"Lazy Age" Coming? Clothing Brand Is "Spoiled"

Food, fresh fruit and other key placing orders, door-to-door, medicine, coffee, flowers and other generation buying services are mushrooming. The purchase rate of intelligent equipment such as dishwashers, automatic window cleaning machines, sweeping robots, etc. has continued to rise. The beauty of lazy dresses, lazy hair curling sticks, lazy washing and spray free cosmetics have been diversified. "Laziness" has become a driving force of consumption and permeated into every field of life.


The "lazy ecosystem" of food, clothing, housing and transportation has made "lazy" a new business opportunity. In the clothing industry, the ODM industry, known as the "one-stop service", seems to be a full-time supplier of "lazy", because their whole industry chain optimization has made the brand owners experience the "spoil" and "sole favors" in the "lazy time".


SG: one-stop solution to customer "pain points"


"In 2017, the company launched a series of disruptive innovative products - the overall supply chain product solutions, which only require customers to provide interested pictures. The company can produce samples and put them into production. This attracted the attention of many fashion brands and independent designers. They visited and inquired in succession. The two sides carried out effective docking and received many orders at the scene. Li Haijun, manager of Jiangyin St. g Clothing Co. Ltd. said that this also reflected the brand's "spoiling" of excellent ODM enterprises in providing the optimized services related to the entire supply chain.


As CHIC's "old powder", Saint Al can say that he has been following the footsteps of CHIC, and has traveled all the way from Beijing to Shanghai. Many years of experience in the exhibition also let Saint go get more accurate information about consumers, understand the development trend of the industry, and clarify the direction of R & D of enterprises.


"Saint gross produces knitted apparel mainly. The biggest advantage of the company is not the design of product style, but the development of fabric and function. "Li Haijun said frankly," the important design of clothing is fabric, and the quality of fabrics directly determines the quality of clothing. In the face of huge consumer groups and diversified consumption needs, the company takes consumers' pain point 'as research and innovation point, starts from the source, and increases the research and development efforts of functional fabrics. "


According to Li Haijun, Saint al has been developing research and design. In R & D, the R & D team is set up to capture the current fashion trend and to convene at least one new product development conference every month, to identify new products in the month and continuously improve the R & D capability of the company; in design, the global designer studio is set up, storing 4000 new fabrics all year round, and making display panels for designers to search and screen, providing more convenient "special pet" for brands and designers.


Sheng Yaqi: the functional fabric of hi-tech Holdings


When it comes to "amino acid moisturizing and skin care function", it should first be a skin care product containing amino acids. Who would have thought that the element of amino acid, which is active in skin care industry, has quietly infiltrated into the clothing industry.


Sheng Yaqi's R & D and production of amino acid skin care fabrics has been a hot selling product. The knitted fabric has excellent color fastness and moisture absorption. The fabric is rich in amino acid molecules, which can emit negative oxygen ions. It has the functions of water conservation and skin care, and meets the consumers' requirements for skin care and skin care clothing.


"For the first time, we realized that functional products are market oriented, that is, at the CHIC exhibition. "Qingdao Sheng Ya Qi Textile Technology Co., Ltd. marketing minister Bao Rui said. "Constantly bringing surprises to customers" has always been the mission of Sheng Yaqi. Since the establishment of the company, the iteration and upgrading of products have never ceased, and the production of functional knitted products has become one of the highlights of Sheng Yaqi's differential development.


In addition to the amino acid fabric, after seeing the consumer's sunscreen demand spreading from "face" to "whole body", Sheng Ya Qi seized the opportunity, started from the source, developed anti ultraviolet fabric, produced fashionable and sunscreen products, and led the market to meet the needs of consumers.


The main production of knitted products Sheng Yaqi, category includes home clothes, children's wear, sportswear, etc., the fabric is full of high-tech, such as warm feeling, cool feeling, anti ultraviolet, moisture absorption and quick drying, amino acid moisturizing and skin care functions. "We find that very few companies have launched a full range of main functional products, which makes the company's main functional knitted products become a major attraction of the exhibition. "Bao Rui was deeply impressed by the process of recalling the exhibition.


The addition of various functional fabrics has attracted Sheng Yaqi's attention, including Kappa, Wacoal and other brands.


ODM: 6 years witnessed the growth of "intelligent manufacturing"


It is not hard to see that the excellent ODM enterprises have provided the strength "special pet" for many brands in the supply chain integration of China's apparel industry. As the exclusive exhibition area of "ODM intelligent manufacturing", which was first launched by CHIC2015 from the autumn exhibition of CHIC, it has witnessed the growth and transformation of numerous ODM enterprises.


With the increase of labor costs and profit margins, garment manufacturers want to regain the market, and only through technological innovation and R & D innovation, they constantly cultivate their core competitiveness. "A large part of China's garment manufacturing enterprises are transformed from OEM enterprises to ODM enterprises. The transformation of the supply system takes time and process, which is why the ODM intelligent exhibition area has been welcomed by these enterprises when it first launched. "Zhu Wenchuan, CEO, said.


With the change of market environment and the opening of offline, small batch, quick response, flexible supply chain and intellectualization become new trends. From design, production, logistics and even marketing, the development of ODM enterprises has changed the entire supply chain. And ODM, who witnessed the growth of the park, also practiced the advanced ideas of transmission through practical action.


For a long time, the company has been committed to mining the brand history and cultural details, improving customer service awareness and service capabilities, constantly optimizing the integration ability of independent designers, combining factory manufacturing level with design creativity, making efforts to build ODM design and development platform, maximizing the "intelligent manufacturing" from the design side, providing customers with unique value-added services, focusing on the essence of design, and attaching importance to the added value of creativity to consumers.


As Asia's most large-scale and influential professional clothing business platform, CHIC's propaganda platform and trade docking role is beyond doubt. More and more ODM companies coming out of this platform are using the rapid updating of creative design and quality manufacturing capabilities to subvert the imagination of consumers and highlight the strength of "China's intelligence". On the 25-27 th of September, CHIC2019 (Autumn) "ODM Zhi" exhibition area is still pleasantly surprised. Let's wait and see.