demand that customers should not be forced to guide them, and immediately transfer them to other clothes that the guests are interested in, and strive to retain them and continue to recommend them.