Can The "Light Of Domestic Products" Be Able To Afford This Signboard?

"What is the difference between Huili and CONVERSE?"

"CONVERSE is just CONVERSE, and back force is not only a return force, it may also be CONVERSE, ADI, Vance, Nike, leap..."

Search for "back force" on various social platforms. It seems that the inspirational story that transformed from "rubber shoes" to "emotional tide card" has not been long before.

In recent years, the battle record has been good. According to a report from the Beijing News Network, sales volume of Huili on the electronic business platform increased by 65 times from 2014 to 2018.

In 2016, Huili sold 58 million pairs of shoes, retail sales of 5 billion yuan, and sold 3 billion 600 million yuan in half a year in 2017. When it was double eleven, it sold the celebration of "online sale of hundreds of millions of dollars" to the LED screen of the Pudong building. The former shoe king seems to be returning.

All of them are back, and they are not like Huili.

However, opening up the official shop on the electronic business platform, people inevitably have the illusion of entering the discount stores of the major brands.

Here, you will see the price of 79 yuan suspected of Vance, 85 yuan of suspected CONVERSE, 108 yuan suspected Cage, 128 yuan suspected ghost tomb tiger, 199 yuan suspected NewBalance, 399 yuan suspected coconut...

Not just foreign friends, but even Lining's exploding money is a familiar face on the back page. Some netizens asked the customer service of the back shop. Customer service was either concerned about him, or it was unclear.

In this regard, an article in Beijing business daily used the word "Shanzhai wind" to sum up the dilemma of Hui Li. Netizens are divided about whether plagiarism is one aspect of the debate. On the other hand, there is anger and regret about such a domestic product brand involved in the plagiarism.

Some fans replied: if they copied, why not tell other brands? No, no copy. Not to mention the fact that the rights protection in clothing and footwear circles is difficult, looking at the products that are closely followed by the trend of "back to the tide" can't be explained by coincidence.

The four words of "light of domestic goods" do not know whether the similar design of the full screen can still afford it.

01 fashion in the era of scarcity Icon

Back in 1927, the old shop has experienced its ups and downs.

Wang Shuo recalled that in those days, the shoes were too hot to become the targets of robbery. A handsome young man often went out in a spirit of exuberant spirit. He came back and went barefoot, despondent because his shoes were picked up.

At that time, "riding a phoenix car, pedal back shoes, carrying a postman bag, raising the Seagull camera", the most beautiful street of the whole house who you are.

The brilliance of Hui Li is closely related to the progress of China's sports industry. The Chinese women volleyball team, the Chinese women's table tennis team and the national basketball team can find the figure of Huili.

In 1981, the Chinese women's volleyball team won the third Volleyball World Cup champion in the combat boots. After three years' Olympic Games, the Chinese women's volleyball team won the championship.

In the twenty-third Olympic Games, the Chinese women's volleyball team wearing Huili won the championship.

Huili has also set up a basketball team named after the brand, and has also made shoes for the basketball teams and volleyball teams. Now the classic version of the red back is coming back to the memories of thousands of families with the sports teams at that time.

Sports Legends do make the scenery of Huili boundless. Micro-blog friend I am itchy 1 wrote: "10 years old was elected to the school basketball team, mother only bought a few dollars of those shoes. It's enviable to see senior students wearing thick bottom shoes to run around the stadium.

The price of the genuine rebound shoes is not expensive, but in the age when the material was not abundant, there were not many people who could afford real back. Young people yearn for the strength of a double effort, which is the same as that of the young people nowadays who spend a high price on a joint limited amount.

But after the 90s, commodity economy developed rapidly, and domestic brands such as Lining and Anta came forth one after another. Foreign brands such as Adidas and Nike also entered the market.

There is no legend in the rivers and lakes, but the force has always been in the arena. After going through bankruptcy, Huayi Group launched a new effort to continue production.

But at this time, dozens of rebound shoes are no longer the most beautiful ones. In the eyes of the masses with a gradual swelling of their pockets, hundreds of thousands of international brands are fashion trends.

The old trend shoes finally disappeared.

02, the revival of revival is a revival.

In 2008, a picture of Orlanndo Bloom wearing Chinese shoes was brushed, and domestic media scrambled to report that the rebound shoes became the trend of foreign countries.

Coincides with the Olympic year, a time, the surge of feelings of strength, with a few national brands to the world of pride, soon let the force to usher in the opportunity to rejuvenate.

In this picture of the screen, Bloom does not wear back force.

Compared with those years of obscurity, the power of this time has become smart. In fact, Bloom is not wearing back power on his feet, but a brand made by the French again, a leap from domestic shoes.

