How To Solve The 10 Major Problems Of Losing Customers In Clothing Shops?

Easy to open shop, difficult to keep shop! Why do many clothing stores have plenty of customers in the early days but few behind? This makes many clothes shop owners very doubtful. Today, Xiaobian Xiaobian helps us analyze the reasons for the loss of customers. Let's take a look at your shop.

　 10 reasons for the loss of retail customers

Because of price reasons, price increases and so on.

Because of product reasons, defects or styles.

Not satisfied with service, overly harassed, etc.

Because of channel reasons, transactions are inconvenient.

Feel the integrity of enterprises.

Interests or commitments are not fulfilled, for example, at the end of the year, member points are not exchanged.

Because of management reasons, customers worry about losses.

Care for customers is not enough.

Switch to competitors.

Natural loss and so on.

Importance of customers

1, keeping an old customer costs about 1/5 of the cost of winning a new customer.

2, old customers are more likely to launch marketing activities than new customers and have higher acceptance of product services.

3, 80% of corporate profits come from 20% of its customers.

4, the essence of modern enterprise competition is the competition of customer loyalty.

How to block the gap of customer loss?

One

Understanding customer psychology

People often say "the heart is a belly". You never know what the other person is thinking. However, in a large number of retail stores, whether customers buy or not buy a product is determined by their psychological motivation.

It is of great significance to analyze customers' purchasing psychology and take corresponding measures to help retailers find market opportunities. Therefore, careful study of customers' purchasing psychology is an important condition for doing business and preventing customers from losing.

The purchasing psychology of customers can be roughly divided into:

Rational type, price choosing type, seeking new type, seeking name type, customary type and indefinite form. In the process of operation, the retailers should carefully observe and study the customers' purchasing psychology, take different measures according to different psychological types according to their actions and actions, so as to make the customers happy and satisfied.

Two

Do quality marketing well

Honest and honest management is the key to keeping good relationship with customers and retaining customers. The most troublesome thing for customers is to spend money but not to buy goods that are real and satisfying. Only by consciously refusing to sell fake and inferior commodities, do not mislead consumers, and do business honestly, honestly, honestly and honestly, can we win the trust of customers, and at the same time, we will surely bring huge returns to retailers.

Good faith management is the foundation and guarantee for gathering popularity and increasing profits. It is also an important magic weapon for retailers to make business bigger, stronger and longer. In many cases, most consumers are diverting consumers to the battlefield because of the poor quality of their products.

Therefore, retailers can only gain advantages in the market and only attract customers and retain customers only when they work hard on the quality of goods and ensure the durability and reliability of commodities.

Three

Improve service level

With the continuous development and deepening of market economy, the degree of homogenization of commodities is more and more obvious. How can retailers improve their profitability and competitiveness in the same price and the increasingly fierce competition among businesses today?

The answer is simple, that is, to improve service level, win customers by service, promote sales by service, and protect the market by service.

Some retailers are weak in service and arrogant, resulting in the loss of some customers. As an intangible thing, service has the unmeasurable characteristics.

However, as a retailer, we should be aware of the main selling points of the commodities, such as brand, price, quality, performance, packaging, and so on. We should express our sincerity, enthusiasm, kindness, patience and keep smiling all the way through the whole service process to win customers and improve sales performance with the best quality service.

Of course, in order to let customers buy reassurance, without worry, after-sale service must be done well.

Four

Maintain customer relationship

Under the buyer's market condition, customers decide the fate and future of the retail store, which is the top priority for a shop to survive.

Therefore, whoever owns more customer resources will have more market share and who will be invincible in the fierce market competition. Therefore, we must maintain hospitality.

Customer is a treasure, and relations should be done well. If we want to have a good relationship with our customers, retailers must be open-minded in learning, constantly charging and improving their self-cultivation and quality.

Retailers must always pay attention to your customers. When some new products come out, when they are active or on holidays, you must contact them. The result of careful watering is deep roots.

Preventing customer churn is not only an art, but also a science. Retailers need to constantly check and review their own problems and deficiencies in their daily operations, and actively improve, and ultimately acquire, maintain and increase customers, so that more customers are willing to go to the door again.