Zimple The Right Choice Of Women's Clothing Brand Is More Important Than How To Make Efforts.

At present, the clothing market, I believe you have heard a lot, or feel a lot, that is, in many projects, how should we choose the brand? What kind of women's clothing brand is more worthy of our participation? Today, Zimple will discuss this issue with you first.

In today's market environment, we find that the most frequently heard voices around us are:

1, the traditional retail industry is not easy to do.

2, a certain fast fashion brand wide range of frequent shops, financial data, the tragic depression and sustained decline in performance growth;

3, the electricity industry has a great impact on the entity, but the entity store does not have the electricity supplier industry.

Do you feel the same way? In fact, the clothing market today is the best and the worst. Today is to discuss with you how to choose women's clothing.

Have you noticed whether anyone will go shopping now? Is it a bunch of old aunts or old men? In fact, of course, 80, 90, or even after 00 young people as the main consumer groups, then do you know the characteristics of these people?

They are looking for taste, experiencing new things, having strong self thinking, emphasizing their spiritual wealth, and changing styles. In this era of "getting young people to get the world", the consumption ability of the millennial generation is obvious to all.

Next, everyone may start thinking again, how can we conquer these young people?

I will provide you with some inspiration to teach us how to excavate and discover this young market.

Do you still remember the unlucky incidents of UNIQLO joint T-shirt jumping in front of friends? The scene was so hot that it was unbelievable!

UNIQLO did a very successful job. It captured the psychology of a group of young people.

According to the latest report released by fashion agency Thredup, 25% of female consumers said they would no longer buy fast fashion clothes from 2019, most of them young consumers.

Forever 21, New Look quit China, GAP decided to close nearly 1/4 stores, and even the fast fashion giant Zara and H&M performance also declined.

So back to the question, the younger generation of people is actually not satisfied with Taobao shopping!

Why do I say this? Taobao shopping is all about street clothes and no personality.

As mentioned before, the fast fashion brand's frequent closure of stores, the miserable depression of earnings data and the sustained decline in performance growth are due to the consequences of the upgrading of consumption and the end of the one-off clothing carnival. In fact, we carefully observed that many e-commerce brands have already moved to offline stores.

Starbucks cat scratch cup, do you remember? It's also robbing. Young people have such a shopping impulse, then, as the main force of current consumption: what do they like to wear after 90 or 00?

1, they prefer original and personalized clothes.

2, star, net red recommended clothing

3. Chao brand clothing: one of the brands: Lining

By analyzing the contemporary consumers, do you have some basic understanding of how to choose the right brand? What kind of clothing is more easily loved by consumers?

1, cross border joint IP section;

2, original and personalized clothes are recognizable.

3, cost-effective, texture, not the style of disposable clothing, but also in line with the requirements of social green environmental protection concept.

4, shops have scenes and shopping experience is more experienced.

The above clothing will be more popular with consumers, so when choosing brands, we should choose the direction of consumers' attention.

Choosing a brand is like choosing a partner, and a brand is also a soul. Sometimes we do not work hard, but we do not choose the right direction and run all the way in the wrong direction.

So we suggest that when we choose multiple subjects, we should know what is best for ourselves, whether the brand chosen is in a fast rising period, or more importantly, the founder. The height of the founder determines the height of a brand and whether it is suitable for our investors to follow. After all, investment is risky and we need to reduce the risk.

The above is just a few points that Zimple ladies wear to share the right choice of women's clothing brand. I hope it will help you dress owners.