Zhengzhou Silver Based Trading City Clothing Wholesale Market Clothing How To Choose Goods?
At the moment is the peak season for autumn clothing, many clothing bosses will go to the wholesale clothing market, but the vast clothing wholesale market is full of clothing items. Not every item is sold well. If you want to find a good source of clothing, you will have to pick the goods. So how to pick up the goods in the wholesale clothing market? Today, Xiaobian will share the clothing wholesale market of Zhengzhou silver based trading city, how to pick the goods.
The management of clothing stores is closely related to the positioning of merchandise and the view of purchase. This has been mentioned in previous articles. To do a good clothing store, besides having precise site selection, unique decoration and sales to force, it is necessary to understand the law of purchase. Including where to buy, the characteristics of wholesale markets, the price level, the positioning of the market itself, and combining the preferences of the small business customers and the characteristics of the customers themselves, we need to know: to get rid of the goods, the goods can minimize your purchase cost and increase your profits.
Any skill requires experience and accumulation of time. The purchase should be suitable for the sales of its own stores, and the quantity of goods must be well controlled. For newcomers, they basically have suffered losses in the early stage of purchase. Most of the novice will press the first batch of stock when they arrive. Do you have such an experience?
Market: newly opened shops are the most important ones. If your mistakes affect your cash flow and cause capital turnover, you will probably be dragged to death. The purchase channel must be based on the local wholesale market, and do not go far. There is a good source of goods in Hangzhou, Guangzhou. But what you really need to consider is the actual expenditure of the shop.
Style: we must observe the goods of the shops nearby. The clothes are follow suit. You are innovative. I assure you that you will press the goods 100% and do not be overconfident in your own characteristics. Usually spend more time to observe the characteristics of the neighborhood's stature, age, income, preferences and so on. These characteristics and data have a fatal reference value for your purchase. Obviously you are near aunt group, you enter the beautiful dress, who do you want to sell to? Who is you want to sell to? Obviously the fat body is much more, you have been engaged in some XS S M code to receive the waist not to have the strength to cultivate the body's ultra short bag, do you want to wear yourself? Is not a fat person coming in, you even try not to try for her, for fear that she wears your clothes to be bad?
Paying attention to market and fashion is always the minority's influence on most people, closely observing the local fashion trend, what new products have appeared, how are the trends and the purchasing status? Hot sales and win the market recognition, sales will be very high in a very short time, which is more profitable than your trial marketing way.
Collecting market information:
Listen more: listen to customers' demand for colors, styles, and people's comments on popular elements. This can provide you with important reference. Look at it: look at the market more, watch fashion magazines, fashion shows and clothing exhibitions, and find high frequency elements in these carriers. Ask: through various ways, ask the wearer's clothing source information and make use of it.
Methods of identification of goods:
Look at the work: quality products, rigorous workmanship, meticulous, the more details of the pursuit of quality, the more careless. For example, how many stitches of unit distance are uniform and fine, and the work of inferior goods can not be attended to so much in order to speed up.
Look at excipients: good accessories, exquisite workmanship, such as zippers, buttons, labels, logo, which look rough and not eye deep, are low-grade products.
Look at water washing: some fabrics need to be washed, so they won't shrink, feel good, feel good, and have good color fastness. Shoppers often have different kinds of problems when they buy goods. Are they choosing what they like, or sticking to their tastes, or changing tide products? Is it to get goods near the market or to find more competitive goods in the field?
The problem of stocking is a test of the wisdom of every businessman. It seems to be a huge maze. Every exit seems to have sunshine. Every sunny place has a trap.
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