What Do Customers Do When They Know More About Sales Skills?

case

Xiao Wang is a salesperson in a clothing store. He met many similar customers. When he bought clothes, he had a lot of stores. When he was selling, Xiao Wang always racked his brains and used a lot of sales techniques. Whenever Xiao Wang asked a question, the customer said, "you don't always ask my needs. This is the way you sell, I know that." Or else, when Xiao Wang said he wanted to approve, the customers said they were routines. Xiao Wang feels that his customers are hard to deal with.

Cause analysis

To meet such a customer, the first thing we need to do is to identify why our customers can always see and recruit. Generally speaking, there are two reasons for this:

Situation 1: Xiao Wang's intentions are too obvious, and there is a lack of lubrication between questions.

Situation 2: customers deliberately do not cooperate, want to guide sales.

In the face of these two situations, how can salesmen improve?

For the first case, it must be because the salesperson's speech made the customers feel disgusted, that is, the communication we said was not in place. This is also a common problem for many new people. When they ask questions, they often become very mechanical. There is also a lack of necessary connections between problems and problems, so it is easy for customers to feel confused.

Situation 1: for this situation, give 4 suggestions to salesmen.

No need for too much skill.

In fact, too many sales skills may be self defeating when speaking. If more important customers, it is advisable to do it with their own sincerity. It is natural to do according to their preferences. If you must add a skill, you may cause your body language to be bad or speak too awkwardly, which makes it easier to lose customers.

Multi purpose praise

In fact, this is a more reliable plan to create a good image for our customers. There are also similar smiles. These are the lubricants in our sales communication process. With these, your communication will be more acceptable to customers.

Do the right thing at the right time.

I saw a lot of salesmen, not that he was asking questions, or something wrong with what he said, but they did not choose the right time. For example, when the customer came in, he did not know anything to introduce a product to the customer, that is, he did not choose the right time. Or ask people to do what they do when they enter the door. They will not be too abrupt to ask for a certain time frame. So the salesperson must pay attention to asking the question at the right time.

　　 More practice

The reason why salesmen fail to do a good job is many times because salesmen are not familiar with sales skills, so they do not know how to use corresponding sales skills. Under such circumstances, they can only practise more and work together with their colleagues until they are thorough.

Situation 2: for this situation, give 3 suggestions to salesmen.

Create new sales techniques

Selling skills will be used to meet these requirements sooner or later. We should emphasize that we should keep pace with the times, and be good at summing up some skills in dealing with the usual sales process. Maybe the newly concluded skills just match the times, which can play a great role, and colleagues often hold similar discussions to resolve the common problems that our sales consultants encounter.

　　 Different methods are adopted for different customers.

Every customer is different, so for different customers, you can't always use a sales skill, fine tune skills, and make the methods more fulfilling. Such sales skills are like lubricants, which will make customers more receptive.

　 Turn sb.'s trick to one's own use

For such customers, we can make proper silence, which may suppress the arrogance of customers. Sometimes, some customers need to treat him like this before he can be more considerate of salesmen. In addition, we should pay attention to details, and understand the deep meaning of customers through body language and customer's words, thereby reversing the initiative.

It is believed that few customers come to stores to deliberately sell the salesmen, or to challenge salesmen's sales skills, mostly for the purpose of choosing suitable appliances. This means that our salesmen can only improve themselves and strengthen their business knowledge. A sincere, reliable and professional salesperson must never refuse. It is hoped that this article will enlighten us all that we can not stay in the ancient way, only the true feelings win the hearts of the people.