Do You Sell Underwear Shops? What Do I Need To Prepare For Opening An Underwear Store?

In recent years, the development of underwear stores has been particularly fast, attracting more and more investors. But now the underwear industry is in a situation of fast fish, slow fish and strong people who eat the weak. Now, do you still earn money by opening underwear stores? What do I need to prepare for opening an underwear store? Let's take a look at Xiaobian today.

　 　 What do I need to prepare for my underwear store? 1, deal with fierce competition.

At present, the underwear industry is indeed very prosperous, but it still needs to invest prudently, and has strong psychological endurance and ability to control the market. In addition, in the fierce market competition, the price war is becoming more and more intense. Therefore, it is best to have some measures to deal with, whether it is to win the price or win the brand characteristics, at least there is a competitive power other than price, otherwise it will be difficult to survive in the cracks.

　 　 What do I need to prepare for my underwear store? 2. Identify target customers.

Underwear stores are not open at random, you need to identify which consumer groups you want to face, such as students, and specific age groups. Therefore, to determine and subdivide consumer groups, we can determine which brand of underwear we sell.

　　 What do I need to prepare for my underwear store? 3, choose the right place to open shop.

Choosing a place to open a shop depends on the consumer group and investment ability. Generally speaking, the better the location, the better the business, but the greater the risk of investment. Because the rent is higher, but it can not be too remote. After all, "wine is also afraid of the alley". Secondly, we should choose areas with clothing sales atmosphere, such as pedestrian streets, commercial streets, shopping malls and supermarkets.

　　 What do I need to prepare for my underwear store? 4, careful brand selection

Brand is very important to the success of business. Generally speaking, what brand should be chosen depends on the local economic level, and the quality of the brand must be excellent. The brand must have the strength and the long-term development market determination. Generally speaking, the medium and low-grade brands are moderately priced and have large profit margins, which are more suitable for the sale of underwear stores. At present, the underwear brands are divided into one or two and three lines, so investors should not only depend on brand awareness, but also credit and service. The opening of underwear stores is only the beginning. The promotion and overall planning of the latter stores are more important, so the strength of the brand is reflected at this time.

　 　 What do I need to prepare for my underwear store? 5, style

It is difficult to know what products the customer needs for the first time. It is recommended that the 3 cups of A, B and C should be selected. After a good brand is established, it is necessary to choose the right style. No brand can sell well. Therefore, it should mainly sell the best selling style, so that it can also save money, speed up the process of customer selection, and enhance the customers' interest in products. In addition, the comfort of the product is also important.

The combination of products is a very deep knowledge. It can be combined according to women's chest characteristics, preferences for color, different climatic environments, etc., such as the northern women's breasts are more plump, the sizes should be chosen larger, while the southern women are delicate and exquisite, the small yards will be more salable, the winter color should be deep, and the summer color should be light. The product hanging board is also an art. The salable style and color must be displayed in the main position. The visual display of the hanging plate is also very important. The customers entering the shop must feel the cleanliness and taste of the overall display. Women are sentimental animals. Creating a beautiful shopping environment can stimulate their desire to buy.

　　 What do I need to prepare for my underwear store? 6, shopping guide selection

Shopping guide is also related to the good or bad performance. Experienced customers can judge the size of the cup and give accurate advice to customers. The age of shopping guide is best at 28-40 years old. Too young girls recommend underwear to make people feel lack of authority. Even if the size is the same, there will be differences in appearance and function. Therefore, shopping guides should persuade customers to try on them. Girls who buy underwear for the first time tend to be shy. Shopping guide should dispel their nervousness and give the correct explanation so as to leave the best impression on customers.

　 What do I need to prepare for my underwear store? 7, choose publicity points.

In general, targeted advertising can bring direct benefits. A small underwear shop can't have lots of media advertising investment, but investors can spend a lot of money to do practical things, such as displaying billboards for promotional activities, making light boxes at the door of the shop, distributing some leaflets, coupons, etc. in the concentration area, and also planning window shows. Please show one or two models. Attractive promotions and gifts can deepen your feelings with your customers and narrow your distance. It's also a good way to maintain price stability and discount.

In addition, if you choose strong underwear brands, you can share the brand media advertising effect. Your customers will have more benefits than other underwear stores, and your benefits will be better.

To sum up, before opening the underwear shop, we must make a comprehensive analysis and preparation, do a good job in a targeted manner, do not have to look before and after, and do not act rashly. When you have a rational understanding of the tempting "money scene" and potential risks in the underwear market, we believe that we will be able to gain a firm foothold in the fierce market competition.