More Than 70 Thousand Pieces Of Down Coats Sold In Single Season. Clothing Business Story Sharing

Breakfast shop, lighting, clothing, contracted fish ponds, auto finance loans, websites have been developed. Ah Hai, 36, described himself as "bold and bold".

As long as it is a matter of its own recognition, we dare to fight and do it.

Just like this time, he made the remaining 300 thousand of his entire business in the wholesale clothing business. Unlike the previous failures, he turned over to win a beautiful battle - more than 70 thousand pieces of down coats sold in the winter of 2017, which is a pretty good result.

　 300 thousand rise from the bottom of life

　 For AI, 2016 is a special year.

This year, he gave up his own "you I he life net" and meow product nest, the former set up a regional living community platform, eating, drinking and playing Tesco can be completed on top, before the US regiment and hungry, it already had the takeaway function. And meow products nest, is intended to make the clothing field "Alibaba", take the B2B net batch mode.

In the rapid development of the Internet economy in 2012, this plan is a long-term vision, but the project can burn money for a long time. After about 6000000 investment, the output is still not ideal.

He thinks that it is better to concentrate on the industry that he is good at. After repeated consideration, I returned to the garment industry that I had been letting go for a long time.

However, the start of AI's business is no more relaxed than it was just 5 years ago (2011).

First, there is a shortage of funds. A number of entrepreneurial failures, ah Hai has basically exhausted all the family property. He said that when he opened the 1 shop, he had only 300 thousand yuan in all his property.

Next is the manufacturer's failure. With the failure of the venture and the shortage of funds, many of the old manufacturers decided that he could not turn over again, so he no longer continued to supply. Before accumulation, the supply of resources could not be reused and everything started from scratch.

Finally, the market is depressed. Many factors, such as industry transformation, consumption upgrading and economic environment, have caused a certain impact on the traditional clothing wholesale industry.

In the face of the above disadvantages, it will certainly not be easy for anyone else to be admitted.

But the sea is different. He failed, and more than once, not afraid of one more time. If there is any bargaining chip in this sea, it is that he can "afford to lose". Now that he has reached the trough, what is worse? In his words, "we are ready to start from scratch again."

　 The only thing he needs to do is to go all out.

In the short span of a year, he expanded two stores, and sold more than 70 thousand down garments in 2017, which refreshed the whole market.

　 Internet thinking builds products and services

　 There is no way to go in life. Every step counts.

The Internet started more than two years ago, though it failed in the end. But for the first time, AI realized the importance of users.

He attributed the success to the previous experience of Internet entrepreneurship. "Users are the biggest, always thinking in the user's perspective, providing users with favorite products and services."

1, goods: 10 buyers, 500 down garments.

Unlike the previous personal running market, he recruited 10 part-time buyers, 24 hours a day. These buyers kept sending the latest styles to his cell phone. He only needed to filter out the desired style and pay the buyer's Commission according to the quantity, and the goods would arrive at the store in the next few days.

Ah Hai said that this method is both convenient and quick, and the most important thing is to get the latest fashion trend at the first time and provide it to the customers most wanted goods.

According to a Hai revealed that in 2017, autumn and winter, a total of more than 500 new models, an average of 3-4 new days, to ensure that customers enter the shop every day have a sense of freshness.

　 2, service: 500 people, micro letters, groups of millions of red envelopes and rain.

Of course, only goods are not yet available, and customers are also needed.

In order to attract customers, ah Hai has launched a WeChat group. Every day, it sends red packets in the WeChat group at random, relying on customers to pull customers. In a short time, it quickly set up 500 people.

After the fun, ah Hai will sing to everyone in the group. In order to pull people and interact with customers, in just two days, in the group issued a million yuan red envelope.

Once and for all, customers find that the boss is really funny. Whenever we go to the market, we will have a look at the store.

What surprised the customers is that not only the boss is good, but also the goods are good, the updates are fast, and there are free yogurt and snack supplies. Over time, these customers became loyal customers of ah Hai.

Ah Hai admitted that such a way of sucking passengers is obviously faster and more efficient than traditional street sweeping methods, and through mutual introduction of old customers, they are more recognised both for goods and for themselves.

The mobile Internet is promoting a "customer experience revolution" at the core of customer perception and needs. All enterprises or products that do not attach importance to customer experience will be eclipsed.

Under this situation, building an excellent customer experience has become the only way to capture customers and enhance the competitiveness of differentiated services in the mobile Internet era.

Ah Hai said that there are still many ways to improve the experience of customers. Next, he will set up a live room, through live broadcast and jitter and other means, the first time to display the latest model to customers.

This is a businessman who has gone through failures and setbacks without losing enthusiasm. Every time he falls, he deposits more capital for the future road.

This is a businessman who walks in the forefront of the era and industry. Every detail is a profound perspective and perspective perspective on clothing and business.

A Hai, who is rooted in the railway station business circle, intends to take another shop in the market next year. There is no end to the business. The road ahead is still very long term. But he said, nothing is impossible, keep up with the trend, dare to break through, and everything will come to an end.

Xiaobian, let's talk about five word sales tips.

In this era of sales win, sales is a kind of life philosophy permeating and permeating various activities. Sales can make customers survive and let customers follow their own development. For store sales, if you want customers to follow your development and purchase products, you must pay attention to these five words: pushing, pulling, grinding, coaxing, winding, and grasping these five words. I believe that your sales skills will be increased by ten times. Next, Xiaobian will talk about the functions of these five key words in sales.

1. Push:

When customers ask you for some unexpected expenses, you can push them up. But we should pay attention to a limit. We must master our own limits of authority and make decisions as much as we can. If you push them blindly, the other side will feel that you can't solve any problems, instead, they will make the other party look down on themselves and create obstacles for future sales work.

You can explain to the other side that the price of our company is uniform. I can reflect your request to the manager, and try to help you, but I can not reply to you now. Please understand me. Don't say "I can't solve it" or anything like that. I can't reply to the manager immediately.

2, La:

Find common ground. When you do not talk with others, you should try to know more about his situation, such as hobbies and so on, and strive to get closer to each other and resonate, so as to achieve effective communication.

3, grinding:

In peacetime, there are more visits and more exchanges, especially when money is difficult. We should set up the idea of saying goodbye to success and not saying goodbye to failure.

4, coax:

When appropriate, add appropriate compliments, and flatter each other reasonably. No one will refuse to smile and praise.

5, entangled:

The purpose of entangling is not to let the other person abandon himself. For example: once heard of people, a shop manager found that when he negotiated with a salesperson, he was always held up by salesmen. He always had no advantage in terms of contract, but every time he followed the salesman's train of thought. He told the business that you were too hard to deal with, and let your boss talk to me directly.

The clerk jokingly said, "my boss sent me to take charge of the business. You told our boss to talk to you directly. Are you asking me to finish class? What else do our boss want me to do? Our cooperation is not too short. We trust each other. You can't bear to see me off class. What's the difference? We can discuss it again. Are you right? After this talk, the other side felt embarrassed and gave up his request.