The Water Cube Will Usher In The 2019 Fashion Beijing Exhibition: The Six Brands Will Jointly Interpret The "New Country Wind".

2019 golden autumn, the fourth Beijing fashion week's footsteps come as promised. As one of the official supporting exhibitions of fashion week in Beijing, the 2019 fashion Beijing exhibition was officially unveiled on September 3rd. The theme of the exhibition is "new Guofeng IMPRESSION". It also invited many new national wind brands to represent the design brand and jointly created a feast of fashion art with the impression of East West culture and aesthetics.


The water cube displays the most beautiful "national wind show".


"Weaving fans are always like clouds, fine grass like mud clusters of butterfly skirts". The elegance of poetry is evident between the lines. The popularity of fashion starts from the extreme line. In the five thousand years of China, when time became the era, the tradition was endowed with innovation - the national style, that is, Chinese style. A unique style of the times has become a popular form of art and life style all over the world. In recent years, Chinese style, traditional culture and oriental aesthetics are gradually becoming the pronoun of fashion.


In this "era of national wind show", the memory of the time to wear gorgeous costumes, is undoubtedly the focus of attention. At the exhibition site, 6 new national wind brands and designers represented by the Admiral Huang Jin, Jing Gong Gong Yue, SH O, MI fan, Qi Gang and Hong Pao cheongsam have brought their new ideas and excellent works respectively.


Founded in 1999, the home silk culture brand admiration Huang Jin, with silk products as its main role, is committed to the inheritance and innovation of Chinese excellent culture. At the scene, the Admiral Huang Jin displays many star products, such as the embroidered bedding embroidered bedclothes, the Manchu Fang pure silk printed bed, and so on. It is used for materials and works, and integrates original design patterns such as sticks and flower vines. Through the techniques of flat embroidery, plate gold and drawnwork, it has displayed exquisite embroidery skills such as flat, neat, fine and dense. It has given the product great artistic value and breathed the audience's admiration.


Jinggong's high-end custom brand "palace overflow", through the ingenious design, integrates the Beijing embroidery elements of the traditional culture, "one of the eight Yanjing", into the clothing and costumes. Many of the gowns and coats displayed at the exhibition are welcomed and welcomed by the consumers with embroidery skills, beautiful patterns and fashion tailoring.


The SH O, the cross border fashion brand created by actor Yu Shaoqun, launched the theme of "less but better (less, but better)" at this exhibition. This series of works is mainly composed of plain colors, simple and exquisite style design, smooth lines, tailored and perfect collection of oriental charm and steady and meticulous features, highlighting women's ability and elegance, which perfectly match the design concept of Chinese soul and Western style advocated by the brand. It is understood that the theme of "less but better" comes from the famous German industrial designer Dieter Rams, who aims to convey things that are better for the sake of making things better.


The Secret Fan brand is co founded by two designers, Kate Han, who are well versed in the essence of Western art and fashion, and Feng Guang (George Feng). Their works are based on the Pan Asian perspective, and deconstructed Chinese traditional culture by Western art and fashion design methodology, and collide with a new dimension of the new Orientalism aesthetic language. The secret fans have invited many Chinese contemporary young artists to conduct cross-border cooperation, drawing on many ancient elements such as the ancient The Classic of the Great Wilderness, Kunqu Opera "Peach Blossom Fan" and historical events "Zheng He's voyage to the Western Ocean" and so on. It has created a variety of patterns, creating a new style of Mashup. It not only brings countless fans, but also because of the brand's cross-border thinking.


In addition, Gao Yuanyuan, Lan Qin and other stars of the first tier custom dress designer Jin Gang, the designer of the gold top award, has always been a fashionable and bold design style. With its bright colors, exquisite fabrics, exquisite workmanship, unique gorgeous and fashionable sense, it has become a beautiful scene of the exhibition site, and has also gained a lot of audience's popularity.


When it comes to the national wind show, cheongsam is always essential. In the 2019 fashion Beijing exhibition, the Beijing cheongsam represents the brand red hall, which brings back the era of deep flavor in the Republic of China. Every elegant and elegant cheongsam is perfectly interpreting the traditional classical and modern sexy fashion. Through exquisite fabrics, exquisite embroidery and embroidered embroidery, we have aroused the infinite reverie of the Beijing style celebrities in that era.


Interpretation of new Chinese style in the new era


One of the most beautiful and innovative fashion designs vividly illustrates the cultural background of Oriental dress and traditional aesthetics, and also unlocks many fashionable new ideas about Chinese elements. It has also contributed a valuable experience to the audience.


At present, the rising tide of new country and new country has already had an influence that can not be underestimated in fashion circles. 2019 fashion Beijing exhibition extends the functions and characteristics of Beijing fashion week to promote brand, inherit culture and help transformation. At the same time, it also interprets Chinese traditional culture from a multi dimensional and multi angle perspective from the perspective of "culture heritage innovation development".