The Clothing Industry In All Parts Of The Big Clothing Wholesale Market Is Cold, And The Textile Industry Is "Suffering".

Since the beginning of this year, the links between the upper and middle reaches of the textile industry, from raw materials, production to sales, have been grieved. The economic environment, industrial transformation and social transformation have all forced the textile industry to enter the era of sadness, joy and pain together with other industries.


Once the noisy wholesale market no longer exists, facing the electricity supplier, the rent of rents, the sharp decline of passenger flow, clothing wholesalers are abandoned in the corner!


The development of four wholesale clothing markets


As the most concentrated city of garment enterprises, Guangzhou was born with a wholesale market represented by white horse, red cotton and thirteen elements. In April 2018, a large-scale tenant protest took place in the thirteen garment wholesale market in Guangzhou, and their purpose was only to survive.


Shanghai, as a transportation hub for North and south, Cheap Road, which is adjacent to the railway station, has become a wholesale and retail market in the East China region. It is also known as "cheap road". However, Shanghai Cheap Road, which is on the transition route of high-end clothing brand, has lost its low price advantage and lost its popularity.


The wholesale market in Sijiqing, Hangzhou, with low rent and the location of traffic connecting Jiangsu, Zhejiang and Shanghai, is a V market with a length of 1.6 kilometers for Qian Tang. However, because of the convenience brought by the electricity supplier, the style of the commodity is identical and the price is transparent. The profit of the commodity has been continuously thinned, and the wholesale market is not as good as before.


At the north end of the Beijing zoo wholesale clothing market, it can be said that the largest clothing wholesale market in the north, serving tens of millions of people in Beijing and Tianjin, radiating North China, northeast and northwest.


At the end of 11 in 2017, the famous wholesale clothing market of Beijing zoo ended the final evacuation. In November 30th, 11 wholesale markets and 1 logistics companies in Beijing moving batch area were closed down, and the batch became history.


It is hard to do business everywhere and suffer from clothing wholesalers.


"In the past, like this season, it is the peak season for wholesale summer wear. The market is crowded with people every day. But in recent years, the passenger flow has dropped significantly. Sometimes the clothes sold every month are not enough to meet the rents of stalls."


"Like me, the less than 10 square stalls, the rent has risen from 70 thousand last month to 90 thousand, or nearly 30%, while the more intense is the harder business. Even a lot of shopkeepers have abandoned an independent stall and chose to share a stall with others. Mr. Cai, the clothing store owner of the thirteen row in Guangzhou, gave feedback.


"Now the clothing stores are generally affected by the impact, before the old customers have been shut down, how many wholesale business still exist?" Hangzhou wholesaler Wang can reveal.


The days of clothing brands are even more sad: the turnover of famous brand stock exceeds 300 days.


Besides clothing wholesalers, the days of clothing brands are even more sad.


Recently, La Natsu Bell, the most familiar woman dress brand, exploded frequently. The stock price dropped by 52%, and its market value is about HK $2 billion 400 million. Another one, Daphne, once the biggest shoe giant, had a market value dropping from 17 billion to HK $470 million from its peak.
 

The overall growth trend of textile and garment industry has slowed down in the second half of 18 years, and this trend has lasted to 19 years. In 19, 1-5 months, footwear and knitted fabrics increased by 2.6%, an increase of 6.5 percentage points over the same period in 18 years.


Consumers' disposable expenditure and Consumption Willingness decreased, which significantly inhibited consumption, especially for alternative consumer goods (clothing, cosmetics and gold and silver jewellery) all declined compared with the same period last year.


The number of days of inventory turnover in garment enterprises has increased, and the performance and overall inventory of clothing brand listed companies in 18 years have been increased:


1, popular brands: Hai Lan's home, Taiping bird, Semir, GXG


Hai Lan's home performance and net interest rate are higher than the other 3 brands, but the inventory cost exceeds 9 billion 500 million yuan, and the inventory turnover days exceed 300 days, far higher than the other three brands.


2, high-end brand: the most popular star is the fashion.


The inventory turnover days of high-end clothing brands are generally higher than that of mass leisure brands, basically higher than 200 days, and the positive inventory turnover days exceed 365 days. However, the stock turnover time of earth women's clothing is only 168 days, and the net interest rate of the brand is above 27%, far exceeding that of other listed brands, reaching 2 times the average of the industry.


3, sports brand: the growth of sports goods industry in the future is expected to maintain a 10% growth.


Anta's sales revenue reached 18 yuan in the past 24 billion 100 million years, and its inventory turnover lasted only 80 days. Its brand FILA has maintained a growth rate of more than 70% for 18 years in -19.


Under the trend of cold consumption, it seems that the relatively small impact is also affected. Domestic clothing consumption demand is not strong enough, and the market is weak. Few people are willing to buy clothes. Clothing enterprises are bringing about inventory turnover problems due to insufficient demand, and the number of days of inventory turnover is prolonged.


Textile enterprises have difficulty in purchasing foreign trade and inventory pressure.


Textile and clothing are closely related industries. Since July, the off-season is deepening, and the fabric producers in Wujiang, Suzhou lack bulk orders, mostly based on small bills.


Weaving factories are slowly moving goods, and grey fabric inventory is still at a high level. A person in charge of textile enterprises in Wujiang has revealed that the domestic orders are acceptable this year, but foreign trade orders are few, which is 80% less than in previous years.


The Guangzhou area is the spot product enterprise gathering place, but these enterprises' situation is also not optimistic. It is understood that since the summer off-season, there are many spot products of the retail department nobody cares, has closed down. At present, textile enterprises have difficulty in receiving orders from foreign trade.


Through the appearance of the essence, the whole industry feels the business is hard to do. Industry downturn, take care of goods, business is cold!


With the economic downturn and market saturation in recent years, competition has become increasingly fierce, because the textile industry has obviously arrived at a crossroads of anxiety and anxiety. It needs qualitative breakthroughs and expects rapid and comprehensive transformation. However, in this era of complex transformation of technology, culture and economy, it is obvious that an industrial transformation is not easy.


Textile enterprises should improve their internal strength in the current environment, and make meticulous management from product positioning, commodity planning, supply chain management and other aspects, so as to maintain performance and inventory and cash flow to a relatively healthy level.