How Does A Novice Open A Clothing Store? The Key Is To Pay Attention To These Five Points Before Opening A Shop.
Many of the novice who have no shop experience want to start a clothing store to start their own business, but are afraid to start shop failure. So how can we solve this problem? How can a novice succeed in opening a clothing store? In fact, it is not difficult for a novice to succeed in opening a clothing store. The key is to pay attention to the following five points before opening a shop.
1 must be noticed before opening a clothing store. Store image should not be careless.
Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors. In fact, in the aspect of store image design, we should not move the previous set of standards. Instead, we need to investigate the shops themselves and the surrounding situation, and look at the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standards.
Before you open a clothing store, you must pay attention to 2. Clothing shop decoration skills to master
Fitting in style is half the battle. Decorating is a complex matter. There are too many details such as time arrangement, project budget, qualification of decoration company and so on. If you want to make partial alterations, you will always communicate with the decoration company for a whole day. Therefore, many people simply do things perfunctory, or plaster a few crepe paper on the wall, or choose the color of the walls randomly, and brush the dark green walls of the shops which are not enough light, so that it seems that the shop does not turn on the lights from outside, so the consumers are not in the mood to go in.
Before you open a clothing store, you must pay attention to 3. Elements of store design
1, the color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of the dress and decoration, which will make the store look dull and monotonous.
2, the purpose of lighting. Lighting plays a key role in clothing stores. The same clothes are completely different from lighting and lighting. In particular, the spring and the United States multi brand discount women's models are displayed by the spotlights. The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).
3, fitting rooms are very important. Customers decide to buy clothes mostly in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final purchase of customers.
4. Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.
Before opening a clothing store, we must pay attention to 4 and open the clothing store. Know about stock
To open a clothing store, besides having a good sales method, the most important thing is to "understand" the purchase. How the clothing store operates is closely related to the positioning of merchandise and the view of purchase.
"Understanding" contains a lot of content, not only to know the location of the purchase, the price level of the wholesale market and the customer base, but also to understand the preferences and characteristics of the customers, and more importantly, to clean the goods. But this kind of experience needs time and experience to accumulate continuously. Remarks: Xiaobian also talked about articles about purchase in the preceding chapters, and need to know about them.
Before you open a clothing store, you must pay attention to 5. Product display
Okay, Chen Li can perfectly display the advantages of online agency products, giving consumers impulse to buy. Product display is also a very deep knowledge. 40% of the sales quality is in display. Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.
How does a novice open a clothing store? These are the five points that must be noticed before opening a clothing store. I hope this will help your boss to successfully open a clothing store.
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