Di Shang Group: Keep Your Mind Unchanged And Expand The Market.

Referring to the group of Di Shang, I believe many people are not strangers. Ms. Zhu Zhu, the consumer, said that her impression of Di Shang was the beginning of the design competition. She said that many of her classmates had been in the fashion design competition of the dis group when they were at school. It was from that time that "Di Shang" planted the seeds of trust in their generation.

This period let us walk into the China Textile and clothing trade exhibition (Paris) brand area brand enterprise. Di Shang Group.

Don't forget heart, help fashion industry development

Indeed, "Di Shang" Chinese fashion design competition, "Di Shang Cup" Shanghai international model competition, and so on, and fashion related events, there was a shadow of the group of Di Shang. What is the existence of the group? Why frequently enter the fashion field?

Founded in 1993, the dis group is one of the largest garment exporters in the country. Using the advantages of scale, the group has integrated the upstream and downstream resources of clothing industry, and has established Internet + design, Internet plus surface accessories, intelligent manufacturing and customer data center through scientific and technological means. It has realized the interconnection and construction of highly specialized service platform. It has linked more than 100 designer Studios, more than 3000 accessories suppliers, more than 800 garment processing enterprises, and more than 400 domestic and foreign clothing brands. The group created "Di Shang smart fashion lifestyle integrated innovation platform" selected the first batch of China's textile and clothing creative design pilot platform.

The development of China's fashion industry is the beginning of many years. The director of the dis group said that for many years, the dis group has organized a design competition and involved in the fashion industry through the joint efforts with the China Fashion Designers Association. It is committed to the training and excavation of garment professionals. This is a manifestation of the social responsibility of the group and an important measure to develop its own brand and enhance cultural confidence.

Reform and innovation, let the brand keep young forever.

Through transformation and innovation, the group has realized the brand evergreen, and the mystery is related to three "sharp tools".

First, we should structure the overseas production and marketing network, and realize the globalization of production and marketing. The group has been committed to the adjustment and construction of the channel layout through direct sales terminals, from the initial foreign trade importers to the wholesalers, to the brand retailers, to the terminal retail stores, department stores and so on. The company has set up branches, offices and R & D institutions in the United States, Britain, Germany, Italy, Japan, South Korea, Australia, Canada, Holland and Belgium, forming a direct sales channel covering all countries in Europe and Asia. In addition, di Shang Group has established production bases in Bangladesh, Kampuchea and Vietnam.

Second, change from OEM to ODM. Today's clothing brands are no longer satisfied with simple processing services. They hope that manufacturing enterprises can continue to provide new fashion trends, popular fabrics and even fashionable styles. Di Shang has set up a development and design team, thus achieving the transformation from OEM to ODM.

Third, use new technology to speed up brand development and upgrade. In recent years, with the development of new technologies such as 3D design and digitalization, the dis group creatively put forward the new concept of "DDM Digital Design Manufacturer digital design and manufacture", and pushed the ODM mode to a higher stage in the digital age. DDM mode, that is, using digital and 3D image technology, turned the original physical clothing sample into digital garment, thus forming a digital flow in the subsequent information transmission and circulation process. When the former leader visited the Di Group, he highly affirmed this creative concept. The concept of DDM was "flat and thunderstruck" for the manufacturing industry.

Thousands of bricks and mortar are still strong.

In recent years, with the continuous maturity of the Southeast Asian market, the pressure of brand purchase and sales has increased. At the same time, the continuous increase of human cost has become the shackles of the development of China's garment manufacturing industry. Therefore, in the European market, the business development of Chinese textile and garment enterprises is facing fierce competition.

In this regard, the group has made a positive response. The specific measures include: first, the establishment of factories in countries with lower labor costs. At present, the di Chan group has established production bases in countries such as Burma, Kampuchea and Bangladesh, so as to optimize the international regional capacity allocation, transfer the low value-added products to overseas production, and the domestic production base's capacity has been effectively released, focusing on the development and production of high-end products. Second, the transfer of domestic capacity to China's central and western regions, Duchamp has set up large-scale factories such as Guizhou and Anyang, which not only alleviated the pressure of production inside the enterprises, but also promoted the employment of the poverty-stricken population in the central and western regions. Third, to speed up the research and application of intelligent manufacturing technology, through a large number of intelligent devices, the product quality and efficiency have been improved, and effective cost control has been achieved.

It has to be said that the economic and trade frictions have also brought many uncertainties to the overseas business expansion of Chinese textile and garment enterprises, but many European customers have said they will not stop cooperation with Chinese enterprises. The director of Di Shang Group said that no matter how changeable the external environment is, the most important thing for an enterprise is to do well in its own business, do a good job in products and do a good job in the market.

As one of the three landing exhibitions on the "brand export growth plan", the Paris exhibition is a higher level and more official display platform. Enterprises can increase exposure and enhance visibility overseas through participating in the exhibition. The official said that through the previous exhibition, the company realized that more European brands could understand the purpose of Di Shang and understand Di Shang, so this year the company will continue to participate in the exhibition, and actively demonstrate the true strength and self-confidence of Chinese brands.