The Skills Of Selling Clothes Can Master These Three Big Single Technologies, And You Can Also Be A Big Single King!

Selling clothes one by one is very difficult to improve sales performance, because even if you receive 20 customers a day, one person buys one, it will be 20 pieces, but even the list is not the same. One person may buy several pieces, and such customers will come out of two or three performances a day. In the process of selling clothes, what kind of technique is easier to make? The answer is: 30%, sales of products, 70%, "not sell words," this is the 37 law of large single talk.

The 37 laws of big talk

What kind of technique is easier to make? The answer is: 30%, sales of products, 70%, "not sell words," this is the 37 law of large single talk.

Almost all the big bills are not generated by the product recommendation itself. Only through chatting sales, can they have the opportunity to become large orders.

Many shopping guides think, I have tried to recommend more styles to customers, but why is he unwilling to accept it? That's because you can't talk. Let's take an example.

"The fashion chosen by the beautiful woman is so fashionable. It must be a fashion profession. Are you a designer who envied me?

"Wow, really, no wonder you dress so fashions, and the jewelry you choose is also so fashionable. Designers are usually cool, but designers work hard. I don't know what hobbies you usually have.

Wow, mountaineering is very good. It can relieve work pressure and is good for your health. By the way, we just have a product that is fashionable and suitable for sports wear. "

By chatting like this, it will lead to more customers' needs, and more recommendation will help.

So, try, 70% "not sell" words, 30% talk about the product itself!

Average customer trial number

So, how can we make a large list? Actually, the list is not difficult.

In a single open class, we conducted many surveys on the same questions for students: you have received several customers in the last day, and several of them have tried on them. Among them, a total of several tries were made, and several customers were traded, and several transactions were made.

In a recent public class, two students from the same brand answered this question. The first student (we call the trainee A) replied that she had 4 customers tried on the latest day and tried on 7 items, 2 of them had a deal, and second students (called trainee B) replied that she had tried 4 customers on the last day, 12 of them tried out, and 2 of them had done business.

So, these two students are the same customers who try and wear customers. What is the result of the transaction?

The number of trainees A is 4, while the number of trainees B is 7. That is to say, on this day, the A rate of trainees is 2, while that of trainees B is 3.5.

If you are trying to wear customers, the average number of trying on 3 pieces, the joint rate is almost impossible to exceed 1.8. In more than 90% of cases, the higher the number of trials, the higher the joint rate. The number of wear tests is proportional to the joint number. Therefore, if you want to improve your joint rate and customer price, the first step and the simplest way is to increase the number of trying to encourage customers, and there will be a substantial increase in the joint rate. Please pay attention to this noun -- the average number of customers trying on them.

[big list] from multiple elections to multiple elections

How to make a large list? The basic principle is to encourage customers to try more. But will customers buy more if they try more? Not necessarily, so you need to do it from multiple elections to multiple elections.

A customer came into the shop and saw a jacket. After the test, he felt good, but it seemed that he still had some shortcomings. So the shopping guide took two scarves. The customer felt the advantages and disadvantages after trying out two scarves. Then I went on trying other styles.

This product that has been trying on customers' initial demand is a typical "multi choice one". This method not only makes it difficult to produce large orders, but also increases the hesitation of customers.

Then, how to "choose more"? The answer is to encourage customers to try different styles and products. Through occasions, scenes of life to guide customers to do so, there will be large single possibility.

Therefore, not only do you want to do more tests, but also try different styles or categories.

The above is the skill of selling clothes by Xiaobian. If you master these three points, you can also be a big single king!