However, the rebirth of the leap is not in the country, and this is cheap. This way, through the easterly wind from abroad, we get through the two pulses of the marketing of feelings, and re capture the hearts of young people.

Nowadays, the shoes are no longer rare, but rare is the personality on the shoes. On the one hand, they are disgusted with bumping shirts and bumping shoes. On the one hand, they like to judge the same kind of clothes through their taste.

In their fashionable life, the power shoes become a social language. At the foot, it means that they are unconventional and cherish the memory of the past. The ordinary you and I, who are wearing these shoes and drowned in the sea, seem to be able to be the old schoolmates who have stories.

I really want to compare with other brands in terms of design sense and technology sense.

In the past few years, there has been no interest in the development of new products. In the development trend of new technology and new design for one year, friends of Huili have still been playing the white moonlight.

It pays no attention to the part of the shoe itself.

Another interesting thing is that if you observe carefully, it is not hard to find that this way of eating back force feelings is almost 70. After 80, the proportion is less, but it is the highest enthusiasm after 90 and 00.

The generation that is really inseparable from the force is probably too busy to play. It is true that after 90 years, there was a brief honeymoon period in childhood and Huili. After 00, people who really remember the power of return were afraid of not many.

Even so, back fire was still on fire. Not only is it back, but a lot of old brands are on fire. Regretfully, restoring ancient times is a technical activity. Having a good time, absorbing gold and absorbing powder and playing badly, it can only be a flash in the pan.

When a large number of people rush to pursue these ancient times, the meaningful national feelings gradually become a lively and empty net red explosion, deliberately showing off feelings, but far away from their feelings.

Those who buy the same kind of shoes with the same kind of shoes are unwilling to admit that they are all their own kind.

When restoring the ancients to become odd, when the collision becomes a norm, the real actor will only return to himself.

03 feelings, the most flood and the most expensive thing.

In May last year, the company launched a limited price of 999 yuan in the name of "return to the sky". Obviously, the force is not satisfied with the low price positioning, trying to get a share in the high-end shoe market.

However, the pace of the rally is a little too big. Before that, the most popular classical style of Huili was only 89 yuan, which is the price after the recent increase.

Why is it 10 times more expensive? Is it more professional or technological?

From the perspective of market feedback, this pair of shoes does have some benefits in terms of material and design, but it seems to be done in leather bags instead of professional functions and connotations. It is not worth 10 times more. Title, who hangs a group of American artists and artists, also can not stop the sharp eyed fans questioning their plagiarism of another brand "Deconstruction" design.

The ambition of "return to the sky" has not reached the desired result. Now in the back shop, the highest price is down to 499 yuan, and the activity discount is always frequent.

Back in 2019, the sales target was 2 billion yuan. This may be one reason why they have suddenly raised their prices. Regrettably, Hui Li only knew that his feelings could save life, but he didn't realize it in time.

Looking back on the road of rejuvenation, the feelings were held in their hands, and they were all seen.

Without expensive spokesmen, plan Star Street patron, eat fans' economic dividends; without new functions and new designs, tie up the light of rising tide of emotion. In the end, it was about frugality, and even designers were too lazy to invite them.

Feeling two words is indeed a sharp weapon in the harvest market. Men and women, old and young, everyone has their own feelings.

However, people are willing to pay for their feelings, but often do not want to pay for the same feelings again and again. The world will always have feelings, but no feelings can never be outdated.

Feelings are not sold. The normal train of thought is that the new market will be occupied by the new market. However, Huili does not think so. Their practice seems to be a great porcelain.

Of course, there is a market for it. Spending 1/10 of the money on the "big card" with vague meaning is a cheap thing for some people.

At the same time, of course, it also hurt the feelings of pink heart, who is willing to "feelings" into "Shanzhai"? Wearing a pair of back to the door, the passers-by's mind is no longer "brothers really have feelings", but "today is like who is the big card", this is not very decent.

To add insult to injury, with the increasing number of shoes unlocked, the quality problems become more frequent. It is a big taboo to fade, glue and wear feet, which is famous for its low cost and comfort, but the force is committed without hesitation.

There are many excellent brands in the revival of old brands. For example, Lining, when he first entered the fashion week, many people thought it was a hype, but it turned out that they were very competitive and the flowers inside the walls were blooming, whether creative or professional.

For example, the basketball shoes with the same force as the back force have changed into a French fashion brand.

In the past few years, from sports shoes to running shoes, sandals, walking shoes and canvas shoes, what kind of fire has been sold? This kind of firewood is not enough to burn.

After all, fewer and fewer people have been deeply influenced by the force of the year, and the number of consumers' wallet still has intelligence quotient.