Don't Let These Display Mistakes Harm Your Shop.

Display is an important part of clothing store operation. Good display skills can help greatly improve your store performance, but it doesn't mean that the prettier the better, the better the high-end, the correct display of your shop style and location. But there are always some misconceptions in the women's clothing store's display, resulting in the failure of store operation. Today we will take a look at the misunderstandings in the display of women's clothing, and dress bosses must remember them.

　　 Women's clothing display taboo 1: invariable display

If we understand the ultimate goal of display, we will start with the sale of goods, and your display is basically around this purpose. So all your actions are reasonable. Therefore, we should be flexible when making exhibitions.

The invariable display may give customers the freshness of the first entry shop, which is less attractive to the old customers.

In the process of patrolling the shop, we will find some misunderstandings.

1, after the display of the shop, the shop has remained unchanged, and the promotion area is always unchanged, always displaying the same merchandise.

2, employees spend more than ten minutes a day to do things on display, not thinking about how to make adjustments to attract customers more.

In fact, our shopkeepers and employees have enough time to change the current display. Even a slight change can bring fresh feelings to customers.

Do not always wait for the "showmaster" to make a "earthshaking" change, and spend one or two nights to solve all the display problems.

　 Women's wear taboo 2: display for display

Display is to sell goods at the right place, so the starting point of all display is to sell goods, rather than pursue the exhibition itself.

From this point of view, we should display products to the customers to the maximum extent and create a shopping environment that is easy to see, easy to choose and easy to buy.

Now we are familiar with such problems.

1, commodities can not be seen from each other.

2, the tiled goods are displayed vertically, ignoring the commodity characteristics.

3, goods are not displayed at all, and there is no sign of shortage.

4, key commodities are displayed in closed cabinets, and there are no goods displayed in the gold location matching the location.

5, there is no correlation between goods.

Because of these reasons, even if your products are displayed neatly, cleanly, and lots of stacks are made, sales promotion is not good, because you have neglected the purpose of display: easy to see, easy to choose and easy to buy.

　 Women's clothing display taboo 3: Beauty is not exhibition.

Some shopkeepers or shopping guides think that they can attract customers' eyes by attracting beautiful customers and attracting customers. In fact, this is a misunderstanding. Do you want to learn more articles?

Display is not simply a way to make shop products more beautiful.

Just like, I can make a window very beautiful, very attractive, so that the people of a street are attracted, but this window is not its theme, not linked to the display theme in the shop, and not linked to the commodity.

Let customers only see your Windows, but not inspire them to buy, want to enter the shop to see the feeling. Just like seeing a very nice picture, I just admire how good the painting is, but I don't want to have it.

More specific points are:

For the sake of good results, shirts, T-Shirts, neckties and other goods are stacked into a shape of a flower, which, though beautiful, violates the basic principles of display: easy to take and easy to get and display the goods to the greatest extent to the customers.

Do you think this display will give customers a sense of freshness and curiosity?

NO! NO! NO! But such a display will make customers reluctant to destroy, reduce the opportunity of contact between goods and customers, and can not very well display the goods in front of customers.

Therefore, beauty is not the fundamental purpose of display. The function of display is to increase sales and reduce inventory. Most customers go to shops to buy goods not only by being attracted or liked, but by impulse buying.

Therefore, when we are in Chen Li, we should pay more attention to starting from reality and starting from sales volume.

　 Women's wear taboo 4: think that display is the only important factor.

We say that display has a positive effect on sales, but it is not the only key and the only important factor. Some shopkeepers may have too much expectation of the display. They may spend a lot of money on the display, and find that the sales volume is not expecting the effect, which leads to disappointment in the display, thus giving up the display.

The exhibition is based on the high homogeneity of goods, prices, services and our competitors, and is closely linked with these links.

Therefore, while we are doing a good job of display, we must also pursue other competitive technology professionalism. We must not do business poorly. It is not good enough to display, because sales are a closely linked whole. If a link is not done well, it may affect the final sales.

So, finally, it is concluded that display is a technology to promote the sale of goods, but never wait for the past to help you solve all kinds of problems. We store mainly think of ourselves in the consumer's perspective, what kind of display the consumer needs, what kind of display we do, start from the front, start from small things, and display is not profound, as long as we seize the two important points of consumer demand and promote commodity sales, your display will not be bad.

These are the taboos of today's women's dress show. I hope you will pay attention to avoid these display mistakes and kill your shop.