Zhou Guan Lu Business Summer Children's Market Hot Shandong City To Accelerate The Layout

In the summer vacation, the market of children's business in Shandong is hot. Children's amusement facilities, children's parent-child education, children's catering and children's service have gradually become the standard of the big business in the island city. No matter the integrated shopping center or traditional department store, there are children's indoor amusement parks besides the original children's clothing, children's photography and other shops, and the proportion of children's business is increasing.

In addition, the "joy food" (special reading) under the command of the COFCO (thematic reading) is speeding up in Shandong. Public information shows that the future of Shandong commercial area will focus on the commercial operation and development of Ji'nan, Qingdao, Yantai and other core cities, and create Shandong regional commercial flagship brand.

　　 1, Joy City accelerated layout of Shandong after Yantai, Qingdao is expected to fall again Ji'nan

At present, the well-known brands in the commercial real estate sector are constantly in Shandong. In Ji'nan, following the impression city of Huarun and the Mixc, Vanke, the great joy city of the food department will also join in the commercial battle.

In Qingdao, in addition to the Qingdao North District project, COFCO also has another commercial project in Jimo, Qingdao. In July 2017, the Jimo Economic Development Zone signed a cooperation agreement with COFCO land. The COFCO Jimo commercial project was located in the Development Zone, east of Chang Guang road, west of Qingyun Road, north of Ningdong Road, and south of Meng Wang Road, with a total area of 172 mu.

Last February 12th, COFCO owned 637 million yuan to compete for two land in the Jimo Economic Development Zone, one of which was pure residential land, with an area of about 59 thousand and 900 square meters, and a commercial land with an area of about 54 thousand and 400 square meters. The second product lines opened in 2017, the great joy spring breeze, will be stationed in Yuecheng real estate. It is reported that the joy city and the "great joy spring breeze" are two parallel product lines. The new product line focuses on catering, entertainment and other experience formats, mainly targeting the product type of the main regional business.

Qingdao is the second city where joy is located in Shandong province. Yantai's great joy City, which opened in 2014, is a project in Shandong province.

Throughout the country, Joy City Holdings is also continuing to expand its layout. Last month, Joy City Holdings released a record chart of investor relations activities. It mentioned that as of the end of last year, the total area of the construction of Yuecheng holding and Joy City real estate project has been more than ten million square meters, and now it has 26 cities. By 2021, the layout cities will further expand to 45-50 cities.

In the second quarter of this year, Joy City Holdings added 8 real estate projects, located in Chongqing, Ningbo, Suzhou, Tianjin, Meishan and Huizhou, with a total investment of over 4 billion yuan.

　　 2, summer shopping mall children continue to be hot, Qingdao business circle every surprise summer vacation.

The summer vacation is drawing to a close. During the summer vacation every year, the main customers of the shopping centers will bring children's families. In particular, the implementation of the comprehensive second child policy is promoting the full flowering of children's economy. Children's consumption is becoming more and more popular in the domestic business field. With the increasing popularity of children's business, the activities launched by shopping centers are also being introduced. In addition to daily parent-child entertainment and extracurricular education, some indoor amusement parks and experiential activities are also active in shopping malls.

In the new application scenario, consumers are no longer willing to pay for just the value of the goods themselves, but pay more attention to the experience premium brought by the goods. More and more shopping centers are willing to build hundreds of thousands or even millions of indoor playgrounds. The rapid growth of children's formats has become an essential form of children's leisure in shopping malls, and has been promoted to another "standard" of shopping malls and shopping centers after theaters and restaurants.