How To Improve Customers' Sense Of Experience When Decorating Clothing Stores?

When the clothing store is decorated, the design of the moving line is very important. It is to let the customers go through more areas as far as possible in the process of shopping, see more products, at the same time, reduce the physical exertion of customers during the shopping process, and keep the customers' shopping interest, freshness and excitement at a higher level. Therefore, the design of moving line is very important for a storefront, especially when the storefront is bigger. Today, let's talk about some store line design skills.

1. Light seeking.

Physiological conditions reflect that customers' eyes can easily be attracted by objects with strong illumination and attractive lighting atmosphere. Generally speaking, customers do not want to go to the corner of the shop. If the end light is dim, customers will feel unsafe, so we have to make the brightness of the paragraph several times higher than the average brightness of other places. This is also a trick for attracting customers.

Two. Right row habits

Most people are accustomed to walking with their right hands and on the right. If there is no special guide, entering the store is also like walking on the right side, and the direction of the flow is mostly counterclockwise. Then the products on the first shelf on the right are easy to make a deep first impression on customers. In addition, there should be fewer corners and no obstacles in the store design to the right. In addition to the entrance and exit, the store is generally a closed loop of flow.

Three. Chromaticity

Gathering popularity and attracting people is the eternal topic of store management. Drainage actually starts outside the shop. The proper use of colors can increase passenger flow.

Color itself has no difference in temperature between cold and warm. It is the Psychological Association of visual color to people's feeling of cold and warm. The optical information of different wavelengths of color acts on the visual tube of human. After introducing the optic nerve into the brain, it associates with the past memory and experience through thinking, thus forming a series of color psychological reactions.

Clothing stores can also overcome the shortcomings of the store by taking advantage of the psychological effects of color. Yellow, red and other tone colors will give rise to the role of "progressive psychology" and urge people to move forward.

Four, Yi Haoqi

People will be interested in seeing special and personalized displays without searching for specific purposes. The characteristic moving line design is generally easy to remember. That is to say, it has obvious memory points, which can enhance customers' desire to enter shops and extend their stay time.

Through novelty display of personality, it will easily arouse customers' curiosity and want to come in. "The more customers in a shop, the more talented people come in. If there is no one in the shop, people dare not come in."

Five, convenience

Customers like psychological convenience, pressure free shopping environment and simple and easy shopping process. Whether the route is smooth and whether the width of the route is appropriate will directly affect the customers' desire to buy.

If the route is too wide, it will not only waste valuable space, but also affect the purchase interest because customers are far away from the commodity. If the route is too narrow, it will make customers crowded each other and produce unpleasant feelings, which will affect purchase interest. Effective space utilization, that is, the layout of terminals, should follow the principle of making full use of space.

Attention should be paid to these 4 points when decorating clothing stores to enhance customer experience. Almost all good business shops are carefully designed, and no one's route is a line that goes back and forth, and that route design is a failure for the entire store. I hope this article can enlighten you! I want to know more about the decorating skills of the clothing store. Please pay attention to the brand of the Flower Moon autumn brand.