Jingdong Special Price Spike Business Optimization Home Page Added Independent Entrance

Recently, the spike spike business launched by Jingdong spike channel has been upgraded and optimized, including upgrading the product system, optimizing page display and adding new traffic entries.

It is reported that the special price spike in the original spike channel outside the entrance, has increased the home page independent entrance, home entrance merchandise will be from the special price spike commodity pool according to user preferences BI grab display, all goods have the opportunity to expose the home page.

At present, there are 6 TAB specials on specials. They are: selection, 9.9 mad rush, home department stores, 3C appliances, clothing beauty makeup, and tomorrow's notice. Since August 6th, factory direct purchase TAB will also be increased, that is, for the production of ultra-low unit prices produced by factory automation or production lines. Among them, the special price spike forecast time is 24 hours, the online time is 24 hours.

At the same time, the special price spike marketing shows the logic change to 1000 faces BI display, and each TAB high commodity display quantity does not exceed 200, selected TAB for all products BI display, classification TAB for the corresponding classification commodity display BI.

In addition, the quality requirements of the store in the qualification card control rules are as follows: the registered goods must conform to the qualification of the Jingdong merchants, and the ranking of the shop vane must reach the top 70% of the two main category, that is, the weathervane ranks at least 30% of the merchants. The shop must seek the online specials, and it is not allowed to go online again within 3 days after the spike.

And the quality requirements of the product are: the rate of praise is not less than 90%, the number of praise is more than 20; the online sale of special products is not allowed to be launched again within 7 days after the spike; the sales volume is no less than 1 days in the near 30 days, and the number of days of moving sales is not less than 7 days.

　　 In terms of commodity price requirements:

1. the threshold value of special price spike and high sales price increased by 199 yuan (mainly including digital, small household appliances, etc.) on the basis of category characteristics, and 299 yuan (mainly including computer office, clocks, etc.), 499 yuan (mainly second-hand goods, furniture and other categories), and 999 yuan (including computers, machines, mobile phones, home appliances and other categories). The price is 99.

2. to participate in goods need to meet spike marketing price is not higher than 30 days low price, of which spike marketing price compared to the foreground Jingdong price.

3. participation in commodity discount interval requirements: 70 percent off discount or less than 30 percent off (compared with the background Jingdong price), the high discount standard increased according to the category characteristics: 40 percent off (mainly clothing, home and other categories), 20 percent off (mainly 3C appliances category).

4. within 7 days after the end of the activity, the selling price of the commodity shall not be lower than the spike sale price.

Not only that, the name of the product must be clearly defined in the name of the brand or product name, specifications, and display characters within 30 characters. The main picture of the picture should be a white bottom commodity map (except for the special category with background map background). Except for the logo on the upper left corner, no other copywriters or detailed drawings are allowed, and the display characters in the promotional language are within 16 characters.

It is understood that the activities of the merchandise began 24 hours before the start of the spike to the end of the event, requiring the spike price and the real time price difference to meet 10% or more; the current real-time marking price can not be greater than the background Jingdong price; the purchase time of the booking merchandise must start earlier than the start time of spike sales. It should be noted that pre-sale goods can not participate in special price spike.