"Visual Merchandising - Window Display Design" Public Welfare Course Successfully Concluded

In May 26th, the public training course of "Visual Merchandising - window display design" organized by Shenzhen SME Service Bureau and Shenzhen garment industry training school was successfully concluded. Under the demonstration and guidance of EMMA Tang Hengfang, the students have developed their creativity and imagination to successfully complete the small works of window display design, which are full of interest and visual enjoyment.

The purpose of the visual merchandising display design course is to give full play to the display function of window display. Through the artistic scene display, we can make the product publicity more vivid and enhance the initiative and enthusiasm of consumers to buy goods. After EMMA Tang's demonstration operation and on-site guidance, students began to brainstorm, give full play to their imagination and accomplish many interesting and interesting works, which not only highlight the characteristics of the products, but also reflect the brand positioning.

EMMA Tang said that with the popularity of shopping malls and the intensification of brand competition, window display design and visual merchandising have become an important means to attract consumers' attention and enhance the rate of entry into stores. The major brands have also stepped up visual merchandising and window design. After several courses, the students have strong thirst for knowledge and good practical ability. Especially in the last class, we can make good use of the learned knowledge and tell good stories, so that the window displays are vivid, interesting and meaningful. In the future, if we want to better apply the principles of window design to work and life, we need to see more, learn more, practice more, look at the design cases of large brands, learn more about the aesthetic knowledge of color collocation, and more understand the intrinsic meaning of brands, so as to better realize the application of brand image and MI commodity story series terminals.

It is understood that the "visual merchandising window display design" public welfare course is a public project supported by the government's special funds. The purpose of the course is to promote the upgrading and transformation of the garment industry in Shenzhen, enhance the professional quality and professional skills of the employees, make up for the vacancy of post technology, and make Shenzhen design integrate with international design. Seven month Shenzhen garment industry training school will also be held. Clothing merchandising Public welfare training courses, all registered employees in the clothing enterprises in Shenzhen can sign up for study.

Excellent photo taken by Hongkong Fashion Institute:

More recommendations:

2019 clothing industry training guide for shortage of qualified personnel

2019 spring one year fashion design specialist course enrollment

A group of super beautiful landscapes -- people painted on the basis of zero!

Outstanding alumni landed at the fourth Shenzhen International Fashion Festival