Anta Shanghai Held The KT5 Conference Focusing On Pixel Design Language.

In September 7th, Anta held a KT5 press conference in SHOW, a day banquet in Huangpu District, Shanghai. Claire Thompson also came to the scene.

The appearance of KT5- kleism continued with streamline and TPU support. Use black, red, purple, and three colors. According to Anta, the biggest difference between KT5 and the previous 4 generation is the pixel design language. Cai Zhiben, the head of Anta basketball division, said: "the first time our us design team took 500 KT5 manuscripts for him to see, because these manuscripts were all posted on the board, and away from the distance, we looked closely like many pixels gathered together. Clay Thompson then proposed whether we could add pixels as an important element to the overall design. We all felt very good, so we have the way it is now."

Starting in September 7th, KT5 will start in 10 stores in 9 places including Beijing, Henan, Shandong, Hunan, Yunnan, Guangdong, Chongqing, Shanghai and Jiangsu, and will be launched on September 9th at 0 outlets. In addition, Anta will buy KT series users prior to Tmall, giving priority to push the purchase of information, the number of 5000 pairs, the goal is to achieve targeted marketing. In terms of price, the price of KT5 is 749-999 yuan.

In addition, Tsai's version revealed that they only made 100 thousand pairs of KT1, and the output reached 1 million pairs. "Before the KT series accounted for less than 10% of Anta's total basketball sales, it can now account for 30%-40%."

Compared with the previous period, the trip to China is shorter, with only two days and two stops. In Shanghai and Nanjing, considering this point, and with the hope of attracting more young people, Anta online has more thoughts on live broadcasting, and this conference is also working with Tmall fans.