100 Thousand Yuan To Open Shop 3 Months Back To The Hanfu Experience Of The Collection Of What "Cat"

Ten years ago, if you want to wear Hanfu as a regular wear, you will probably be labeled as a bizarre dress. However, ten years later, the Hanfu culture week in Xitang has already been brought into full swing. In Chengdu, there has also been a famous "Hanfu Street". It is not known when a Chinese dress craze has been blown up, and the Hanfu Museum has been brought up with fire. Reporter survey found that, starting in April this year, a variety of Hanfu experience museum is mushrooming in the streets of Beijing, and this has become a lot of "80", "90 after" popular venture projects. As long as the makeup artists, photographers, plus 30 sets of Hanfu, can be "debut", 100 thousand yuan shop, the fastest 3 months back.

　　 New favorite business

Hanfu Experience Hall has also been a hot one through the Han costume. Data show that at present, there are more than 2 million consumers in Hanfu market in China, and the total industry size is about 1 billion 90 million yuan. Ms. Wang, the operator of a Hanfu experience Museum, said that "Hanzi" has become apparent as early as last year. "Until this year, a lot of short videos of Hanfu culture on many social platforms have been reprinted to a great extent, so that the Hanfu experience can really be seen as a hot spot nowadays."

These Hanfu experience Museum operators are mostly "80" and "post-90s" young people, especially the "after 90" female Hanfu enthusiasts are the majority. Ms. Lin, a shop owner of a Hanfu experience Museum, told the Beijing Commercial Daily: "I am a lover of Hanfu, and on the one hand, I want to make use of the unnecessary Chinese clothes in my house because of my hobbies. On the other hand, I just catch up with the upsurge of Hanfu experience, and feel that there are many business opportunities in it, so I opened this shop on the run."

Experience Museum area is generally not large, mostly 30-40 square meters, the largest is only 60 square meters. The resident staff in the shop is basically around 3 people. If the boss can take photos or make up, two people will be enough. "Well done, the fastest 3 months will be able to return." Ms. Lin emphasized.

"The cost is generally around ten million yuan, and it will not exceed 250 thousand yuan at most." Ms. Lin further explained: "mainly by buying clothing, rent, decoration three major components. The biggest expense is to buy clothes, a brand of Hanfu, skirt more than 400 yuan, 300 yuan coat, plus shoes, internal clothing and other supporting clothing, set down at least 1000 yuan. At least 50 sets of clothing are required for each experience house, so the purchase cost of clothing will account for 60% of the total cost.

Khan, a shopkeeper of the Hanfu experience Museum, told reporters: "the main source of our Hanfu experience museum is from Chengdu, Hangzhou and Guangzhou. Especially if it is imported from Chengdu, known as the" Hanfu first city ", it will often get a good discount.

A Chengdu brand Hanfu operator told reporters, "if you take the goods to 100 thousand yuan at a time, you can make 7-8 discount." In addition, another brand Hanfu supplier said that the Chinese clothing agent in their home is relatively cheap in the industry, "as long as you buy enough 2 or 30 thousand yuan Han clothes, you can make 7-8 discount." Koko stressed that, because of her entrepreneurial projects, she would have many jobs in order to save costs. She graduated from makeup modeling. Apart from being responsible for the customer's make-up, she also needed to undertake finance and operation at the same time.

　 Package fee

At present, all Hanfu experience museum will provide a variety of package services, which are mainly divided into two categories: charging by time and charging by package. According to the hourly rental standard of 8 hours a day, there is a 50 yuan / day special Hanfu experience on the market and a price choice of 598 yuan / day. If the hairstyle and makeup are added on the basis, the price range will be about 150-800 yuan. If the travel service is added, the price of the full set of Hanfu will be 1300-2000 yuan. In addition, there are many Hanfu experience Museum in the rental time to do the article, launched 2 hours, 4 hours and 8 hours and other different packages, each time period between the price of 100 yuan.

Mr. Wang, owner of the Hanfu experience museum near Chaoyangmen, told the Beijing Commercial Daily that the best seller now is the $348 package, including the whole day's rental, makeup, hair and accessories, which is more moderate than the 98 yuan package and the 1398 yuan package of the racket. "And many people will feel that since they rent clothes, it is better to add makeup and feel that the overall effect will be better. And many people will wear our Hanfu to make our makeup here, because they can buy Chinese clothes on the Internet, but they will not wear makeup and hair accessories."

Ms. Nie, a shop owner who runs a Hanfu experience museum near a small area, said that only leasing Chinese clothes is not very profitable. It needs to add makeup and styling packages. This is the content of Hanfu experience in the original modeling business, so the cost is not high. "If it's a store next to the scenic spot, there will be a lot of traffic and a lot of profits." According to incomplete statistics from the Beijing Commercial Daily, nearly 30% of the 20 Hanfu experience museums in Beijing are located near scenic spots. The operator of Hanfu experience museum near a scenic spot said that the monthly sales volume of their family can reach about 60 thousand yuan.

　　 Health problems

During the interview, the reporter noticed that although many consumers were enthusiastic about the experience of Hanfu, many consumers expressed concern about the health problems behind the new consumer experience. In the consumer's "Linglong" look: "when I go to the scenic spots, I will take my own Hanfu, once rent it once, but I feel as if I had rented a suit near the scenic spot when I was young, and I certainly do not have my own clothes to be clean and comfortable."

For some consumers' concerns, many businesses say they will recycle, wash, dry or ironing on the same day. "We will take clothes back before 8 o'clock every day, so that we can have time to wash, usually hand washing, machine washing will wrinkle, spin, and then dry." However, according to people familiar with the matter, most of the clothes will not be damaged obviously. Many businesses choose to hang up directly or go into the water. "If they are dirty, put some laundry detergent on them. They will not be sterilized."

In addition, there is a common problem in the experience museums visited. The hygiene of shoes is very easy to be neglected. The owner of an experience shop explains that shoes are very inconvenient to wash, and that they can not be brushed with embroidery, and wear rate is very high. They are usually worn directly to the bad. Another staff at the experience museum said that a pair of socks would be presented in the store, but there were no cleaning measures for shoes.

Liu Fu, a Chinese clothing lover, stressed: "for most of the people who are economically competent and who love Chinese clothes, buying their own Hanfu suits is the first choice. But for tourists who are curious to try out Hanfu or take pictures of scenic spots, leasing is undoubtedly the best choice. Hanfu experience has a good market prospect and consumption space, but in order to be able to develop in the long run, whether it is health or consumer experience, the store must do a good job of controlling details.