How Attractive Is The Finished Curtain? Listen To What Consumers And Brand Names Say.

With the rise of fast fashion home stores, the experience of buying curtains has become simple and interesting. Many consumers have been planting grass products "curtain" from the pit.

What's the user experience of traditional curtains? How attractive is the finished curtain? Listen to what consumers say!

01

Consumer worries

I believe that the "you" who have experienced the test of housing decoration have also been confused and anxious during the purchase and binding of curtains, or because of the process, or because of time, or because of style, material and style, "curtain" brings quite a lot of trouble.

Consumer Xiao Tang It is a pure Beijing person. Her entanglement is that when the curtain of the old curtains is changed, the final effect is not satisfactory, and it looks like a simple window bar fixed, but failed in her hand. The God's operation that almost knocked the wall out, really frightened her, which left a great shadow to the Xiao Tang, who lives on the list.

Xiao Tang said, "when can the curtain be replaced simply? At least someone helped me to fix the curtain rod, and I could still do it myself.

Consumer Cheng Qian It was southerners who chose to work here after graduation in Shanghai. She was afraid of choosing curtains when she chose the curtains, but she never found a curtain style that suited her style and her mind. After choosing the style, she found that the curtain changing process was too much trouble, and it offered time and size, and offered time to install. This did not conform to her pursuit of fast fashion lifestyle, and had begun to affect her mood.

Cheng Qian said that as a new human being, she must not be careless in her home life. She also said, "if there are specialized agencies to help me clean the curtains, of course, the best!"

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Like Xiao Tang and Cheng Qian, workers who work hard in cities like Beijing and Shanghai have their own aspirations, but they have been caught by "curtains". They told reporters that "if one day, they can be as simple as buying clothes, but after all, life is not easy, making life easier and more satisfying."

The demand from some consumers in the first tier cities is to make curtains binding process more streamlined, more transparent, style and service more satisfying and appropriate.

02

Inspiration from planting grass and weeding grass

Under the new retail mode, the "finished curtain" has been very popular in recent years. The flax, cotton and velvet finished curtain has been seen everywhere in the household goods stores of the shopping mall. It has become another single product after the clothing, cosmetics and delicious food.

Indeed, when a commodity satisfies people's needs and brings good experience, its existence is worth it. "Finished curtain" is such a kind of existence, which meets the consumer demand of urban consumers in the new era, but it says that it subverts the traditional curtain shop mode, is it accurate?

A curtain brand dealer said, "this is a false proposition. The overthrow of the traditional curtain pattern is not the finished curtain, but the consumption escalation brought by consumers and their needs. In fact, we are also the main force to push the landing mode of finished products.

For traditional curtain enterprises, curtain cloth selection, size accounting, price accounting, curtain making and a series of operations, according to conventional procedures, it is difficult to win the hearts of new consumers, and want to keep up with the consumption boom, we have to make changes. He said, "according to my understanding, the finished products are not like garments, they all have fixed codes, such as custom-made curtains that we can provide, and can also be counted as one of the finished screens."

With the rise of Internet technology and the popularization of the Internet concept, more and more people are willing to open up shop and make brand with new thinking. A concept is not important, but what is important is the energy he has been given.

The dealer said, "when our new curtain products have similar fast fashion concept, they will get more consumers." follow In fact, the sales volume has been increased. "

03

The ambition of new curtains

Wu Feng Qiang It is the two generation of home textiles. After receiving the baton from his father, he has been concentrating on the international finished curtain Market, such as Japan and the United States. After seeing the increasingly vigorous consumption ability of the Chinese people and the huge expansion space of the domestic market, he resolutely decided to take the experience and team in the US and Japan market for nearly 20 years to enter the Chinese market. In 2019, finished curtain brand. "Elegant life" Emerge as the times require.

In the international market, the finished curtain has been in scale from weaving, design, sewing to sales. In the domestic market, the finished product curtain is still in its infancy, but the market demand has emerged. Wu Fengqiang said that for elegant life, this is an opportunity.

Worth follow It is a barrier for domestic producers to enter the finished curtain Market, which is to overcome the barriers between weaving and sewing. The current situation of home textile industry is that most enterprises that have scale weaving capacity have not set foot in the sewing process, and enterprises with large scale sewing ability do not have the ability to weave.

Although it seems to be a link in the production process, it has a huge impact on the market. If the two links of weaving and sewing do not get through, it will not only mean the reduction of scale of production, but also increase the circulation link, and the increase of every circulation means the increase of cost.

Therefore, who can balance the dual factors of cost and quality is likely to take the lead in the wave of consumption upgrading. Elegant life is precisely the leader who stands on the tide. Wu Fengqiang said, "due to long-term supply in Japan and the United States and other world's most severe market, elegant life has trained a skill -- the whole industry chain production capacity, through the production of cloth to sewing a curtain of the whole process."

Expand the domestic market. Hangzhou Wu Shi Industrial Co., Ltd. (elegance Sheng) (Booth No. 6.1: F40) It can be said that everything is ready except for Dongfeng, Wu Fengqiang said. "Intertextile home textile exhibition" is the weathervane of the domestic textile industry, and is the best medium for home textile enterprises to expand the domestic market. It is hoped that through the exhibition, strong dealers will be able to pass the elegant lifestyle advocated by elegant life to consumers, so that Chinese people can get the same high-quality curtain as the United States and Japanese market at parity.

In fact, there are many brands and enterprises that have unique survival skills in the curtain Market, such as elegant life. They have launched their own finished products curtain or custom curtain with their own brand characteristics.

It is worth mentioning that in the recent Intertextile home textile exhibition, the "finished curtain" is also a hot search word, and the home textile brands of the main curtain products are also playing the leading role in the exhibition. During the exhibition, the latest products, concepts and services on the finished curtain are actively displayed.

The organizers of the home textile exhibition not only set out the exclusive exhibition area of the finished curtain, but also organized the related activities synchronously during the exhibition, so that brands, distributors, professional spectators and consumers could fully interact with each other and work hand in hand to popularize the concept and products of finished products.

Besides the convenience of purchase and convenient installation, what are the characteristics of finished products? Why do consumers grow grass? You can go to Intertextile home textile exhibition! Find the secret about finished curtain!

On 28-31 August, weeds at the National Convention and Exhibition Center (Shanghai). This hole is worth entering.